Marketing Brand

Brand Voice & Positioning Audit

Audit brand messaging for positioning clarity, differentiation, value framing and tone. Produces a 0-100 score, an A-F grade, and prioritized recommendations.

Prerequisites

pip install -r requirements.txt

(Or, if the repo is installed as a package: pip install -e .)

Procedure

1. Run the audit on the brand copy (tagline, homepage, about page):

   python -m marketing_kit.cli brand --file about.txt --format json
   

2. Read the output. details shows audience_signals, differentiation_signals, positioning_signals, value_signals, buzzword_count, you_count and we_count.

3. Summarize for the user, ranked highest-severity first:

   • Is the audience named?
   • Is there a clear differentiator versus the alternative?
   • Is there a positioning statement (audience + outcome + proof)?
   • Is the tone audience-centric or company-centric?
   • Are buzzwords standing in for proof?

4. Offer to rewrite:

   • Draft a positioning line: "We help [audience] [outcome] by [differentiator]."
   • Replace buzzwords with concrete, verifiable claims.
   • Re-center copy on the reader ("you").

5. Re-run the audit after changes to confirm the score improved.

Notes

• The engine scores the text you give it. Feed it your real homepage and about copy, not just a tagline, for a useful reading.
• Pair with marketing-copy to polish the wording once the positioning is set.