FerroxLabs Webinar Funnel
Estimated time: 30-40 minutes
This workflow designs a conviction-webinar funnel, the most reliable path to high-AOV conversions for a warm-or-warmer audience. Webinars convert best when the offer at the close is the natural conclusion of the conviction built during the presentation. Price drives architecture: under $300 the funnel runs shorter, $1k+ requires the full Conviction stack.
Steps
Step 1: Anchor the Close Offer and Price (uses: funnels-conviction-webinar)
Ask the user what offer is sold at the close and at what price point. Price drives the whole architecture, so do not advance without both. Note the price band (under $300 runs shorter, $1k+ needs the full Conviction stack) so later steps size correctly.
- Input: user's offer and price point at the close
- Output: confirmed close offer and price band
- Key focus: price dictates the length and depth of the conviction build
Step 2: Infer the Attendee Profile (uses: sales-icp)
Infer the target attendee profile from the offer and price. Present it with reasoning and ask the user to confirm or refine. The attendee profile shapes the conviction arc, registration copy, and follow-up.
- Input: close offer and price from Step 1
- Output: confirmed target attendee profile
- Key focus: who shows up determines how conviction must be built
Step 3: Infer the Conviction Arc (uses: funnels-conviction-webinar)
Infer the conviction arc (problem then mechanism then proof then close) given the offer and attendee profile. Present the arc with reasoning and ask the user to confirm or adjust. This arc is the spine of the presentation.
- Input: close offer and price, attendee profile
- Output: confirmed conviction arc
- Key focus: the problem-to-close progression that earns the buy
Step 4: Design the Presentation Outline (uses: funnels-conviction-webinar)
Design the presentation outline: phases, time blocks, key proof beats, and the close handoff. Use the offer, attendee profile, and conviction arc. Show it to the user and ask whether to refine the presentation or proceed to the registration page. Revise on feedback before advancing.
- Input: close offer, attendee profile, conviction arc
- Output: presentation outline with phases, timing, and proof beats
- Key focus: a presentation whose close is the natural conclusion of the conviction built
Step 5: Design the Registration Page (uses: convert-webinar-reg-page)
Design the registration page, engineered for both opt-in AND show-up. Use the presentation outline, attendee profile, and offer. Show it to the user and ask whether to refine the registration page or proceed to the drip and follow-up sequences. Revise on feedback before advancing.
- Input: presentation outline, attendee profile, offer
- Output: registration page copy and structure
- Key focus: maximize opt-in and live show-up, not just opt-in
Step 6: Design the Pre-Show Drip Sequence (uses: funnels-story-drip)
Design the pre-show drip sequence that primes registrants to attend live and arrive pre-convinced. Use the presentation outline, registration page, and attendee profile in pre-show-drip mode. This sequence raises show-up rate and warms attendees before the presentation.
- Input: presentation outline, registration page, attendee profile
- Output: pre-show drip email sequence
- Key focus: drive live attendance and pre-convince the registrant
Step 7: Design the Post-Webinar Cart-Close Sequence (uses: funnels-cart-cycle-launch)
Design the post-webinar cart-close follow-up sequence that converts attendees who did not buy on the webinar. Use the presentation outline, offer, and attendee profile in post-webinar-cart mode. Show it to the user and ask whether to assemble the complete webinar funnel or refine the drip or follow-up. Revise on feedback before advancing.
- Input: presentation outline, offer, attendee profile
- Output: post-webinar cart-close email sequence
- Key focus: recover the conversions that do not happen live
Step 8: Assemble the Webinar Funnel Document (uses: funnels-conviction-webinar)
Assemble the complete webinar funnel document. Open with the target attendee and conviction arc, then present the presentation outline, registration page, pre-show drip sequence, and post-webinar cart-close sequence. Deliver it as the final artifact.
- Input: all confirmed outputs from Steps 1 through 7
- Output: complete webinar funnel document
- Key focus: one coherent funnel from registration through follow-up