Schema Audit

Schema Audit

Validate structured data on the site's most-visible pages to find errors that block rich results eligibility.

Steps

1. Call list_properties to confirm the site_url.
2. Call get_search_analytics with dimensions=page, sort_by=impressions, row_limit=20 to get the top 20 pages by impression volume.
3. For each page URL, call schema_validate to check structured data validity.
4. Categorize results:
   • Valid: schema present and error-free
   • Warnings: schema present with non-critical issues
   • Errors: schema present but invalid (blocks rich results)
   • No schema: no structured data detected on the page
5. Prioritize errors and missing schema on pages with the highest impressions.

Output format

Summary line: X valid / Y warnings / Z errors / W no-schema out of 20 pages.

Issues table: Page URL | Schema type | Status | Issue | Impressions

Prioritized fixes:

1. Critical: errors on high-traffic pages blocking rich results
2. High: missing schema on pages where rich results would apply (Article, Product, FAQ, Review)
3. Medium: warnings reducing rich result quality
4. Low: pages with no schema and low traffic

For each fix, specify which schema type to add or correct and which properties are required.