flpbalada Self-Initiated Triggers
Goal
Create a strong association between a user situation and the product. The user thinks of the product without needing an external reminder.
Rules
- Start with real user emotions, needs, and contexts.
- Do not rely only on push, email, or badges.
- Tie the product to a recurring internal cue.
- Strengthen the cue through repeated successful use.
- Measure behavior, not just notification clicks.
- Avoid manipulative or unhealthy triggers.
Trigger Types
- External: notification, email, ad, invite, badge.
- Internal: boredom, uncertainty, stress, curiosity, social need, progress need.
- Product association: the user connects a recurring feeling or moment to the product.
Flow
- Identify the target habit or repeat action.
- Find the internal emotion or situation before the action.
- Map current external and internal triggers.
- Check whether the product resolves that moment.
- Design product moments that reinforce the association.
- Reduce dependence on external prompts over time.
- Measure repeat use without prompts.
Research Questions
- What happens right before users return?
- What emotion or problem are they trying to resolve?
- What external prompts currently drive use?
- What value do users get after returning?
- How soon is value felt?
Metrics
- Unprompted return rate.
- Repeat action frequency.
- Time between trigger and action.
- Retention by cohort.
- Notification dependency.
- Qualitative recall: "When do you think of this product?"
Ethics
- Support user goals.
- Avoid anxiety loops.
- Respect attention and boundaries.
- Make opt-out easy.
- Do not hide costs or consequences.
Resources
Output
## Internal Trigger Analysis
- Target behavior:
- Internal trigger:
- Current external triggers:
- Product response:
- Strengthening plan:
- Metrics:
- Risks: