Content Refresh
Revives declining pages by updating intent alignment, statistics, structure, and competitive positioning. Often faster ROI than creating new content.
Quick Start
Refresh this article: [URL]
Why did [URL] lose rankings for [keyword]?
Update my old guide on [topic] to match current SERP
Engine Contract
- Reads: URL, current rankings history, current SERP leaders, content age
- Writes: refreshed content plus a changelog of what changed and why
- Promotes: refresh outcomes and new benchmarks to hot cache
- Next handoff: signal packet with refreshed content specs
Instructions
Run six steps:
- Diagnose — identify why the page declined: outdated information, better competitors, intent shift, technical issues, or lost backlinks
- Audit Current SERP — analyze what now ranks and what format, depth, and angles win
- Update Data — refresh statistics, examples, screenshots, dates, and references to current sources
- Expand or Refocus — add missing subtopics, remove irrelevant sections, match current search intent
- Improve Structure — add TOC, FAQ, comparison tables, or schema if missing
- Changelog — document every change for future reference and demonstrate freshness to users and search engines
Refresh Priorities
| Issue |
Action |
Impact |
| Outdated stats |
Replace with current data |
High |
| New competitors |
Match or exceed their depth |
High |
| Intent shift |
Refocus angle and CTA |
High |
| Missing schema |
Add structured data |
Medium |
| Broken links |
Fix or replace |
Medium |
| Thin content |
Expand sections |
Medium |
| Old dates |
Update and show "Updated" label |
Low-Medium |
Next Best Engine
- Primary: page-diagnostics — verify the refreshed page
- Alternatives: ai-citation-optimizer, position-tracker
1---2name: content-refresh3description: Revive decaying pages with updated intent signals, modern data, and refreshed structure. 内容刷新/排名恢复4license: MIT5---67# Content Refresh89Revives declining pages by updating intent alignment, statistics, structure, and competitive positioning. Often faster ROI than creating new content.1011## Quick Start1213```14Refresh this article: [URL]15```1617```18Why did [URL] lose rankings for [keyword]?19```2021```22Update my old guide on [topic] to match current SERP23```2425## Engine Contract2627- **Reads**: URL, current rankings history, current SERP leaders, content age28- **Writes**: refreshed content plus a changelog of what changed and why29- **Promotes**: refresh outcomes and new benchmarks to hot cache30- **Next handoff**: signal packet with refreshed content specs3132## Instructions3334Run six steps:35361. **Diagnose** — identify why the page declined: outdated information, better competitors, intent shift, technical issues, or lost backlinks372. **Audit Current SERP** — analyze what now ranks and what format, depth, and angles win383. **Update Data** — refresh statistics, examples, screenshots, dates, and references to current sources394. **Expand or Refocus** — add missing subtopics, remove irrelevant sections, match current search intent405. **Improve Structure** — add TOC, FAQ, comparison tables, or schema if missing416. **Changelog** — document every change for future reference and demonstrate freshness to users and search engines4243## Refresh Priorities4445| Issue | Action | Impact |46|-------|--------|--------|47| Outdated stats | Replace with current data | High |48| New competitors | Match or exceed their depth | High |49| Intent shift | Refocus angle and CTA | High |50| Missing schema | Add structured data | Medium |51| Broken links | Fix or replace | Medium |52| Thin content | Expand sections | Medium |53| Old dates | Update and show "Updated" label | Low-Medium |5455## Next Best Engine5657- **Primary**: [page-diagnostics](refine/page-diagnostics/SKILL.md) — verify the refreshed page58- **Alternatives**: [ai-citation-optimizer](craft/ai-citation-optimizer/SKILL.md), [position-tracker](track/position-tracker/SKILL.md)
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