SEO Weekly Report

SEO Weekly Report

Generate a full weekly SEO performance report for a Google Search Console property.

Steps

1. Call list_properties to confirm the exact site_url to use.
2. Call check_alerts to surface any active GSC alerts or manual actions. If any are present, flag them at the top of the report before anything else.
3. Call traffic_health_check to get an overall site health status and detect any active anomalies.
4. Call get_performance_overview with days=28 to retrieve totals (clicks, impressions, CTR, position) and the daily trend.
5. Call analytics_anomalies to detect statistical anomalies over the same period.
6. Call compare_search_periods comparing the last 28 days against the prior 28-day period, using dimensions=query and limit=20.
7. Flag any queries where clicks dropped by more than 20% between periods.
8. Call get_search_analytics with dimensions=query and row_limit=10 to get the top 10 queries by clicks.
9. Summarize all results in a structured report.

Output format

Present the report as a clear markdown document with these sections in order:

• Health status (from check_alerts and traffic_health_check): shown first, highlighted if critical
• Overall performance snapshot: totals + period-over-period delta
• Anomalies (from analytics_anomalies): dates or metrics with unusual patterns
• Query alerts: queries with more than 20% click decline, each with a one-sentence recommendation
• Top 10 queries by clicks