Wp Plugin Performance

WordPress plugin performance

When to use

Use this skill when:

• Developing new WordPress plugins
• Optimizing existing plugin code for better performance
• Working with database queries (WP_Query, $wpdb, options)
• Implementing caching strategies (object cache, transients)
• Loading assets (scripts, styles) efficiently
• Creating AJAX handlers or REST API endpoints
• Scheduling background tasks with WP-Cron
• Making external HTTP requests from plugins
• Reviewing code before deployment to high-traffic sites

Core performance principles

The performance mantra

Query only what you need
Cache expensive operations
Load assets conditionally
Avoid work on every request

Key concepts

1. Bounded queries: Always limit results with posts_per_page or similar
2. Object caching: Store expensive computations for reuse across requests
3. Conditional loading: Enqueue scripts/styles only where needed
4. Context awareness: Check is_admin(), page conditions before heavy operations
5. Async processing: Move slow tasks to WP-Cron or background processes

Database queries

Efficient database queries are the foundation of plugin performance.

WP_Query optimization

WP_Query examples

// CORRECT: Optimized query for displaying 10 posts
$query = new WP_Query( array(
    'post_type'              => 'post',
    'posts_per_page'         => 10,
    'no_found_rows'          => true, // Skip SQL_CALC_FOUND_ROWS if not paginating
    'update_post_meta_cache' => false, // Skip if not using meta
    'update_post_term_cache' => false, // Skip if not using terms
) );

// CORRECT: Get only post IDs for a lightweight lookup
$post_ids = get_posts( array(
    'post_type'      => 'product',
    'posts_per_page' => 100,
    'fields'         => 'ids',
    'no_found_rows'  => true,
) );

// WRONG: Unbounded query - will crash on large sites
$all_posts = get_posts( array(
    'post_type'      => 'post',
    'posts_per_page' => -1, // Never do this in production!
) );

When pagination is needed

// CORRECT: With pagination - need found_rows for page links
$paged = get_query_var( 'paged' ) ? get_query_var( 'paged' ) : 1;

$query = new WP_Query( array(
    'post_type'      => 'post',
    'posts_per_page' => 10,
    'paged'          => $paged,
    // no_found_rows defaults to false - we need the count
) );

// Display pagination
echo paginate_links( array(
    'total' => $query->max_num_pages,
) );

Avoid query_posts()

// WRONG: Never use query_posts() - breaks main query and pagination
query_posts( 'cat=5' );

// CORRECT: Use pre_get_posts filter to modify main query
add_action( 'pre_get_posts', 'ayudawp_modify_main_query' );
function ayudawp_modify_main_query( $query ) {
    if ( ! is_admin() && $query->is_main_query() && $query->is_home() ) {
        $query->set( 'cat', 5 );
    }
}

// CORRECT: Use WP_Query for secondary queries
$custom_query = new WP_Query( array( 'cat' => 5 ) );

Meta queries optimization

Meta queries scan unindexed columns. Use them sparingly.

// WRONG: Complex meta query on every page load
$query = new WP_Query( array(
    'meta_query' => array(
        'relation' => 'AND',
        array(
            'key'     => 'color',
            'value'   => 'red',
            'compare' => '=',
        ),
        array(
            'key'     => 'size',
            'value'   => array( 'S', 'M', 'L' ),
            'compare' => 'IN',
        ),
    ),
) );

// CORRECT: Use taxonomy for filterable attributes
register_taxonomy( 'product_color', 'product', array( /* ... */ ) );
register_taxonomy( 'product_size', 'product', array( /* ... */ ) );

$query = new WP_Query( array(
    'tax_query' => array(
        'relation' => 'AND',
        array(
            'taxonomy' => 'product_color',
            'field'    => 'slug',
            'terms'    => 'red',
        ),
        array(
            'taxonomy' => 'product_size',
            'field'    => 'slug',
            'terms'    => array( 's', 'm', 'l' ),
        ),
    ),
) );

Legitimate meta_query uses

Some lookups are unavoidably keyed by post meta because that is where the data lives (Privacy API exporters/erasers keyed by customer email, WooCommerce order number resolvers that respect plugins like Sequential Order Numbers, etc.). For these, the WordPress.DB.SlowDBQuery.slow_db_query_meta_query warning is informational, not a security issue, and the manual reviewer accepts it with a short justification:

$query = new WP_Query( array(
    'post_type'  => 'ayudawp_withdrawal',
    'meta_query' => array( // phpcs:ignore WordPress.DB.SlowDBQuery.slow_db_query_meta_query -- Privacy API exporter contract requires lookup by stored customer email.
        array(
            'key'   => '_ayudawp_email',
            'value' => $email,
        ),
    ),
) );

The justification text matters: state why the meta_query is the right tool here (a contract from another API, a third-party numbering scheme, etc.). A bare phpcs:ignore without comment looks lazy and triggers extra scrutiny.

Post and term exclusion patterns

Plugin Check (and PHPCS WPVIP rules) flag every exclusionary argument: post__not_in, exclude, category__not_in, tag__not_in, author__not_in. The wp.org review pipeline surfaces the warning even when the input set is tiny. Refactor to "fetch a slightly larger window, filter in PHP, cap at the desired count":

// WRONG: post__not_in on a query that can grow
$query = new WP_Query( array(
    'post__not_in'   => $hundreds_of_ids,
    'posts_per_page' => 20,
) );

// CORRECT: fetch more, filter, cap.
$candidates = get_posts( array(
    'posts_per_page' => 60, // 3x desired so the filter rarely empties the list
    'fields'         => 'ids',
    'no_found_rows'  => true,
) );

$results = array();
foreach ( $candidates as $id ) {
    if ( in_array( $id, $excluded_ids, true ) ) {
        continue;
    }
    $results[] = $id;
    if ( count( $results ) >= 20 ) {
        break;
    }
}

Same pattern applies to get_terms() with exclude:

// WRONG: exclude param on get_terms()
$terms = get_terms( array(
    'taxonomy'   => 'product_cat',
    'number'     => 20,
    'exclude'    => $excluded_ids,
) );

// CORRECT: ask for more, filter in PHP, cap.
$candidates = get_terms( array(
    'taxonomy'   => 'product_cat',
    'hide_empty' => false,
    'number'     => 40,
) );

$results = array();
foreach ( $candidates as $term ) {
    if ( in_array( (int) $term->term_id, $excluded_ids, true ) ) {
        continue;
    }
    $results[] = $term;
    if ( count( $results ) >= 20 ) {
        break;
    }
}

The PHP loop is cheap (small bounded window) and the SQL query no longer carries a NOT IN (...) clause that scales linearly with the exclusion list.

Direct database queries

// CORRECT: Use $wpdb->prepare() with proper placeholders
global $wpdb;

$results = $wpdb->get_results(
    $wpdb->prepare(
        "SELECT ID, post_title FROM {$wpdb->posts} 
         WHERE post_type = %s AND post_status = %s 
         LIMIT %d",
        'product',
        'publish',
        100
    )
);

// WRONG: LIKE with leading wildcard - full table scan
$wpdb->get_results(
    $wpdb->prepare(
        "SELECT * FROM {$wpdb->posts} WHERE post_title LIKE %s",
        '%' . $wpdb->esc_like( $search ) . '%' // Leading % = slow
    )
);

// CORRECT: Trailing wildcard only when possible
$wpdb->get_results(
    $wpdb->prepare(
        "SELECT * FROM {$wpdb->posts} WHERE post_title LIKE %s",
        $wpdb->esc_like( $search ) . '%' // Trailing % = can use index
    )
);

Validate before querying

// WRONG: Query with potentially falsy ID
$post_id = get_some_id(); // Might return false, null, or 0
$query = new WP_Query( array( 'p' => intval( $post_id ) ) ); // p=0 returns posts!

// CORRECT: Validate before querying
$post_id = get_some_id();
if ( ! empty( $post_id ) && is_numeric( $post_id ) ) {
    $query = new WP_Query( array( 'p' => absint( $post_id ) ) );
}

Options and autoload

WordPress loads all autoloaded options on every page request.

Autoload guidelines

Managing autoload

// CORRECT: Small settings - autoload is fine (default)
add_option( 'ayudawp_settings', array(
    'enabled' => true,
    'limit'   => 10,
) );

// CORRECT: Large data - disable autoload
add_option( 'ayudawp_large_data', $large_array, '', 'no' );

// CORRECT: Update existing option's autoload status
global $wpdb;
$wpdb->update(
    $wpdb->options,
    array( 'autoload' => 'no' ),
    array( 'option_name' => 'ayudawp_large_data' )
);

// Check total autoloaded size (for debugging)
$autoload_size = $wpdb->get_var(
    "SELECT SUM(LENGTH(option_value)) FROM {$wpdb->options} WHERE autoload = 'yes'"
);
// Target: under 800KB total

Avoid frequent option writes

// WRONG: Writing options on every page view
add_action( 'wp_head', 'ayudawp_bad_tracking' );
function ayudawp_bad_tracking() {
    $count = get_option( 'page_views', 0 );
    update_option( 'page_views', $count + 1 ); // DB write every request!
}

// CORRECT: Buffer in object cache, flush periodically
add_action( 'shutdown', 'ayudawp_buffer_tracking' );
function ayudawp_buffer_tracking() {
    wp_cache_incr( 'page_views_buffer', 1, 'ayudawp_stats' );
}

// Flush buffer via cron (hourly)
add_action( 'ayudawp_flush_stats', 'ayudawp_flush_view_buffer' );
function ayudawp_flush_view_buffer() {
    $buffered = wp_cache_get( 'page_views_buffer', 'ayudawp_stats' );
    if ( $buffered ) {
        $current = get_option( 'page_views', 0 );
        update_option( 'page_views', $current + $buffered );
        wp_cache_delete( 'page_views_buffer', 'ayudawp_stats' );
    }
}

Object cache

Object cache stores data in memory for the duration of a request (or persistently with Redis/Memcached).

Object cache functions

Caching expensive operations

// CORRECT: Cache expensive function results
function ayudawp_get_complex_data( $user_id ) {
    $cache_key = 'complex_data_' . $user_id;
    $cache_group = 'ayudawp_data';
    
    $data = wp_cache_get( $cache_key, $cache_group );
    
    if ( false === $data ) {
        // Expensive operation
        $data = ayudawp_calculate_complex_data( $user_id );
        
        // Cache for 1 hour
        wp_cache_set( $cache_key, $data, $cache_group, HOUR_IN_SECONDS );
    }
    
    return $data;
}

// CORRECT: Invalidate cache when data changes
add_action( 'profile_update', 'ayudawp_clear_user_cache' );
function ayudawp_clear_user_cache( $user_id ) {
    wp_cache_delete( 'complex_data_' . $user_id, 'ayudawp_data' );
}

Expensive functions to cache

These WordPress functions are slow and should be cached:

// WRONG: Uncached expensive lookups
$post_id = url_to_postid( $url ); // Expensive!
$attachment_id = attachment_url_to_postid( $url ); // Very expensive!
$count = count_user_posts( $user_id ); // DB query each time
$oembed = wp_oembed_get( $url ); // External HTTP request

// CORRECT: Wrapper with cache
function ayudawp_cached_url_to_postid( $url ) {
    $cache_key = 'url_to_postid_' . md5( $url );
    $post_id = wp_cache_get( $cache_key, 'ayudawp_urls' );
    
    if ( false === $post_id ) {
        $post_id = url_to_postid( $url );
        wp_cache_set( $cache_key, $post_id, 'ayudawp_urls', DAY_IN_SECONDS );
    }
    
    return $post_id;
}

function ayudawp_cached_oembed( $url ) {
    $cache_key = 'oembed_' . md5( $url );
    $html = wp_cache_get( $cache_key, 'ayudawp_embeds' );
    
    if ( false === $html ) {
        $html = wp_oembed_get( $url );
        if ( $html ) {
            wp_cache_set( $cache_key, $html, 'ayudawp_embeds', DAY_IN_SECONDS );
        }
    }
    
    return $html;
}

Batch cache operations

// WRONG: Multiple cache calls in loop
foreach ( $user_ids as $user_id ) {
    $data = wp_cache_get( 'user_data_' . $user_id, 'ayudawp' ); // N calls
}

// CORRECT: Batch retrieve (WP 5.5+)
$cache_keys = array();
foreach ( $user_ids as $user_id ) {
    $cache_keys[] = 'user_data_' . $user_id;
}

$cached_data = wp_cache_get_multiple( $cache_keys, 'ayudawp' ); // 1 call

Transients

Transients provide expiring key-value storage. Without persistent object cache, they use the options table.

Transients vs object cache

Transient best practices

// CORRECT: API response caching
function ayudawp_get_external_data() {
    $transient_key = 'ayudawp_api_data';
    $data = get_transient( $transient_key );
    
    if ( false === $data ) {
        $response = wp_remote_get( 'https://api.example.com/data' );
        
        if ( ! is_wp_error( $response ) ) {
            $data = json_decode( wp_remote_retrieve_body( $response ), true );
            set_transient( $transient_key, $data, HOUR_IN_SECONDS );
        }
    }
    
    return $data;
}

// WRONG: Dynamic transient keys - causes table bloat without object cache
foreach ( $users as $user ) {
    set_transient( 'user_cache_' . $user->ID, $data, HOUR_IN_SECONDS );
    // 10,000 users = 10,000 rows in wp_options!
}

// CORRECT: Use object cache for user-specific data
foreach ( $users as $user ) {
    wp_cache_set( 'user_cache_' . $user->ID, $data, 'ayudawp_users', HOUR_IN_SECONDS );
}

Check object cache availability

// CORRECT: Adapt strategy based on environment
function ayudawp_cache_large_data( $key, $data, $expiration ) {
    if ( wp_using_ext_object_cache() ) {
        // Persistent object cache available - use transient (backed by object cache)
        set_transient( $key, $data, $expiration );
    } else {
        // No persistent cache - avoid bloating wp_options
        // Use filesystem cache or skip caching for this data
        ayudawp_file_cache_set( $key, $data, $expiration );
    }
}

Conditional asset loading

Load scripts and styles only where they are needed.

Enqueue patterns

// WRONG: Assets load on every page
add_action( 'wp_enqueue_scripts', 'ayudawp_bad_enqueue' );
function ayudawp_bad_enqueue() {
    wp_enqueue_script( 'ayudawp-gallery', AYUDAWP_URL . 'assets/js/gallery.js' );
    wp_enqueue_style( 'ayudawp-gallery', AYUDAWP_URL . 'assets/css/gallery.css' );
}

// CORRECT: Load only on pages with gallery shortcode
add_action( 'wp_enqueue_scripts', 'ayudawp_conditional_enqueue' );
function ayudawp_conditional_enqueue() {
    global $post;
    
    if ( is_singular() && has_shortcode( $post->post_content, 'ayudawp_gallery' ) ) {
        wp_enqueue_script( 'ayudawp-gallery', AYUDAWP_URL . 'assets/js/gallery.js', array(), AYUDAWP_VERSION, true );
        wp_enqueue_style( 'ayudawp-gallery', AYUDAWP_URL . 'assets/css/gallery.css', array(), AYUDAWP_VERSION );
    }
}

// CORRECT: Load on specific page templates
add_action( 'wp_enqueue_scripts', 'ayudawp_template_assets' );
function ayudawp_template_assets() {
    if ( is_page_template( 'template-contact.php' ) ) {
        wp_enqueue_script( 'ayudawp-contact-form', AYUDAWP_URL . 'assets/js/contact.js', array(), AYUDAWP_VERSION, true );
    }
}

Block-based conditional loading

// CORRECT: Enqueue only when block is present
function ayudawp_register_block_assets() {
    register_block_type( 'ayudawp/custom-block', array(
        'editor_script' => 'ayudawp-block-editor',
        'editor_style'  => 'ayudawp-block-editor-style',
        'script'        => 'ayudawp-block-frontend', // Only loads when block is used
        'style'         => 'ayudawp-block-style',     // Only loads when block is used
    ) );
}
add_action( 'init', 'ayudawp_register_block_assets' );

Dequeue unnecessary assets

// CORRECT: Remove assets not needed on specific pages
add_action( 'wp_enqueue_scripts', 'ayudawp_dequeue_unused', 100 );
function ayudawp_dequeue_unused() {
    // Remove block library CSS on pages without blocks
    if ( ! has_blocks() ) {
        wp_dequeue_style( 'wp-block-library' );
    }
    
    // Remove WooCommerce assets from non-shop pages
    if ( function_exists( 'is_woocommerce' ) ) {
        if ( ! is_woocommerce() && ! is_cart() && ! is_checkout() && ! is_account_page() ) {
            wp_dequeue_style( 'woocommerce-general' );
            wp_dequeue_style( 'woocommerce-layout' );
            wp_dequeue_script( 'wc-cart-fragments' );
        }
    }
}

Admin assets

// CORRECT: Load admin assets only on plugin pages
add_action( 'admin_enqueue_scripts', 'ayudawp_admin_assets' );
function ayudawp_admin_assets( $hook ) {
    // Only load on our settings page
    if ( 'settings_page_ayudawp-settings' !== $hook ) {
        return;
    }
    
    wp_enqueue_style( 'ayudawp-admin', AYUDAWP_URL . 'assets/css/admin.css', array(), AYUDAWP_VERSION );
    wp_enqueue_script( 'ayudawp-admin', AYUDAWP_URL . 'assets/js/admin.js', array( 'jquery' ), AYUDAWP_VERSION, true );
}

Efficient hooks

Avoid expensive operations in frequently-called hooks.

Hook execution frequency

Context-aware hooks

// WRONG: Expensive operation runs on every request
add_action( 'init', 'ayudawp_expensive_init' );
function ayudawp_expensive_init() {
    $data = ayudawp_fetch_remote_config(); // HTTP request on every page!
    // Process data...
}

// CORRECT: Check context before expensive operations
add_action( 'init', 'ayudawp_smart_init' );
function ayudawp_smart_init() {
    // Skip for AJAX, cron, REST API if not needed
    if ( wp_doing_ajax() || wp_doing_cron() || defined( 'REST_REQUEST' ) ) {
        return;
    }
    
    // Skip for admin if frontend-only feature
    if ( is_admin() ) {
        return;
    }
    
    // Now run the operation
    ayudawp_frontend_only_setup();
}

// CORRECT: Use appropriate hook for the task
add_action( 'template_redirect', 'ayudawp_check_access' );
function ayudawp_check_access() {
    // Runs only on frontend, after query is set up
    if ( is_singular( 'premium_content' ) && ! ayudawp_user_has_access() ) {
        wp_redirect( home_url( '/subscribe/' ) );
        exit;
    }
}

Lazy loading patterns

// CORRECT: Initialize expensive objects only when needed
class AyudaWP_Heavy_Feature {
    private static $instance = null;
    
    public static function get_instance() {
        if ( null === self::$instance ) {
            self::$instance = new self();
        }
        return self::$instance;
    }
    
    private function __construct() {
        // Expensive initialization here
    }
}

// Hook that triggers lazy loading
add_action( 'ayudawp_feature_needed', function() {
    AyudaWP_Heavy_Feature::get_instance()->run();
} );

Admin notices optimization

// WRONG: Check conditions on every admin page
add_action( 'admin_notices', 'ayudawp_check_requirements' );
function ayudawp_check_requirements() {
    $requirements = ayudawp_expensive_requirements_check(); // Runs on every admin page!
    if ( ! $requirements['met'] ) {
        echo '<div class="notice notice-error">...</div>';
    }
}

// CORRECT: Cache requirement checks
add_action( 'admin_notices', 'ayudawp_cached_requirements_notice' );
function ayudawp_cached_requirements_notice() {
    $cache_key = 'ayudawp_requirements_check';
    $requirements = get_transient( $cache_key );
    
    if ( false === $requirements ) {
        $requirements = ayudawp_expensive_requirements_check();
        set_transient( $cache_key, $requirements, HOUR_IN_SECONDS );
    }
    
    if ( ! $requirements['met'] ) {
        echo '<div class="notice notice-error">...</div>';
    }
}

// Clear cache when relevant options change
add_action( 'update_option_ayudawp_settings', function() {
    delete_transient( 'ayudawp_requirements_check' );
} );

External HTTP requests

HTTP requests to external APIs can significantly slow down page loads.

HTTP request best practices

// WRONG: No timeout, no error handling
$response = wp_remote_get( 'https://api.example.com/data' );
$body = wp_remote_retrieve_body( $response );

// CORRECT: Set timeout, handle errors, cache response
function ayudawp_fetch_api_data() {
    $cache_key = 'ayudawp_api_response';
    $cached = get_transient( $cache_key );
    
    if ( false !== $cached ) {
        return $cached;
    }
    
    $response = wp_remote_get( 'https://api.example.com/data', array(
        'timeout' => 5, // 5 seconds max
        'sslverify' => true,
    ) );
    
    if ( is_wp_error( $response ) ) {
        // Log error, return fallback
        error_log( 'AyudaWP API error: ' . $response->get_error_message() );
        return ayudawp_get_fallback_data();
    }
    
    $code = wp_remote_retrieve_response_code( $response );
    if ( 200 !== $code ) {
        error_log( 'AyudaWP API returned: ' . $code );
        return ayudawp_get_fallback_data();
    }
    
    $body = wp_remote_retrieve_body( $response );
    $data = json_decode( $body, true );
    
    if ( json_last_error() !== JSON_ERROR_NONE ) {
        return ayudawp_get_fallback_data();
    }
    
    // Cache successful response
    set_transient( $cache_key, $data, HOUR_IN_SECONDS );
    
    return $data;
}

Move HTTP requests to background

// WRONG: Sync API call blocks page load
add_action( 'save_post', 'ayudawp_notify_external_service' );
function ayudawp_notify_external_service( $post_id ) {
    wp_remote_post( 'https://api.example.com/notify', array(
        'body' => array( 'post_id' => $post_id ),
    ) ); // Blocks until complete!
}

// CORRECT: Schedule for background processing
add_action( 'save_post', 'ayudawp_schedule_notification' );
function ayudawp_schedule_notification( $post_id ) {
    if ( ! wp_next_scheduled( 'ayudawp_send_notification', array( $post_id ) ) ) {
        wp_schedule_single_event( time(), 'ayudawp_send_notification', array( $post_id ) );
    }
}

add_action( 'ayudawp_send_notification', 'ayudawp_do_notification' );
function ayudawp_do_notification( $post_id ) {
    wp_remote_post( 'https://api.example.com/notify', array(
        'body'    => array( 'post_id' => $post_id ),
        'timeout' => 30, // Can be longer in background
    ) );
}

WP-Cron

WP-Cron runs on page requests by default. Configure it properly for reliability.

WP-Cron configuration

// In wp-config.php: Disable WordPress cron trigger
define( 'DISABLE_WP_CRON', true );

// Set up real server cron instead:
// * * * * * cd /path/to/wordpress && wp cron event run --due-now > /dev/null 2>&1
// Or:
// * * * * * curl -s https://example.com/wp-cron.php?doing_wp_cron > /dev/null 2>&1

Scheduling events correctly

// WRONG: Schedule without checking if already scheduled
add_action( 'init', 'ayudawp_schedule_tasks' );
function ayudawp_schedule_tasks() {
    wp_schedule_event( time(), 'hourly', 'ayudawp_hourly_task' ); // Creates duplicates!
}

// CORRECT: Check before scheduling
add_action( 'init', 'ayudawp_schedule_tasks' );
function ayudawp_schedule_tasks() {
    if ( ! wp_next_scheduled( 'ayudawp_hourly_task' ) ) {
        wp_schedule_event( time(), 'hourly', 'ayudawp_hourly_task' );
    }
}

// CORRECT: Schedule on activation, clear on deactivation
register_activation_hook( __FILE__, 'ayudawp_activate' );
function ayudawp_activate() {
    if ( ! wp_next_scheduled( 'ayudawp_hourly_task' ) ) {
        wp_schedule_event( time(), 'hourly', 'ayudawp_hourly_task' );
    }
}

register_deactivation_hook( __FILE__, 'ayudawp_deactivate' );
function ayudawp_deactivate() {
    wp_clear_scheduled_hook( 'ayudawp_hourly_task' );
}

Batch processing for large datasets

// WRONG: Process all items in one cron run
add_action( 'ayudawp_sync_users', 'ayudawp_sync_all_users' );
function ayudawp_sync_all_users() {
    $users = get_users(); // 50,000 users = timeout!
    foreach ( $users as $user ) {
        ayudawp_sync_user( $user );
    }
}

// CORRECT: Process in batches with rescheduling
add_action( 'ayudawp_sync_users_batch', 'ayudawp_sync_users_batch' );
function ayudawp_sync_users_batch() {
    $batch_size = 100;
    $offset = (int) get_option( 'ayudawp_sync_offset', 0 );
    
    $users = get_users( array(
        'number' => $batch_size,
        'offset' => $offset,
    ) );
    
    // No more users - reset and stop
    if ( empty( $users ) ) {
        delete_option( 'ayudawp_sync_offset' );
        return;
    }
    
    // Process batch
    foreach ( $users as $user ) {
        ayudawp_sync_user( $user );
    }
    
    // Update offset and schedule next batch
    update_option( 'ayudawp_sync_offset', $offset + $batch_size );
    wp_schedule_single_event( time() + 30, 'ayudawp_sync_users_batch' );
}

Custom cron intervals

// Add custom interval
add_filter( 'cron_schedules', 'ayudawp_custom_cron_intervals' );
function ayudawp_custom_cron_intervals( $schedules ) {
    $schedules['fifteen_minutes'] = array(
        'interval' => 15 * MINUTE_IN_SECONDS,
        'display'  => __( 'Every 15 minutes', 'ayudawp' ),
    );
    return $schedules;
}

AJAX and REST API optimization

AJAX best practices

// WRONG: POST request for read-only operation
jQuery.post( ajaxurl, {
    action: 'ayudawp_get_data',
    nonce: ayudawp.nonce
}, function( response ) {
    // POST requests bypass page cache
});

// CORRECT: GET request for read operations (cacheable)
jQuery.get( ayudawp.rest_url + 'ayudawp/v1/data', {
    _wpnonce: ayudawp.nonce
}, function( response ) {
    // GET requests can be cached
});

Avoid polling patterns

// WRONG: Polling creates self-DDoS
setInterval( function() {
    fetch( '/wp-json/ayudawp/v1/updates' );
}, 5000 ); // 12 requests/minute per user!

// CORRECT: Use WebSockets, Server-Sent Events, or long-polling with backoff
let pollInterval = 5000;
const maxInterval = 60000;

function pollUpdates() {
    fetch( '/wp-json/ayudawp/v1/updates' )
        .then( response => response.json() )
        .then( data => {
            if ( data.hasUpdates ) {
                // Process updates, reset interval
                pollInterval = 5000;
            } else {
                // Exponential backoff
                pollInterval = Math.min( pollInterval * 1.5, maxInterval );
            }
            setTimeout( pollUpdates, pollInterval );
        } );
}

REST API optimization

// CORRECT: Optimized REST endpoint
register_rest_route( 'ayudawp/v1', '/items', array(
    'methods'             => 'GET',
    'callback'            => 'ayudawp_get_items',
    'permission_callback' => '__return_true', // Public endpoint
    'args'                => array(
        'per_page' => array(
            'default'           => 10,
            'sanitize_callback' => 'absint',
            'validate_callback' => function( $value ) {
                return $value > 0 && $value <= 100;
            },
        ),
    ),
) );

function ayudawp_get_items( $request ) {
    $per_page = $request->get_param( 'per_page' );
    
    // Use object cache
    $cache_key = 'items_' . $per_page;
    $items = wp_cache_get( $cache_key, 'ayudawp_api' );
    
    if ( false === $items ) {
        $items = get_posts( array(
            'post_type'      => 'item',
            'posts_per_page' => $per_page,
            'no_found_rows'  => true,
            'fields'         => 'ids',
        ) );
        
        wp_cache_set( $cache_key, $items, 'ayudawp_api', 5 * MINUTE_IN_SECONDS );
    }
    
    return rest_ensure_response( $items );
}

Common anti-patterns

PHP anti-patterns

// WRONG: O(n) array search
if ( in_array( $value, $large_array ) ) { // Also missing strict mode
    // ...
}

// CORRECT: O(1) lookup with isset
$lookup = array_flip( $large_array );
if ( isset( $lookup[ $value ] ) ) {
    // ...
}

// Or with strict comparison
if ( in_array( $value, $large_array, true ) ) {
    // ...
}

// WRONG: Heredoc prevents late escaping
$html = <<<HTML
<div class="widget">
    <h3>{$title}</h3>
    <p>{$content}</p>
</div>
HTML;

// CORRECT: Escape at output
printf(
    '<div class="widget"><h3>%s</h3><p>%s</p></div>',
    esc_html( $title ),
    wp_kses_post( $content )
);

Cache bypass issues

// WRONG: Sessions bypass full page cache
session_start(); // Entire site becomes uncacheable!

// CORRECT: Use WordPress user meta or custom cookies handled at edge
update_user_meta( get_current_user_id(), 'preference', $value );

// WRONG: Setting cookies on public pages
setcookie( 'visitor_tracking', $id ); // Prevents caching for this user

// CORRECT: Use localStorage in JavaScript, or track server-side only for logged-in users

N+1 query problems

// WRONG: Query in template loop
while ( have_posts() ) {
    the_post();
    $author_data = get_userdata( get_the_author_meta( 'ID' ) ); // Query per post!
    $custom_field = get_post_meta( get_the_ID(), 'custom', true ); // Query per post!
}

// CORRECT: Prime caches before loop
$post_ids = wp_list_pluck( $posts, 'ID' );
$author_ids = wp_list_pluck( $posts, 'post_author' );

update_meta_cache( 'post', $post_ids ); // Single query for all meta
cache_users( $author_ids ); // Single query for all authors

while ( have_posts() ) {
    the_post();
    // Now these use cached data
    $author_data = get_userdata( get_the_author_meta( 'ID' ) );
    $custom_field = get_post_meta( get_the_ID(), 'custom', true );
}

Measurement and profiling

Query Monitor

Query Monitor is the essential tool for WordPress performance debugging.

Key panels to check:

• Queries: Identify slow queries, duplicates, queries by component
• Request: Time breakdown by component
• Transients: Transient usage and database hits
• HTTP API Calls: External requests and timing
• Hooks & Actions: Hook execution order and timing

Debug constants

// In wp-config.php for development
define( 'WP_DEBUG', true );
define( 'WP_DEBUG_LOG', true );
define( 'WP_DEBUG_DISPLAY', false );
define( 'SAVEQUERIES', true ); // Logs all queries (disable in production!)
define( 'SCRIPT_DEBUG', true );

Custom timing

// Measure execution time
function ayudawp_measure_operation() {
    $start = microtime( true );
    
    // Operation to measure
    ayudawp_expensive_operation();
    
    $elapsed = microtime( true ) - $start;
    
    if ( defined( 'WP_DEBUG' ) && WP_DEBUG ) {
        error_log( sprintf( 'AyudaWP operation took %.4f seconds', $elapsed ) );
    }
}

Server-Timing header

// Add Server-Timing header for browser DevTools
add_action( 'send_headers', 'ayudawp_add_server_timing' );
function ayudawp_add_server_timing() {
    global $timestart;
    
    $total = microtime( true ) - $timestart;
    
    header( sprintf( 'Server-Timing: total;dur=%.2f', $total * 1000 ) );
}

Code review checklist

Database queries

• All queries have bounded results (posts_per_page is set)
• No posts_per_page => -1 in production code
• no_found_rows => true used when not paginating
• Meta caches disabled if not using meta (update_post_meta_cache => false)
• Term caches disabled if not using terms (update_post_term_cache => false)
• No query_posts() usage
• Input validated before querying (no falsy IDs)
• Meta queries replaced with taxonomies where possible
• No post__not_in, exclude, category__not_in, author__not_in on queries that can grow — use "fetch wider window + filter in PHP + cap"
• Unavoidable meta_query calls have a one-line phpcs:ignore justification, not a silent suppression

Caching

• Expensive operations wrapped with object cache
• Transients used for expiring data, not user-specific data
• No dynamic transient keys without persistent object cache
• Cache invalidation implemented when data changes
• wp_cache_get_multiple() used for batch operations

Options

• Large data stored with autoload => no
• No frequent option writes on frontend
• Option updates batched where possible

Assets

• Scripts/styles enqueued conditionally
• Assets loaded only on pages where needed
• Admin assets limited to plugin pages
• Unused assets dequeued

Hooks

• No expensive operations in init, plugins_loaded
• Context checks before heavy operations (is_admin(), etc.)
• Lazy loading for expensive objects

HTTP requests

• All requests have timeout set
• Error handling for failed requests
• Responses cached when appropriate
• Sync requests moved to background when possible

WP-Cron

• wp_next_scheduled() checked before scheduling
• Events cleared on plugin deactivation
• Long-running tasks use batch processing
• DISABLE_WP_CRON recommended in documentation

AJAX/REST

• GET used for read operations
• No polling patterns (or proper backoff implemented)
• Responses cached where appropriate
• Endpoints have proper validation

General

• No session_start() usage
• No cookies set on public pages
• Strict comparison used (===, in_array(..., true))
• No N+1 query patterns in loops

References

• WordPress Performance Optimization
• WordPress Caching
• PHP Optimization
• Plugin Best Practices
• WP_Query Class Reference
• Transients API
• WP_Object_Cache
• WP-Cron
• WordPress VIP Performance Docs
• Query Monitor Plugin