Writes product page copy — feature descriptions, value props, and CTAs for existing products.
When to invoke
When writing or updating a product page for an existing sub-brand
When a launch skill needs the product page deliverable for a feature launch
When rewriting product copy for repositioning or messaging refresh
Dependencies
foundation/marketing-os
brand-voice/{relevant brand} (loaded dynamically)
positioning/{relevant brand} (loaded dynamically)
craft/copywriting
craft/editing
Brand is resolved dynamically based on what invokes this skill.
Channel-specific notes
Visitors arrive from multiple entry points — page must orient before it sells
Feature/benefit pairing is the structural unit; avoid feature-dumping
CTAs must work for both new visitors and returning evaluators
To do
Populate with product page guidance once web strategy work is complete.
1---2name: product-page3description: Web — Product Page4---5# Web — Product Page67Writes product page copy — feature descriptions, value props, and CTAs for existing products.89## When to invoke1011- When writing or updating a product page for an existing sub-brand12- When a launch skill needs the product page deliverable for a feature launch13- When rewriting product copy for repositioning or messaging refresh1415## Dependencies1617- `foundation/marketing-os`18- `brand-voice/{relevant brand}` (loaded dynamically)19- `positioning/{relevant brand}` (loaded dynamically)20- `craft/copywriting`21- `craft/editing`2223Brand is resolved dynamically based on what invokes this skill.2425## Channel-specific notes2627- Visitors arrive from multiple entry points — page must orient before it sells28- Feature/benefit pairing is the structural unit; avoid feature-dumping29- CTAs must work for both new visitors and returning evaluators3031## To do3233Populate with product page guidance once web strategy work is complete.
Run npx skillmds@latest add everyinc/product-page in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Web — Product Page It is listed under Coding & Dev Tools on SkillMD.
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everyinc (@everyinc) published this skill. Their other Agent Skills are listed on their SkillMD profile.
everyinc