Brand Asset Management Skill
Expert in Alex brand hierarchy, visual identity systems, asset deployment, and platform-specific branding guidelines.
Staleness Watch: See EXTERNAL-API-REGISTRY.md for source URLs and recheck cadence
Capabilities
- Manage brand hierarchy (CorreaX → Alex → Platform heirs)
- Deploy and maintain visual assets (banners, logos, icons)
- Apply platform-specific branding guidelines
- Generate persona-based marketing copy
- Maintain GK premium branding (space station metaphor)
- Ensure brand consistency across heirs
When to Use This Skill
- User mentions "branding", "logo", "banner", or "assets"
- Creating or updating marketplace listings
- Deploying visual identity to new platforms
- Reviewing brand consistency across heirs
- Generating persona-targeted copy
Core Concepts
Brand Hierarchy
| Level |
Brand |
Symbol |
Usage |
| Parent |
CorreaX |
C split X mark |
Footer attribution, legal |
| Product |
Alex |
A Negative Space Rocket |
All Alex-specific assets |
| Platform |
Per-heir |
Logo variants |
VS Code, M365, GitHub |
Locked Brand Elements
| Element |
Value |
| Tagline |
"Strap a Rocket to Your Back" |
| Subtitle Template |
"Take Your [NOUN] to New Heights" |
| Primary Icon |
$(rocket) codicon |
| Colors |
sky blue (#38bdf8) + coral (#f97316) + indigo (#6366f1) — CorreaX dark palette |
GK Premium Branding
| Tier |
Symbol |
Meaning |
| Standard |
A Negative Space Rocket |
Individual project acceleration |
| Premium (GK) |
Knowledge Graph Network |
Cross-project knowledge hub |
| GK Tagline |
"Your MISSION CONTROL for Cross-Project Wisdom" |
|
| GK Colors |
teal (#0d9488) + teal-light (#2dd4bf) — CorreaX knowledge tier |
|
Asset Locations
| Asset |
Path |
Purpose |
| Animated Banner |
assets/banner.svg |
GitHub READMEs |
| Static Banner |
assets/banner.png |
Marketplace fallback |
| Extension Icon |
assets/icon.png |
Marketplace icon |
| Mono Logo |
assets/logo-mono.svg |
Activity bar |
Platform Guidelines
| Platform |
Format |
Key Requirement |
| GitHub |
Animated SVG |
20s cycle, 10 personas, crossfade |
| VS Code Marketplace |
Static PNG |
icon.png (A Negative Space Rocket) |
| M365 Teams |
Static PNG |
color.png (192×192), outline.png (32×32) |
Store Description Pattern
🚀 STRAP A ROCKET TO YOUR BACK
[Hook]
━━━ [PLATFORM] vs [PLATFORM] + ALEX ━━━
▸ Capability: Before → After
━━━ WHY ALEX? ━━━
━━━ TAKE YOUR [NOUN] TO NEW HEIGHTS ━━━
[Persona → Benefit mappings]
━━━ LAUNCH SEQUENCES ━━━
[Bottom line. Stop walking. Start flying.]
Persona Copy Mapping
| Persona |
Pain |
Alex Benefit |
| Developer |
Re-explaining context |
Ship faster, skills remember architecture |
| Researcher |
Literature scattered |
Hypothesis → publication, accelerated |
| Grad Student |
Thesis overwhelm |
Literature review on autopilot |
| Tech Writer |
Docs fall behind code |
Docs that write themselves |
| DevOps |
Manual infra, config drift |
Same infra, every time |
| PM |
Status chasing |
4-6× faster estimates |
| Content Creator |
Ideas scattered |
Ideas → posts in minutes |
Heir-Specific Positioning
| Heir |
Compares Against |
Bottom Line |
| VS Code |
GitHub Copilot |
"GitHub Copilot = Powerful autocomplete → + Alex = Rocket strapped to your back" |
| M365 |
M365 Copilot |
"M365 Copilot = Powerful AI toolbox → + Alex = Personal AI that grows with you" |
PNG Generation
npx sharp-cli --input source.svg --output output.png -f png --density 150
Example Prompts
- "Update the marketplace description"
- "Generate persona copy for the VS Code store"
- "Check brand consistency across heirs"
- "Create a banner for the new platform"
Input Expectations
- Platform target (VS Code, M365, GitHub, GK)
- Asset type (banner, logo, icon, copy)
- Persona focus (optional)
Output Format
- Asset files deployed to correct locations
- Brand guideline compliance report
- Generated copy following store description pattern
1---2name: brand-asset-management3description: Brand hierarchy, visual identity, asset deployment, platform-specific branding guidelines4---56# Brand Asset Management Skill78Expert in Alex brand hierarchy, visual identity systems, asset deployment, and platform-specific branding guidelines.910> **Staleness Watch**: See [EXTERNAL-API-REGISTRY.md](../../EXTERNAL-API-REGISTRY.md) for source URLs and recheck cadence1112## Capabilities1314- Manage brand hierarchy (CorreaX → Alex → Platform heirs)15- Deploy and maintain visual assets (banners, logos, icons)16- Apply platform-specific branding guidelines17- Generate persona-based marketing copy18- Maintain GK premium branding (space station metaphor)19- Ensure brand consistency across heirs2021## When to Use This Skill2223- User mentions "branding", "logo", "banner", or "assets"24- Creating or updating marketplace listings25- Deploying visual identity to new platforms26- Reviewing brand consistency across heirs27- Generating persona-targeted copy2829## Core Concepts3031### Brand Hierarchy3233| Level | Brand | Symbol | Usage |34|-------|-------|--------|-------|35| Parent | CorreaX | C split X mark | Footer attribution, legal |36| Product | Alex | A Negative Space Rocket | All Alex-specific assets |37| Platform | Per-heir | Logo variants | VS Code, M365, GitHub |3839### Locked Brand Elements4041| Element | Value |42|---------|-------|43| Tagline | "Strap a Rocket to Your Back" |44| Subtitle Template | "Take Your [NOUN] to New Heights" |45| Primary Icon | `$(rocket)` codicon |46| Colors | sky blue (#38bdf8) + coral (#f97316) + indigo (#6366f1) — CorreaX dark palette |4748### GK Premium Branding4950| Tier | Symbol | Meaning |51|------|--------|---------|52| Standard | A Negative Space Rocket | Individual project acceleration |53| Premium (GK) | Knowledge Graph Network | Cross-project knowledge hub |54| GK Tagline | "Your MISSION CONTROL for Cross-Project Wisdom" |55| GK Colors | teal (#0d9488) + teal-light (#2dd4bf) — CorreaX knowledge tier |5657### Asset Locations5859| Asset | Path | Purpose |60|-------|------|---------|61| Animated Banner | `assets/banner.svg` | GitHub READMEs |62| Static Banner | `assets/banner.png` | Marketplace fallback |63| Extension Icon | `assets/icon.png` | Marketplace icon |64| Mono Logo | `assets/logo-mono.svg` | Activity bar |6566### Platform Guidelines6768| Platform | Format | Key Requirement |69|----------|--------|-----------------|70| GitHub | Animated SVG | 20s cycle, 10 personas, crossfade |71| VS Code Marketplace | Static PNG | `icon.png` (A Negative Space Rocket) |72| M365 Teams | Static PNG | color.png (192×192), outline.png (32×32) |7374### Store Description Pattern7576```77🚀 STRAP A ROCKET TO YOUR BACK78[Hook]79━━━ [PLATFORM] vs [PLATFORM] + ALEX ━━━80▸ Capability: Before → After81━━━ WHY ALEX? ━━━82━━━ TAKE YOUR [NOUN] TO NEW HEIGHTS ━━━83[Persona → Benefit mappings]84━━━ LAUNCH SEQUENCES ━━━85[Bottom line. Stop walking. Start flying.]86```8788### Persona Copy Mapping8990| Persona | Pain | Alex Benefit |91|---------|------|--------------|92| Developer | Re-explaining context | Ship faster, skills remember architecture |93| Researcher | Literature scattered | Hypothesis → publication, accelerated |94| Grad Student | Thesis overwhelm | Literature review on autopilot |95| Tech Writer | Docs fall behind code | Docs that write themselves |96| DevOps | Manual infra, config drift | Same infra, every time |97| PM | Status chasing | 4-6× faster estimates |98| Content Creator | Ideas scattered | Ideas → posts in minutes |99100### Heir-Specific Positioning101102| Heir | Compares Against | Bottom Line |103|------|------------------|-------------|104| VS Code | GitHub Copilot | "GitHub Copilot = Powerful autocomplete → + Alex = Rocket strapped to your back" |105| M365 | M365 Copilot | "M365 Copilot = Powerful AI toolbox → + Alex = Personal AI that grows with you" |106107## PNG Generation108109```bash110npx sharp-cli --input source.svg --output output.png -f png --density 150111```112113## Example Prompts114115- "Update the marketplace description"116- "Generate persona copy for the VS Code store"117- "Check brand consistency across heirs"118- "Create a banner for the new platform"119120## Input Expectations121122- Platform target (VS Code, M365, GitHub, GK)123- Asset type (banner, logo, icon, copy)124- Persona focus (optional)125126## Output Format127128- Asset files deployed to correct locations129- Brand guideline compliance report130- Generated copy following store description pattern
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