Layer 3 Copy

Layer 3 Copy

Write low-friction heavy-lane copy only after the storyboard is approved.

Core Pipeline: Verify heavy-lane gate -> Draft copy from brief and storyboard -> Write outputs -> Validate readability

Mandatory Rules

Serial Execution & Gate Discipline

1. This skill is heavy-lane only. If the active work is a short asset, stop and route it to short-script-lane.
2. Do not draft copy until ${PROJECT_DIR}/output/<case-slug>/04-preview/approval.md is explicitly approved.
3. Copy must serve product meaning before style or cleverness.
4. Do not invent claims that are missing from the brief, storyboard, or approved case inputs.
5. Do not say copy is complete until both Markdown and JSON outputs exist.

Artifact-First Output Rules

• ${PROJECT_DIR}/output/<case-slug>/05-copy/copy.json is the downstream copy contract.
• ${PROJECT_DIR}/output/<case-slug>/05-copy/copy.md is the human-readable companion.

Resource Manifest

References

Workflow

Step 1: Verify Heavy-Lane Copy Gate

GATE: ${PROJECT_DIR}/output/<case-slug>/01-translation/core-brief.json, ${PROJECT_DIR}/output/<case-slug>/03-storyboard/storyboard.json, and ${PROJECT_DIR}/output/<case-slug>/04-preview/approval.md exist.

EXECUTION:

1. Confirm the work is not a short asset.
2. Verify approval.md contains - Status: APPROVED.
3. Load the heavy-lane brief, storyboard, and copy template.

CHECKPOINT:

## Step 1 Complete
- [x] Heavy-lane copy gate satisfied
- [x] Approved storyboard verified
- [x] Copy output targets identified
- [ ] Next: auto-proceed to Step 2

Step 2: Draft Copy From Approved Meaning And Scenes

GATE: Step 1 complete; approved storyboard and heavy-lane brief are loaded.

EXECUTION:

1. Derive on-screen copy from the approved storyboard, not from unapproved ideas.
2. Keep copy low-friction, easy to scan, and tied to the case's product meaning.
3. Ensure the copy respects scene intent and timing instead of forcing the storyboard to adapt to overwritten lines.

CHECKPOINT:

## Step 2 Complete
- [x] Scene-aligned copy drafted
- [x] Product-context alignment checked
- [ ] Next: auto-proceed to Step 3

Step 3: Write Copy Outputs

GATE: Step 2 complete; heavy-lane copy draft exists.

EXECUTION:

1. Write ${PROJECT_DIR}/output/<case-slug>/05-copy/copy.md.
2. Write ${PROJECT_DIR}/output/<case-slug>/05-copy/copy.json.
3. Ensure the JSON is complete enough for implementation to consume directly.

CHECKPOINT:

## Step 3 Complete
- [x] `copy.md` written
- [x] `copy.json` written
- [x] Heavy-lane copy contract exists
- [ ] Next: auto-proceed to Step 4

Step 4: Validate Readability And Scope

GATE: Step 3 complete; both copy outputs exist.

EXECUTION:

1. Re-read the copy for readability at scene speed.
2. Remove extra marketing language that is unsupported by the brief.
3. Confirm the copy still belongs to the approved storyboard and does not reopen solved scene decisions.

CHECKPOINT:

## Step 4 Complete - Copy ready
- [x] Copy is readable at intended scene speed
- [x] Unsupported claims removed
- [x] `copy.*` is ready for heavy-lane implementation