floomhq LinkedIn Copy Skill
The Problem with Most LinkedIn Content
LinkedIn is saturated with:
- Humble brags disguised as lessons ("I was rejected 47 times before...")
- Fake vulnerability ("I almost quit until...")
- Generic advice ("5 things I wish I knew earlier")
- Engagement bait ("Comment YES if you agree")
Good LinkedIn content is rare precisely because it's genuinely useful, honest, and specific.
What Works
Specificity over generality: "We increased checkout conversion by 23% by removing one field" beats "small changes = big results"
Show the work: What actually happened, what you built, what you learned. Data > inspiration.
Honest takes: Disagree with conventional wisdom if you have evidence. Nuance beats hot takes.
Short paragraphs: One idea per paragraph. No walls of text. LinkedIn is a scroll feed.
Post Formats
The Observation Post
Share something you noticed that others might have missed.
[Specific observation about your field/work]
[Why this matters - the implication]
[Your take or what you're doing about it]
The Build Post
Show something you built, shipped, or created.
[What you built - one sentence]
[Why it was hard / what problem it solves]
[Key result or learning]
[Link or call to action if relevant]
The Learning Post
Share something you learned that changed how you think.
[The old assumption you had]
[What changed your mind - specific incident, data, or experience]
[The new way you think about it]
The Contrarian Take
Disagree with conventional wisdom, backed by evidence.
[The common advice / conventional wisdom]
[Why it's wrong or incomplete - with your evidence]
[What you think instead]
Formatting Rules
- First line is the hook - must make someone stop scrolling
- Short paragraphs - 1-3 sentences max
- No bullet lists on first post (LinkedIn de-ranks heavy formatting)
- End with a question only if you genuinely want answers (not engagement bait)
- No hashtag spam - 2-3 relevant hashtags maximum, at the end
- No "thoughts?" at the end - it's a tell that the post is engagement farming
Writing the Hook
The first line determines if anyone reads the rest.
Bad hooks:
- "Excited to share..."
- "Big news!"
- "After 10 years in [industry]..."
- "Something happened today that changed my perspective..."
Good hooks:
- A specific, surprising fact: "We cut our churn by 40% without adding a single feature."
- A counterintuitive claim: "The best engineers I know write less code, not more."
- A specific question: "Why do most SaaS companies die at $10K MRR?"
- The punchline first: "I turned down a $200K offer last month. Here's why it was the right call."
Profile Copy
Headline (220 chars)
Not just your job title. What do you do and for whom?
- Bad: "Software Engineer at Acme Corp"
- Good: "Building AI tools for researchers | ex-Google | Founder @ OpenPaper"
About section
3 paragraphs:
- What you do now and the problem you solve
- What you've built or accomplished (specific, with numbers)
- What you're looking for or interested in connecting about
No buzzwords (passionate, innovative, results-driven). Show, don't tell.
Output Format
When generating LinkedIn content:
- The post (ready to copy-paste)
- Alternative hook options (2-3 variations)
- Note any parts that sound generic or could be more specific