Cross Platform Budget Rebalance

Cross-Platform — Budget Rebalance

When to use

• "Onde devo colocar mais budget?"
• "Qual plataforma tá com melhor CPA agora?"
• "Realoca $10k entre as 3 plataformas"

Inputs

• --account — account ref
• --budget — total budget to allocate (required)
• --lookback — days (default 30)

Logic

1. Fetch aggregated spend + conversions per platform over lookback days
2. Compute CPA per platform = spend / conversions
3. Efficiency = minCPA / platformCPA (best platform = 100%, worse = lower)
4. Recommended allocation = (platformEfficiency / sumEfficiency) × totalBudget
5. Delta = recommended - currentShare (where currentShare is today's spend distribution over the same budget)

Output

• Summary cards: total budget, best CPA, lookback window
• Table per platform: spend, conv, CPA, efficiency %, current share, recommended, Δ
• Green/red deltas (green = give more, red = take away)

Invocation

adskills cross rebalance --account acme --budget 10000 --lookback 30

Guardrails

• Read-only — never mutates budgets on any platform
• Platforms with zero conversions are excluded from efficiency scoring (treated as 0%)
• Requires at least one platform with conversions; aborts gracefully otherwise
• Assumes conversion value parity across platforms — if conversion quality differs (e.g., MQL vs SQL), weight manually before applying