Marketing Email

Email Marketing Audit

Audit an email for subject line, preview, personalization, CTA, deliverability and spam-risk. Produces a 0-100 score, an A-F grade, and prioritized recommendations.

Prerequisites

pip install -r requirements.txt

(Or, if the repo is installed as a package: pip install -e .)

Procedure

1. Format the email with a Subject: line on its own line, then the body:

   Subject: Save 30% on your next order today
   
   Hi there, your exclusive discount is waiting. Claim it now.
   Unsubscribe anytime.
   

2. Run the audit:

   python -m marketing_kit.cli email --file email.txt --format json
   

3. Read the output. details shows subject, subject_length, subject_power_words, cta_signals, has_unsubscribe, body_personalization, spam_word_hits, and all_caps_ratio.

4. Summarize for the user, ranked highest-severity first:

   • Subject length and hook strength (30-50 characters is ideal).
   • Whether the body has one clear CTA.
   • Whether an unsubscribe link is present (legally required).
   • Spam-trigger words or ALL CAPS that hurt deliverability.

5. Offer to rewrite:

   • Tighten the subject line to a specific, personal hook.
   • Add one primary CTA and remove spam-trigger phrasing.

6. Re-run the audit after changes to confirm the score improved.

Notes

• A missing unsubscribe link is flagged as a legal/compliance warning (CAN-SPAM and GDPR).
• For the CTA wording itself, pair with marketing-copy.