How do I install the AI Overviews Impact skill?

Run npx skillmds@latest add florianbruniaux/ai-overviews-impact in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is AI Overviews Impact safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with AI Overviews Impact?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is AI Overviews Impact free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published AI Overviews Impact?

FlorianBruniaux (@florianbruniaux) published this skill. Their other Agent Skills are listed on their SkillMD profile.

AI Overviews Impact by florianbruniaux

Name: AI Overviews Impact
Author: FlorianBruniaux

AI Overviews Impact

Measure how Google AI Overviews are cannibalizing organic CTR. Use when asked about AI Overview impact, SGE cannibalization, or why CTR is dropping despite stable rankings. Aussi déclenché en français par "les AI Overviews me piquent des clics", "l'IA de Google me vole du trafic", "mon CTR baisse alors que je suis toujours premier", "je perds des clics sans perdre de positions", "les réponses IA de Google", "aperçus IA".

File contents

AI Overviews Impact Analysis

Measure how Google's AI Overviews are affecting organic click-through rates on the property.

Steps

Call list_properties to confirm the exact site_url.
Call ai_overviews_impact to get the dedicated report on queries where AI Overviews appear and their CTR compared to queries without.
Call compare_search_periods for the last 90 days vs. the prior 90 days, using dimensions=query and limit=100.
From step 3, isolate queries where position held steady or improved but CTR declined by more than 15%. These are the primary AI Overview candidates.
Sort those queries by impressions descending and take the top 20.

Output format

AI Overview impact summary: total queries affected, estimated clicks lost vs. 90 days ago, overall CTR delta.

Strategic recommendations:

Which query types are most cannibalized (informational vs. navigational vs. transactional)
Whether to optimize for AI Overview inclusion (structured answers, schema markup) or shift focus to transactional intents where AI Overviews are less prevalent
Queries safe from AI Overviews that are worth reinforcing

Frequently asked questions