Writes homepage copy — the front door that orients visitors, communicates the brand, and routes them deeper.
When to invoke
When writing or rewriting homepage copy for Every or a sub-brand
When a brand repositioning requires homepage updates
When the homepage needs to accommodate a new product or structural change
Dependencies
foundation/marketing-os
brand-voice/{relevant brand} (loaded dynamically)
positioning/{relevant brand} (loaded dynamically)
craft/copywriting
craft/editing
Brand is resolved dynamically based on what invokes this skill.
Channel-specific notes
Must serve multiple audiences simultaneously — new visitors, returning users, evaluators
Clarity of "what is this and who is it for" in under 5 seconds
Navigation and information architecture are part of the copy problem
To do
Populate with homepage guidance once web strategy work is complete.
1---2name: homepage3description: Web — Homepage4---5# Web — Homepage67Writes homepage copy — the front door that orients visitors, communicates the brand, and routes them deeper.89## When to invoke1011- When writing or rewriting homepage copy for Every or a sub-brand12- When a brand repositioning requires homepage updates13- When the homepage needs to accommodate a new product or structural change1415## Dependencies1617- `foundation/marketing-os`18- `brand-voice/{relevant brand}` (loaded dynamically)19- `positioning/{relevant brand}` (loaded dynamically)20- `craft/copywriting`21- `craft/editing`2223Brand is resolved dynamically based on what invokes this skill.2425## Channel-specific notes2627- Must serve multiple audiences simultaneously — new visitors, returning users, evaluators28- Clarity of "what is this and who is it for" in under 5 seconds29- Navigation and information architecture are part of the copy problem3031## To do3233Populate with homepage guidance once web strategy work is complete.
Run npx skillmds@latest add everyinc/homepage in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Web — Homepage It is listed under Coding & Dev Tools on SkillMD.
This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.
This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.
Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.
everyinc (@everyinc) published this skill. Their other Agent Skills are listed on their SkillMD profile.
everyinc