excelle Pathway Optimizer
Redesigns internal link pathways so authority flows to high-value pages and crawlers discover everything important.
Quick Start
Optimize internal links for [domain]
Build a content silo structure for [topic]
Find orphan pages and fix pathways on [domain]
Engine Contract
- Reads: site structure, target pages, business priorities, crawl data if available
- Writes: optimized link architecture plan with anchor text recommendations
- Promotes: architecture decisions and hub pages to hot cache
- Next handoff: signal packet with link map and implementation steps
Instructions
Run four phases:
- Map Current — inventory all pages, internal links, anchor texts, and click depth from homepage
- Identify Hubs — determine pillar pages and cluster content based on business value and search demand
- Design Pathways — create hub-and-spoke architecture with contextual links, breadcrumb flows, and navigation menus
- Anchor Strategy — recommend descriptive, varied anchor texts; avoid exact-match over-optimization
Best Practices
- Every important page reachable within 3 clicks from homepage
- Contextual links in body content weighted higher than footer links
- Pillar pages receive links from all cluster pages
- Related clusters cross-link where topically relevant
- Anchor text variation: 30% exact match, 40% partial match, 30% branded/generic
Next Best Engine
- Primary: content-refresh — refresh hub content to maximize authority
- Alternatives: site-health-audit, page-diagnostics