Indexing Audit

Indexing Audit

Audit the indexing health of a Google Search Console property: start with a site-wide count, then drill into the most-visible pages.

Steps

1. Call list_properties to confirm the exact site_url.
2. Call check_indexing_issues to get a site-wide breakdown of valid pages, errors, and warnings. Note any coverage categories with high error counts (this surfaces systemic issues before the per-URL drill-down).
3. Call get_search_analytics with dimensions=page, sort_by=impressions, row_limit=20 to identify the 20 most-visible pages.
4. Extract the page URLs from step 3.
5. Call batch_url_inspection with up to 10 URLs at a time (API limit). Run twice if needed to cover all 20 pages.
6. Categorize each URL by verdict:
   • ✅ Indexed (PASS)
   • ⚠️ Soft 404 / Excluded
   • ❌ Not indexed / Blocked
   • 🔍 Canonical mismatch (Google chose a different canonical)
7. For each issue, record the specific coverageState, pageFetchState, or robotsTxtState from the inspection.

Output format

Start with a site-wide summary from step 2: total valid / total errors / total warnings.

Then present a prioritized action list for the top pages:

1. Critical: not indexed pages that have impressions (visibility being lost)
2. High: canonical mismatches on high-traffic pages
3. Medium: robots.txt or fetch blocks
4. Low: soft exclusions on low-traffic pages

Include a summary table: Page URL | Verdict | Issue | Recommended action.