PEST Analysis
Analyze external macro factors:
- Political
- Economic
- Social
- Technological
Goal
Find external opportunities and threats.
Prioritize by likelihood and impact.
Turn findings into actions.
Ask First
Ask only missing questions:
- What decision will this inform?
- What industry and geography?
- What time horizon?
Rules
- Be specific to industry and geography.
- Use current evidence when possible.
- Include opportunities and threats.
- Prioritize top factors.
- Link each major factor to action.
- Review every 6-12 months or after major change.
Flow
- Define decision, scope, geography, horizon.
- Identify 3-5 factors per category.
- Classify as opportunity, threat, or both.
- Estimate likelihood and impact.
- Prioritize top 5-10 factors.
- Create response actions.
- Set owners, deadlines, review date.
Category Prompts
- Political: regulation, policy, tax, trade, privacy, labor.
- Economic: inflation, rates, budgets, income, hiring, demand.
- Social: demographics, values, lifestyle, education, culture.
- Technological: AI, automation, platforms, security, data.
Output
## PEST Analysis
Decision: [decision]
Scope: [industry, geography, horizon]
Top factors:
- [category] [factor]: [opportunity/threat], likelihood [H/M/L], impact [H/M/L]
Actions:
- [factor]: [response], owner [name], due [date]
Review:
- Next review: [date]
Checks
- Factors are not generic.
- Evidence is current enough.
- Top risks and opportunities are ranked.
- Actions are concrete.
- Owner and review date exist.
1---2name: pest-analysis3description: Analyze macro-environment forces with PEST political, economic, social, and technological factors. Use when assessing markets, expansion, regulation, industry change, strategic risks, or external business context; avoid for internal business-model design or user motivation research.4---56# PEST Analysis78Analyze external macro factors:910- Political11- Economic12- Social13- Technological1415## Goal1617Find external opportunities and threats.18Prioritize by likelihood and impact.19Turn findings into actions.2021## Ask First2223Ask only missing questions:2425- What decision will this inform?26- What industry and geography?27- What time horizon?2829## Rules3031- Be specific to industry and geography.32- Use current evidence when possible.33- Include opportunities and threats.34- Prioritize top factors.35- Link each major factor to action.36- Review every 6-12 months or after major change.3738## Flow39401. Define decision, scope, geography, horizon.412. Identify 3-5 factors per category.423. Classify as opportunity, threat, or both.434. Estimate likelihood and impact.445. Prioritize top 5-10 factors.456. Create response actions.467. Set owners, deadlines, review date.4748## Category Prompts4950- Political: regulation, policy, tax, trade, privacy, labor.51- Economic: inflation, rates, budgets, income, hiring, demand.52- Social: demographics, values, lifestyle, education, culture.53- Technological: AI, automation, platforms, security, data.5455## Output5657```md58## PEST Analysis5960Decision: [decision]61Scope: [industry, geography, horizon]6263Top factors:64- [category] [factor]: [opportunity/threat], likelihood [H/M/L], impact [H/M/L]6566Actions:67- [factor]: [response], owner [name], due [date]6869Review:70- Next review: [date]71```7273## Checks7475- Factors are not generic.76- Evidence is current enough.77- Top risks and opportunities are ranked.78- Actions are concrete.79- Owner and review date exist.
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