Cannibalization Check

Keyword Cannibalization Check

Identify queries where multiple pages on the same site are competing for rankings.

Steps

1. Call list_properties to confirm the exact site_url.
2. Call seo_cannibalization to get a dedicated cannibalization report. This tool groups query+page combinations and surfaces the most severe conflicts directly, without manual filtering.
3. If seo_cannibalization returns limited results, supplement with get_advanced_search_analytics using dimensions=query,page, sort_by=impressions, row_limit=1000. Group rows by query: those with two or more distinct pages are candidates.
4. For each cannibalizing query, collect both page URLs with their individual clicks, impressions, CTR, and position.
5. Sort candidates by total impressions (most valuable conflicts first).
6. Limit the output to the top 20 most severe cases.

Output format

For each cannibalization case:

• Query: the competing keyword
• Pages: list each URL with its metrics (clicks / impressions / CTR / position)
• Severity: High / Medium / Low based on impressions at stake
• Recommendation: which page to consolidate to (pick the one with better position or CTR), and whether to use a canonical, redirect, or content merge

Present as a markdown table followed by a prioritized action list.