Writes emails to prospects who haven't yet subscribed — cold outreach, partnership pitches, and acquisition communications.
When to invoke
When reaching prospects outside the existing subscriber base
When a new-product launch needs cold or warm acquisition email
When building outreach sequences for partnerships or co-marketing
Dependencies
foundation/marketing-os
brand-voice/{relevant brand} (loaded dynamically)
positioning/{relevant brand} (loaded dynamically)
craft/copywriting
craft/editing
Brand is resolved dynamically based on what invokes this skill.
Channel-specific notes
No existing relationship — every word must earn attention from scratch
Subject line is the entire funnel at this stage
Must pass the "why should I care?" test in the first two sentences
To do
Populate with prospect email guidance once email strategy work is complete.
1---2name: prospect3description: Email — Prospect4---5# Email — Prospect67Writes emails to prospects who haven't yet subscribed — cold outreach, partnership pitches, and acquisition communications.89## When to invoke1011- When reaching prospects outside the existing subscriber base12- When a new-product launch needs cold or warm acquisition email13- When building outreach sequences for partnerships or co-marketing1415## Dependencies1617- `foundation/marketing-os`18- `brand-voice/{relevant brand}` (loaded dynamically)19- `positioning/{relevant brand}` (loaded dynamically)20- `craft/copywriting`21- `craft/editing`2223Brand is resolved dynamically based on what invokes this skill.2425## Channel-specific notes2627- No existing relationship — every word must earn attention from scratch28- Subject line is the entire funnel at this stage29- Must pass the "why should I care?" test in the first two sentences3031## To do3233Populate with prospect email guidance once email strategy work is complete.
Run npx skillmds@latest add everyinc/prospect in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Email — Prospect It is listed under Productivity on SkillMD.
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everyinc (@everyinc) published this skill. Their other Agent Skills are listed on their SkillMD profile.
everyinc