Google Ads Negative Keywords

Google Ads — Negative Keywords

When to use

• "Acha termos que estão queimando budget"
• "Mine negatives from the last 30 days"
• "Onde estou gastando sem converter?"

Inputs

• --account — account ref
• --campaign — optional scope
• --lookback — days (default 30)
• --min-impressions — default 50
• --max-ctr — max CTR % (default 1.0)
• --min-spend — default 5
• --apply — opt-in bulk apply
• --ad-group <resource> — required with --apply (e.g., customers/1234/adGroups/56789)

Filter logic

A search term becomes a candidate if all hold:

• impressions >= min-impressions
• ctr <= max-ctr
• cost >= min-spend
• conversions == 0

Output

• Summary cards: candidate count, wasted spend, filters applied
• Table: term, campaign, impr, clicks, CTR, cost
• If --apply: confirmation prompt → bulk create EXACT-match negatives in target ad group

Invocation

# Report only
adskills google negatives --account acme --lookback 30

# Apply as EXACT negatives to specific ad group
adskills google negatives --account acme \
  --apply --ad-group customers/1234567890/adGroups/9876543210

Guardrails

• --apply always prompts for "yes" — no auto-mutation
• EXACT match type only (safer than PHRASE/BROAD for first pass)
• Bulk apply target is one ad group per invocation — safer audit trail