Experience Cms Brand Create

Create a Brand for the Brand Toolkit

Generates a Digital Experience brand — one brand.json file — from a user's description, and writes it where the VS Code Brand Toolkit will discover it, so the user can immediately load, edit, and preview the brand.

A brand is a single JSON object of design tokens: colors (colorScheme), a font catalog and base font (fontFamily / baseFontFamily), size/spacing/border scales, per-role typography, and buttonStyleGroup definitions. Most of it is fixed structure with internal references; you create a brand by starting from a known-good template and changing only the leaf values (colors, font choice, border radius, base size) plus a unique name.

The Brand Toolkit owns everything downstream: it computes derived hover colors, compiles the --tm-* CSS, and manages the active-brand config on Save. Your job is just the brand.json.

Related: This skill creates a new brand definition. To apply an existing brand's voice, tone, and guidelines to generated content, use the experience-cms-brand-apply skill instead.

Reference material

Read each reference when its step arrives — don't inline everything up front:

• assets/brand-template.json — the known-good full brand to clone. This is your starting point for EVERY brand. Copy it, then change leaves.
• references/brand-anatomy.md — which fields are literals you should edit vs references you must leave intact; the colorScheme guide; the font catalog and which fonts actually render in the preview; the derived-colors rule. Read before editing values.
• references/disk-contract.md — exactly where the file goes (.digitalExperience/brands/<slug>.brand.json), the title→slug rule, and what the toolkit generates so you don't. Read before writing the file.

Interactive flow

Walk these steps in order. When you have an interactive user, ask before assuming and confirm the design back before writing; in a single-turn, headless, or CLI run with no user to answer, state the choices you inferred and write in the same run rather than waiting for a confirmation that cannot arrive (see Step 3). Steps 1–5 create the brand file and complete the task. After they finish, an optional post-completion action — opening the Brand Toolkit to preview/edit — is described in "After completion" below; it is not part of the required workflow.

Step 1: Gather the brand intent

Find out what the brand should feel like. If the user already gave a description ("a dark, premium fintech brand in deep purple"), extract from it; otherwise ask briefly for:

• Name — a short, human-readable brand name (becomes sfdc_cms:title, must be unique in the project). If they don't offer one, propose one from the vibe.
• Primary/brand color — the signature accent. Accept a hex, a named color, or a description ("Salesforce blue", "warm coral"). Convert to a #rrggbb hex.
• Light or dark — does the page background read light or dark? This sets root and contrast.
• Personality (optional) — corners (sharp vs rounded), font feel (clean sans, classic serif, techy mono), density. Map these to borderRadius, fontFamily choice, and baseFontSize.

If a logo or image is provided, sample its dominant color for primaryAccent and judge light/dark from its background. Keep it to a couple of questions — infer the rest from the vibe and confirm in Step 3.

Step 2: Build the brand from the template

1. Read assets/brand-template.json — this is your base. Read references/brand-anatomy.md so you know which leaves are safe to change.
2. Copy the template and override ONLY leaf values:
   • sfdc_cms:title → the unique brand name.
   • colorScheme.root / contrast → per light or dark (e.g. light: #ffffff / #000000; dark: a dark bg / #ffffff).
   • colorScheme.primaryAccent → the brand color.
   • colorScheme.primaryAccentContrast → black or white, whichever is legible on the accent.
   • colorScheme.neutral → a mid gray that reads on root.
   • baseFontFamily (and, to match, the typography.heading.*.fontFamily entries) → a reference to a catalog key whose font actually renders in the preview (see the anatomy doc's font list).
   • Optional personality: borderRadius.round.value, borderWeight.thin.value, baseFontSize.value, fontWeight.normal.
3. Do NOT: add *Derived color keys, drop or rename any section/key, replace a {!$brand....} reference with a literal, or use a font name outside the renderable catalog. The structure must stay identical to the template.
4. Sanity-check contrast: contrast on root, and primaryAccentContrast on primaryAccent, must be legible. Prefer black/white for the contrast colors.

Step 3: Confirm the design (or, if headless, state it and proceed)

Assemble a compact summary of the concrete choices — name, the four or five hex colors (with a note on light/dark), the font, and any corner/size/weight tweaks. Then branch on whether a user can actually answer:

• Interactive run (a user can reply): show the summary and ask the user to confirm or adjust. Iterate here rather than after the file is on disk.
• Single-turn / headless / CLI / CI run (no user to confirm): do not pause for a confirmation that cannot arrive. State the choices you inferred and proceed straight to Step 4, writing the file in the same run.

When you can't tell which mode you're in, prefer stating your choices and proceeding over stalling — a written brand the user can adjust beats a hang.

Step 4: Write the brand file

Follow references/disk-contract.md:

1. Derive <slug> from the confirmed title using the exact slug rule in that doc.
2. Ensure <workspaceRoot>/.digitalExperience/brands/ exists.
3. If <slug>.brand.json already exists and this is a NEW brand, append the lowest free numeric suffix (_2, _3, …).
4. Write the brand object (unwrapped body, 2-space pretty-printed) to <workspaceRoot>/.digitalExperience/brands/<slug>.brand.json.
5. Do NOT write the .css or activeBrand.json — the toolkit generates those on Save.

Step 5: Validate the file

Run the verification checklist in references/disk-contract.md (valid JSON; unwrapped body; present + unique sfdc_cms:title; slug matches title; no hand-authored *Derived keys; fonts renderable).

After completion (optional): Open the Brand Toolkit to preview and edit

The numbered workflow above is complete once Step 5 passes — the brand file is the deliverable and stands on its own. This section is a separate, optional action, not a workflow step, and only applies inside VS Code. Opening the Brand Toolkit is just a convenience for previewing/editing. Skip it entirely (the brand is already done — just tell the user where the file was written) when any of these hold:

• The user isn't working in VS Code, or asked for the brand file only / "just create it" / "don't open anything" / a headless, scripted, or CI context.
• There's no .digitalExperience project / VS Code workspace around the file (e.g. you wrote to a standalone folder outside a Salesforce DX project).
• You can't tell you're in an interactive VS Code session (e.g. a plain CLI or agent run with no desktop) — don't fire the launcher speculatively; a vscode:// deep link can otherwise cold-start or error out. When unsure, ask the user whether to open the Brand Toolkit rather than assuming.

Only when the user is in VS Code and wants to preview/edit, open the Brand Toolkit (Theme Preview) panel by running the terminal command that matches the user's operating system. All three open the SAME deep link — only the OS launcher differs; run exactly one (the one for the current OS):

• macOS: open "vscode://salesforce.salesforcedx-vscode-ui-preview/open-brand-manager"
• Linux: xdg-open "vscode://salesforce.salesforcedx-vscode-ui-preview/open-brand-manager"
• Windows (PowerShell): Start-Process "vscode://salesforce.salesforcedx-vscode-ui-preview/open-brand-manager"

VS Code routes the link to the Live Preview (ui-preview) extension, which opens the Brand Toolkit panel. Then tell the user:

The Brand Toolkit is open in VS Code. Your new brand "" is in the Local tab — select it to preview and fine-tune it; the toolkit computes the hover colors and compiles the CSS, and Save persists your tweaks.

If the panel was already open, the new brand may need a refresh in the Local tab to appear. If nothing opens, the deep link requires the Live Preview extension (salesforce.salesforcedx-vscode-ui-preview) to be installed and active — fall back to telling the user to run SFDX: Open Theme Preview from the Command Palette.

Guardrails

• Clone the template; don't write a brand from scratch. A hand-built brand almost always drops a key the editors/compiler/preview expect, and the failure is silent (wrong-looking preview, no error).
• Edit literals, keep references. Changing a colorScheme color re-themes every button/accent that references it — that's the point. Replacing a reference with a literal breaks that link.
• Never author derived colors. primaryAccentDerived / primaryAccentContrastDerived are computed by the toolkit on load. Omit them.
• Only use fonts that render in the preview (system fonts + "Salesforce Sans"). Any other name silently falls back, so the preview misleads.
• sfdc_cms:title must be unique. Duplicate titles collapse into one entry in the toolkit's local list.
• One file only. Write <slug>.brand.json; let the toolkit produce the .css and activeBrand.json.
• The brand file is the deliverable; opening the toolkit is optional. Steps 1–5 fully complete the task. Only run the Brand Toolkit launcher (see "After completion" above) inside VS Code when the user wants to preview/edit — never fire a vscode:// deep link in a headless, CLI, CI, or non-project context. When in doubt, skip it and tell the user where the file is.