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Google Ads Performance Auditor

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

foxgeeek 40e6744 982 B Updated
Web & Frontend

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Google Ads — Performance Auditor

When to use

  • "Faz auditoria dos últimos 30 dias vs 30 dias anteriores"
  • "Como tá a performance do Google Ads da acme?"
  • "Month-over-month audit"

Inputs

  • --account — account ref (required)
  • --lookback — days (default 30)

Output

  • Table: metric, current, previous, Δ%
  • Metrics: impressions, clicks, CTR, spend, CPC, conversions, CPA
  • Colored deltas (green ↑ / red ↓)

Invocation

adskills google audit --account acme --lookback 30

Guardrails

  • Read-only
  • Uses account-level aggregate by default — campaign-level breakdown = Phase 4+

foxgeeek/adskills/tree/main/.claude/skills/google-ads/performance-auditor commit 40e6744c3e

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Frequently asked questions

npx skillmds@latest add foxgeeek/google-ads-performance-auditor