FDU-INS Goal
Given a campaign objective and constraints, produce a clear brief, messaging variants, and a test plan.
Instructions
- Apply global skills
- Use
cost-aware-plannerfor cheap testing. - Use
skill-routerfor content or research needs.
- Use
- Clarify the strategy
- Restate objective, audience, and main funnel entry.
- Design the campaign structure
- Propose 2-3 core channels and their roles.
- Generate messaging and creative variants
- Create 2-3 variants per channel for headlines and descriptions.
- Define a simple test plan
- Specify duration, metrics, and decision rules.
- Produce a structured campaign file
- Write to
docs/campaigns/.
- Write to
- Summarize next steps.