Writes bylined articles for external publication — op-eds, guest posts, and contributed pieces.
When to invoke
When placing a bylined article in an external publication
When a new-product launch needs thought-leadership coverage in earned media
When writing a contributed piece that positions Every or a leader as an authority
Dependencies
foundation/marketing-os
brand-voice/{relevant brand} (loaded dynamically)
positioning/{relevant brand} (loaded dynamically)
craft/copywriting
craft/editing
Brand is resolved dynamically based on what invokes this skill.
Channel-specific notes
Publication's editorial standards and audience override internal format preferences
Must read as genuine expertise, not as marketing wearing a byline
Argument structure matters more than in any other format — thesis, evidence, implication
To do
Populate with byline guidance once long-form strategy work is complete.
1---2name: byline3description: Long-Form — Byline4---5# Long-Form — Byline67Writes bylined articles for external publication — op-eds, guest posts, and contributed pieces.89## When to invoke1011- When placing a bylined article in an external publication12- When a new-product launch needs thought-leadership coverage in earned media13- When writing a contributed piece that positions Every or a leader as an authority1415## Dependencies1617- `foundation/marketing-os`18- `brand-voice/{relevant brand}` (loaded dynamically)19- `positioning/{relevant brand}` (loaded dynamically)20- `craft/copywriting`21- `craft/editing`2223Brand is resolved dynamically based on what invokes this skill.2425## Channel-specific notes2627- Publication's editorial standards and audience override internal format preferences28- Must read as genuine expertise, not as marketing wearing a byline29- Argument structure matters more than in any other format — thesis, evidence, implication3031## To do3233Populate with byline guidance once long-form strategy work is complete.
Run npx skillmds@latest add everyinc/byline in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Long-Form — Byline It is listed under Coding & Dev Tools on SkillMD.
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everyinc (@everyinc) published this skill. Their other Agent Skills are listed on their SkillMD profile.
everyinc