Linkedin Ads Creative Strategist

LinkedIn Ads — Creative Strategist

When to use

• "Qual formato tá performando melhor no LinkedIn?"
• "Double down ou pausa formato X?"
• "What creative format should I test next?"

Inputs

• --account — account ref
• --campaign — required campaign ID
• --lookback — days (default 30)

Logic

1. Fetch creative-level insights pivoted by CREATIVE
2. Aggregate by creative format
3. Compute per-format: creatives count, impressions, clicks, CTR, spend, leads, CPL
4. Sort by clicks (volume indicator)
5. Suggest:
   • Double down on best format if CTR > 1% AND leads > 0
   • Pause worst format if spend > $100 AND leads = 0
   • Test second format if only one format in flight

Output

• Format-level table with all metrics
• Suggestions block (bullet list)
• HTML + markdown report

Invocation

adskills linkedin creatives --account acme --campaign 1234567890 --lookback 30

Guardrails

• Read-only
• Does not count formats with zero impressions (noise filter)
• Suggestions are heuristic — always validate with domain knowledge of the offer