Brand Constitution

Use to create or harden a brand system across strategy, voice, visual identity, motion, product surfaces, content, and quality rules.

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File contents

Brand Constitution

Use this skill when a brand needs coherence across many agents, repos, products, sites, decks, and launches.

Constitution Sections

  • Promise: what the brand helps people believe or do.
  • Audience: who it is for and who it should not chase.
  • Voice: sentence shape, confidence level, forbidden language, proof style.
  • Visual identity: color, type, layout, imagery, density, iconography.
  • Motion identity: timing, motifs, reduced-motion policy, product vs marketing behavior.
  • Product behavior: how interfaces feel, respond, explain, and recover.
  • Content system: recurring formats, calls to action, proof assets, examples.
  • Guardrails: what would make the brand feel generic, false, or off-world.

Output

Return a compact constitution with concrete do/don't rules and implementation notes.

frankxai/starlight-design-intelligence/tree/main/skills/brand-constitution commit f6daf474f7

Frequently asked questions

npx skillmds@latest add frankxai/brand-constitution