Marketing Copy

Copywriting Audit

Audit copy for persuasion and clarity. Produces a 0-100 score, an A-F grade, and prioritized recommendations you can hand straight to the user.

Prerequisites

pip install -r requirements.txt

(Or, if the repo is installed as a package: pip install -e .)

Procedure

1. Run the audit on the user's copy:

   python -m marketing_kit.cli copy "<copy text>" --format json
   

   For long copy, write it to a file and pass --file copy.txt.

2. Read the output. score is the copy score; findings are the issues; details shows word count, sentence length, benefit/CTA signals.

3. Summarize for the user, ranked highest-severity first:

   • What works (strong benefit framing, clear CTA, reader address).
   • What is weak (thin copy, no benefit, missing CTA, vague claims).
   • The concrete rewrite for each item.

4. Offer to rewrite. Apply the highest-impact fixes directly:

   • Add a specific benefit and a number.
   • Address the reader with "you".
   • Add one clear call to action.

5. Re-run the audit after rewriting to confirm the score improved.

Notes

• If the copy is under 50 words, the engine flags it as thin — that is expected and the fix is expansion, not polish.
• For conversion elements (AIDA, objections, proof, scarcity) use the marketing-cro skill. For emails use marketing-email. For social posts use marketing-social.