Landscape Scan

Landscape Scan

Analyzes competitor positioning across SEO and GEO channels. Identifies content gaps, backlink advantages, and messaging angles you can exploit.

Quick Start

Scan the competitive landscape for [niche/topic]

What are [competitor.com] doing that I should copy or avoid?

Find differentiation angles for [product] in [market]

Engine Contract

• Reads: target niche, known competitors, user differentiation goals, prior research
• Writes: competitor brief with strengths, weaknesses, opportunities, and threats
• Promotes: competitor facts, market structure, and strategic angles to hot cache
• Next handoff: signal packet with competitive findings and recommended response

Instructions

Run five phases:

1. Identify — list direct, indirect, and semantic competitors (who ranks for the same intent, not just the same product)
2. Catalog — for each competitor, record: top pages, estimated traffic, backlink profile, content freshness, schema usage, page speed, and brand mention volume
3. Map — position competitors on a 2×2 matrix: Content Depth vs Domain Trust
4. Find Gaps — identify topics they cover poorly, outdated content, thin pages, missing schema, slow speeds, or weak GEO signals
5. Recommend — produce 3-5 differentiation angles with specific examples

Example

User: "Scan landscape for online course platforms"

Output:

• 8 competitors mapped (direct + indirect)
• 4 content gaps identified: micro-learning templates, pricing transparency comparisons, instructor tax guides, alternative credentialing
• Differentiation angle: "Focus on instructor economics — the only platform that publishes revenue calculators and tax templates"

Deliverables

• Competitor matrix
• Content gap list
• Backlink opportunity map
• Differentiation recommendations
• Threat assessment

Next Best Engine

• Primary: white-space-finder — find unclaimed territory
• Alternatives: intent-mining, query-mapping