Content Opportunities

Content Opportunities

Surface content optimization targets across two opportunity zones, ordered by ROI.

Steps

Zone 1: Striking Distance (positions 4-10, highest ROI)

1. Call list_properties to confirm the exact site_url.
2. Call seo_striking_distance to get queries and pages ranked 4-10. One position gained at this range has a significant traffic impact.
3. Call quick_wins for an overview of the fastest wins across the property.

Zone 2: Page Two Quick Wins (positions 11-20)

4. Call get_advanced_search_analytics with:
   • dimensions=query,page
   • sort_by=impressions, sort_direction=descending
   • row_limit=1000
   • start_date = 28 days ago, end_date = today
5. Filter the results to keep only rows where:
   • position is between 11 and 20 (page 2, just below the fold)
   • impressions > 100 (meaningful search volume)
   • ctr < 0.03 (below average for these positions)
6. Sort the filtered set by impressions descending. Return the top 20 rows.

Output format

Zone 1 table: Query | Page | Position | Impressions | CTR | Est. clicks at pos 3

Zone 2 table: Query | Page | Position | Impressions | CTR | Opportunity Score

Opportunity Score = impressions × (0.05 - ctr) (rough estimate of clicks gained if CTR reaches 5%).

Follow each table with specific recommendations:

• Title and meta description optimization
• Whether to merge with a better-ranking page
• Whether to add internal links to boost the page
• For Zone 1 specifically: whether to add more depth, FAQ schema, or structured data