How do I install the Product Strategy skill?

Run npx skillmds@latest add eyadsibai/product-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

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Is Product Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Product Strategy?

eyadsibai (@eyadsibai) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Product Strategy by eyadsibai — Agent Skill

Name: Product Strategy
Rating: 4.2 (5 reviews)
Author: eyadsibai

File contents

Product Strategy Guide

Strategic planning, OKRs, and product vision frameworks.

When to Use

Defining product vision and strategy
Creating OKR hierarchies
Analyzing competitive landscape
Planning go-to-market strategy
Assessing product-market fit

OKR Framework

Structure

Objective: Qualitative, inspiring goal
├── Key Result 1: Quantitative measure
├── Key Result 2: Quantitative measure
└── Key Result 3: Quantitative measure

Cascade Pattern

Company OKR
└── Product OKR (aligned)
    └── Team OKR (contributing)

Example OKR Set

Objective: Become the preferred solution for enterprise customers

Key Result	Baseline	Target
Enterprise deals closed	10	25
NPS for enterprise tier	35	50
Enterprise feature adoption	40%	70%

Strategy Templates

Growth Strategy

Objective: Accelerate user acquisition
KR1: Increase MoM growth from 5% to 15%
KR2: Reduce CAC from $50 to $30
KR3: Achieve 40% organic signup rate

Retention Strategy

Objective: Build sticky product experience
KR1: Improve D30 retention from 25% to 40%
KR2: Increase weekly active users by 50%
KR3: Reduce churn rate from 8% to 4%

Revenue Strategy

Objective: Drive sustainable revenue growth
KR1: Increase ARPU from $20 to $35
KR2: Achieve 120% net revenue retention
KR3: Launch 2 new monetization features

Competitive Analysis

Framework

Dimension	Us	Competitor A	Competitor B
Pricing	$$	$$$	$
Target Market	SMB	Enterprise	Startup
Key Strength	UX	Integrations	Price
Key Weakness	Scale	Complexity	Support

Positioning Map

                 High Price
                     │
           Premium   │   Enterprise
                     │
    Simple ─────────┼───────── Complex
                     │
           Budget    │   DIY
                     │
                 Low Price

Product-Market Fit Assessment

Sean Ellis Test

"How would you feel if you could no longer use [product]?"

Response	Benchmark
Very disappointed	>40% = PMF
Somewhat disappointed	20-40%
Not disappointed	<20%

Retention Curves

Good PMF: Curve flattens (users stick)
No PMF: Curve continues declining

Go-to-Market Framework

Launch Phases

Alpha (Internal)
- Team testing
- Bug fixing
- Feature polish
Beta (Limited)
- Early adopters
- Feedback collection
- Iteration
GA (General Availability)
- Full launch
- Marketing push
- Support scaling

Channel Strategy

Channel	Best For	CAC Range
Content/SEO	Long-term, B2B	$20-50
Paid Ads	Quick scale	$30-100
Product-led	Self-serve	$5-20
Sales	Enterprise	$200-500

Vision Document Template

# Product Vision: [Product Name]

## Mission
Why does this product exist?

## Vision (3-5 years)
What does success look like?

## Target Users
Who are we building for?

## Key Problems
What problems are we solving?

## Unique Value Proposition
Why will users choose us?

## Success Metrics
How do we measure success?

## Strategic Priorities
What are our focus areas?

Best Practices

Strategy Development

Start with user problems
Validate assumptions early
Align with company goals
Communicate clearly

OKR Setting

Limit to 3-5 objectives
Make key results measurable
Set ambitious but achievable targets
Review quarterly

Competitive Monitoring

Update regularly
Focus on differentiation
Monitor market shifts
Learn from competitors

---name: product-strategydescription: Use when "product strategy", "OKR planning", "product vision", "market positioning", or asking about "competitive analysis", "product-market fit", "go-to-market strategy", "product roadmap"---  # Product Strategy Guide Strategic planning, OKRs, and product vision frameworks. ## When to Use - Defining product vision and strategy - Creating OKR hierarchies - Analyzing competitive landscape - Planning go-to-market strategy - Assessing product-market fit ## OKR Framework ### Structure ``` Objective: Qualitative, inspiring goal ├── Key Result 1: Quantitative measure ├── Key Result 2: Quantitative measure └── Key Result 3: Quantitative measure ``` ### Cascade Pattern ``` Company OKR └── Product OKR (aligned) └── Team OKR (contributing) ``` ### Example OKR Set **Objective**: Become the preferred solution for enterprise customers | Key Result | Baseline | Target | |------------|----------|--------| | Enterprise deals closed | 10 | 25 | | NPS for enterprise tier | 35 | 50 | | Enterprise feature adoption | 40% | 70% | ## Strategy Templates ### Growth Strategy ``` Objective: Accelerate user acquisition KR1: Increase MoM growth from 5% to 15% KR2: Reduce CAC from $50 to $30 KR3: Achieve 40% organic signup rate ``` ### Retention Strategy ``` Objective: Build sticky product experience KR1: Improve D30 retention from 25% to 40% KR2: Increase weekly active users by 50% KR3: Reduce churn rate from 8% to 4% ``` ### Revenue Strategy ``` Objective: Drive sustainable revenue growth KR1: Increase ARPU from $20 to $35 KR2: Achieve 120% net revenue retention KR3: Launch 2 new monetization features ``` ## Competitive Analysis ### Framework | Dimension | Us | Competitor A | Competitor B | |-----------|----|--------------|--------------| | Pricing | $$ | $$$ | $ | | Target Market | SMB | Enterprise | Startup | | Key Strength | UX | Integrations | Price | | Key Weakness | Scale | Complexity | Support | ### Positioning Map ``` High Price │ Premium │ Enterprise │ Simple ─────────┼───────── Complex │ Budget │ DIY │ Low Price ``` ## Product-Market Fit Assessment ### Sean Ellis Test "How would you feel if you could no longer use [product]?" | Response | Benchmark | |----------|-----------| | Very disappointed | >40% = PMF | | Somewhat disappointed | 20-40% | | Not disappointed | <20% | ### Retention Curves ``` Good PMF: Curve flattens (users stick) No PMF: Curve continues declining ``` ## Go-to-Market Framework ### Launch Phases 1. **Alpha** (Internal) - Team testing - Bug fixing - Feature polish 2. **Beta** (Limited) - Early adopters - Feedback collection - Iteration 3. **GA** (General Availability) - Full launch - Marketing push - Support scaling ### Channel Strategy | Channel | Best For | CAC Range | |---------|----------|-----------| | Content/SEO | Long-term, B2B | $20-50 | | Paid Ads | Quick scale | $30-100 | | Product-led | Self-serve | $5-20 | | Sales | Enterprise | $200-500 | ## Vision Document Template ```markdown # Product Vision: [Product Name] ## Mission Why does this product exist? ## Vision (3-5 years) What does success look like? ## Target Users Who are we building for? ## Key Problems What problems are we solving? ## Unique Value Proposition Why will users choose us? ## Success Metrics How do we measure success? ## Strategic Priorities What are our focus areas? ``` ## Best Practices ### Strategy Development - Start with user problems - Validate assumptions early - Align with company goals - Communicate clearly ### OKR Setting - Limit to 3-5 objectives - Make key results measurable - Set ambitious but achievable targets - Review quarterly ### Competitive Monitoring - Update regularly - Focus on differentiation - Monitor market shifts - Learn from competitors

Frequently asked questions

Product Strategy