Logo System
A final logo is an optically corrected vector system with provenance and small-size proof. Generated images and 3D renders may explore or apply a mark; they are not the master identity.
Prerequisites
Read the selected identity brief, naming decision, audience/category evidence, anti-references, typography rights, and production surfaces. Stop if the canonical name, owner, or selected direction is unknown.
Workflow
- Inventory before drawing. Find every existing source mark, export, sketch, generated image, favicon, social avatar, app icon, and lockup. Record path, Git history/source, dimensions, vector/raster state, approval, and use.
- Define the job. State what the mark must signal, where it must work, what category codes it should avoid, and the one memory it may own.
- Similarity screen. Research direct competitors and adjacent marks. Record sources and obvious collision risks. This is a design screen—not legal trademark clearance.
- Sketch families. Explore wordmark, monogram/symbol, combination, and responsive possibilities in black and white before effects. Build geometry/vector paths; do not trace third-party marks or ship text-to-image output.
- Select with proof. Compare at least three materially distinct candidates against meaning, distinctiveness, legibility, small-size survival, one-color use, motion potential, production feasibility, and collision risk.
- Refine optically. Correct spacing, stroke behavior, counters, joins, negative space, baseline, curves, overshoots, and symbol/wordmark balance. Geometry is a starting point, not the verdict.
- Build the lockup family. Required unless a documented surface exception applies:
- primary and secondary lockups;
- horizontal and stacked;
- symbol-only and wordmark-only;
- monochrome, reverse, and constrained-color versions;
- small-size/responsive variant;
- favicon, app icon, social avatar, and OG-safe placement.
- Define rules. Clear space, minimum digital/print sizes, background control, color modes, co-branding, alignment, placement, safe-area, and explicit misuse examples.
- Validate exports. Inspect SVG source and rasterize actual 16, 32, 64, 128, and 512 pixel outputs. Test one-color, grayscale, light/dark, transparent, high/low contrast, square/circle masks, and print-size proof.
- Package provenance. Record creator/tool, source files, selected direction, font source/license, external references, hashes, approval, and export script/version.
Source And Export Contract
Keep an editable master and reproducible exports:
identity/logo/
source/
mark-master.svg
wordmark-master.svg
lockup-primary.svg
exports/
svg/
png/16 32 64 128 512 1024/
social/
app/
print/
specimens/
small-size.png
monochrome.png
background-matrix.png
misuse.png
LOGO-SYSTEM.md
PROVENANCE.json
SVG masters must have an explicit viewBox, no broken/external asset reference, no embedded secrets/metadata, and predictable color behavior. Preserve live-type source for editing only when the exact font rights are recorded; production wordmark exports should not depend on the end user's font installation.
Automatic Failure
- final master exists only as raster or generated image;
- copied/traced symbol, stock icon, emoji, or unlicensed glyph;
- no black-and-white proof;
- mark fails at 16px/32px or becomes a different shape when simplified;
- no clear-space/minimum-size rules;
- wordmark font provenance or rights are missing;
- effects, chrome, glow, glass, texture, or 3D are required for recognition;
- no named decision owner, independent verifier, or rollback/source history.
Output
Return the selected concept, comparison evidence, editable vectors, complete lockup/export matrix, usage rules, small-size/background specimens, provenance, similarity/legal limitations, verifier verdict, and decision-owner approval state.
1---2name: logo-system3description: Use when creating, refining, validating, exporting, or governing an original logo, wordmark, symbol, lockup family, favicon, or app/social identity system.4---56# Logo System78A final logo is an optically corrected vector system with provenance and small-size proof. Generated images and 3D renders may explore or apply a mark; they are not the master identity.910## Prerequisites1112Read the selected identity brief, naming decision, audience/category evidence, anti-references, typography rights, and production surfaces. Stop if the canonical name, owner, or selected direction is unknown.1314## Workflow15161. **Inventory before drawing.** Find every existing source mark, export, sketch, generated image, favicon, social avatar, app icon, and lockup. Record path, Git history/source, dimensions, vector/raster state, approval, and use.172. **Define the job.** State what the mark must signal, where it must work, what category codes it should avoid, and the one memory it may own.183. **Similarity screen.** Research direct competitors and adjacent marks. Record sources and obvious collision risks. This is a design screen—not legal trademark clearance.194. **Sketch families.** Explore wordmark, monogram/symbol, combination, and responsive possibilities in black and white before effects. Build geometry/vector paths; do not trace third-party marks or ship text-to-image output.205. **Select with proof.** Compare at least three materially distinct candidates against meaning, distinctiveness, legibility, small-size survival, one-color use, motion potential, production feasibility, and collision risk.216. **Refine optically.** Correct spacing, stroke behavior, counters, joins, negative space, baseline, curves, overshoots, and symbol/wordmark balance. Geometry is a starting point, not the verdict.227. **Build the lockup family.** Required unless a documented surface exception applies:23 - primary and secondary lockups;24 - horizontal and stacked;25 - symbol-only and wordmark-only;26 - monochrome, reverse, and constrained-color versions;27 - small-size/responsive variant;28 - favicon, app icon, social avatar, and OG-safe placement.298. **Define rules.** Clear space, minimum digital/print sizes, background control, color modes, co-branding, alignment, placement, safe-area, and explicit misuse examples.309. **Validate exports.** Inspect SVG source and rasterize actual 16, 32, 64, 128, and 512 pixel outputs. Test one-color, grayscale, light/dark, transparent, high/low contrast, square/circle masks, and print-size proof.3110. **Package provenance.** Record creator/tool, source files, selected direction, font source/license, external references, hashes, approval, and export script/version.3233## Source And Export Contract3435Keep an editable master and reproducible exports:3637```text38identity/logo/39 source/40 mark-master.svg41 wordmark-master.svg42 lockup-primary.svg43 exports/44 svg/45 png/16 32 64 128 512 1024/46 social/47 app/48 print/49 specimens/50 small-size.png51 monochrome.png52 background-matrix.png53 misuse.png54 LOGO-SYSTEM.md55 PROVENANCE.json56```5758SVG masters must have an explicit `viewBox`, no broken/external asset reference, no embedded secrets/metadata, and predictable color behavior. Preserve live-type source for editing only when the exact font rights are recorded; production wordmark exports should not depend on the end user's font installation.5960## Automatic Failure6162- final master exists only as raster or generated image;63- copied/traced symbol, stock icon, emoji, or unlicensed glyph;64- no black-and-white proof;65- mark fails at 16px/32px or becomes a different shape when simplified;66- no clear-space/minimum-size rules;67- wordmark font provenance or rights are missing;68- effects, chrome, glow, glass, texture, or 3D are required for recognition;69- no named decision owner, independent verifier, or rollback/source history.7071## Output7273Return the selected concept, comparison evidence, editable vectors, complete lockup/export matrix, usage rules, small-size/background specimens, provenance, similarity/legal limitations, verifier verdict, and decision-owner approval state.
frankxai