Google Ads

Google Ads — Root Skill

Sub-skills:

• performance-auditor/ — period-over-period account audit (impr, clicks, CTR, CPC, conv, CPA, ROAS)
• keyword-analyzer/ — quality score, impression share, CPC trends
• search-terms/ — extract + classify search terms by intent
• negative-keywords/ — mine negatives from zero-conversion search terms + optional bulk apply

Prerequisites

1. npx adskills init → pick "Google Ads" → OAuth (refresh token)
2. .env populated with GOOGLE_CLIENT_ID, GOOGLE_CLIENT_SECRET, GOOGLE_DEVELOPER_TOKEN
3. config/accounts.json has customerId and (for MCC accounts) loginCustomerId

Account format

• customerId: 10-digit Google Ads customer ID. Dashes optional — the client strips them.
• loginCustomerId: set when the token was authorized via an MCC (agency manager) account

Destructive action policy

The following require explicit confirmation:

• Adding negative keywords (--apply flag on negatives command)
• Pausing / removing keywords or campaigns (Phase 4+)

Default behavior = read-only reports.

Metric conventions

• Spend: cost_micros / 1_000_000
• CPC: average_cpc / 1_000_000
• CTR: reported as 0–1 by API, converted to % for display
• Impression share: 0–1 by API, displayed as %