Linkedin Ads Bid Optimizer

LinkedIn Ads — Bid Optimizer

When to use

• "Ajusta lances pra cima nas campanhas que tão convertendo"
• "Which LinkedIn campaigns should I raise bids on?"
• "Diminui o bid dos que estão com CPC alto demais"

Logic

For each campaign over lookback days:

• Suggest raise if ctr ≥ min-ctr AND conversions > 0
• Suggest lower if actual_cpc > current_bid × max-cpc-raise-ratio
• Otherwise hold

Adjustment amount = ±adjust% of current unitCost.

Inputs

• --account — account ref
• --lookback — days (default 14)
• --min-ctr — CTR % threshold (default 0.4)
• --max-cpc-raise-ratio — CPC/bid threshold (default 0.9)
• --adjust — adjustment % (default 15)
• --apply — opt-in to execute (prompts for confirmation)

Invocation

# Report only
adskills linkedin bids --account acme

# Apply suggestions
adskills linkedin bids --account acme --apply --adjust 15

Guardrails

• --apply always prompts for "yes"
• Per-campaign failures do not abort the run
• Reports HTML + markdown with every suggestion including "hold"