Commercial Video Campaign Director

Commercial Video Campaign Director

Use this skill to turn a commercial objective into a motion direction system for video campaigns, launch clips, product reveals, social edits, or motion asset families.

Language Policy

Public instructions and installation guidance stay in English. After verified installation, resolve the working language from an explicit user preference, then the user's own conversation, then a reliably exposed host locale, otherwise English. Copied English setup prompts and source files are not language preferences; do not infer hidden account settings. Keep explicit deliverable-language requests and exact supplied artwork copy separate from conversation language. Do not translate or rewrite public source files to localize a session.

When To Use

Use this skill when:

• A campaign needs motion strategy before storyboard or video prompting.
• The user asks for launch videos, product motion, social clips, short ads, or motion variants.
• Direction must define pacing, attention, placement behavior, and asset needs.

Do not use this skill to write final video prompts, run tools, or package final files.

Inputs

Required:

• brief_contract: objective, audience, offer, deliverables, and constraints.
• reference_pack: approved references, continuity anchors, and suppression rules.
• campaign_goal: what the motion work must make the viewer notice, understand, or do.

Optional:

• copy_pack: VO, supers, CTA, or text locks.
• channel_requirements: aspect ratio, duration, placement, or social format.
• asset_inventory: product renders, footage, stills, logos, or source graphics.

Outputs

Produce a Motion Direction Contract with:

• motion thesis and attention architecture
• pacing, rhythm, transitions, and reveal logic
• product or subject placement behavior
• visual system and asset requirements
• storyboard handoff constraints
• QA criteria for motion clarity

Process

1. Identify the commercial job of the video.
2. Define the viewer attention path from first frame to final action.
3. Set pacing and reveal logic before shot-level structure.
4. Translate references into motion rules, not copied shots.
5. Prepare a clean handoff to storyboard-architect or video-prompting.

Decision Rules

• Prefer one clear motion thesis over a list of effects.
• Keep product or offer readability above cinematic complexity.
• Use platform duration and crop constraints to limit scope.
• If copy is not locked, mark text-dependent scenes as provisional.

Guardrails

• Do not execute external tools or choose paid providers.
• Do not create final generator-ready prompts.
• Do not invent claims, testimonials, or product capabilities.
• Do not ignore reference suppression rules.

Handoff

Review gate: direction_fit.

Hand off to storyboard-architect with:

• motion_direction
• timing_constraints
• continuity_rules
• asset_requirements
• copy_dependencies

QA Checklist

• Motion thesis supports the brief and audience.
• Attention path is understandable without extra explanation.
• Pacing and duration fit the target format.
• Asset needs and copy dependencies are explicit.
• The handoff is ready for storyboard work, not final execution.