ffsshhttiikk What I do
- Optimize app visibility in app stores
- Research and select relevant keywords
- Design compelling app icons and screenshots
- Write effective app descriptions
- Optimize conversion rates
- Track and analyze store performance
- Implement A/B testing for store listings
When to use me
Use me when:
- Launching a new mobile app
- Improving app download numbers
- Competing in saturated categories
- Planning app store presence
- Reducing user acquisition costs
- Analyzing store analytics
Key Concepts
ASO Elements
- App Name: 30-char limit, primary keywords
- Subtitle: 30-char, secondary keywords
- Keywords: 100-char field (iOS), no duplicates
- Description: Hook users, include features
- Icon: Memorable, scalable, testing
- Screenshots: Feature-first, show value
- Preview Video: 15-30 seconds, auto-play
Keyword Research
- Analyze competitors
- Use ASO tools (Sensor Tower, AppTweak)
- Long-tail keywords have less competition
- Consider local languages
- Update regularly based on data
Conversion Optimization
- A/B test screenshots and icons
- Feature key benefits in first 3 screenshots
- Localize for target markets
- Maintain high ratings through quality
- Respond to reviews professionally
Ranking Factors
- Download velocity
- User ratings and reviews
- Engagement metrics
- Keyword relevance
- Backlinks (for web presence)