Marketing Content

Content Marketing Audit

Audit a blog post or article for depth, structure, focus, call-to-action and freshness. Produces a 0-100 score, an A-F grade, and prioritized recommendations.

Prerequisites

pip install -r requirements.txt

(Or, if the repo is installed as a package: pip install -e .)

Procedure

1. Run the audit on the article:

   python -m marketing_kit.cli content --file article.md --format json
   

   The first line is treated as the title; headings are markdown # lines.

2. Read the output. score is the content score; details shows word_count, title_length, heading_count, bullet_count, cta_signals, freshness_signals and top_keywords.

3. Summarize for the user, ranked highest-severity first:

   • Depth: is it long enough for the topic (800+ words)?
   • Structure: headings and bullets for scannability.
   • Marketing: a clear CTA, freshness signals, related next steps.

4. Offer to apply fixes:

   • Expand thin sections with examples and data.
   • Add H2 sections and a closing CTA.
   • Add the year or "updated" date.

5. Re-run the audit after changes to confirm the score improved.

Notes

• The engine scores marketing effectiveness, not SEO. For ranking-oriented checks pair this with the claude-seo-kit seo-content skill.
• Top keywords shown in details help you spot whether the post stays on one topic.