Google Ads Search Terms

Google Ads — Search Terms

When to use

• "Quais search terms estão vindo na conta?"
• "Classifica os search terms por intenção"
• "Find commercial intent search terms I should add as keywords"

Inputs

• --account — account ref
• --campaign — optional campaign scope
• --lookback — days (default 30)

Classification

• Commercial — PT/EN purchase-intent words (comprar, preço, contratar, buy, price, hire, ...)
• Informational — PT/EN how/what/guide words (como, tutorial, how to, guide, ...)
• Navigational — login/entrar/site
• Unknown — everything else (review manually)

Output

• 5 summary cards (one per intent)
• 4 tables (50 rows each) sorted by clicks
• Columns: term, campaign, clicks, impr, CTR, cost, conv

Invocation

adskills google search-terms --account acme --lookback 30

Guardrails

• Read-only
• Intent classifier is naive keyword-hint matching — always sanity-check before acting on "unknown" bucket