Marketing Social

Social Media Post Audit

Audit a social post for hook, length, hashtags, CTA and engagement. Produces a 0-100 score, an A-F grade, and prioritized recommendations.

Prerequisites

pip install -r requirements.txt

(Or, if the repo is installed as a package: pip install -e .)

Procedure

1. Run the audit on the post, naming the platform:

   python -m marketing_kit.cli social "<post text>" --platform x --format json
   

   Supported platforms: x (280), linkedin (3000), instagram (2200), tiktok (2200), facebook (63206), threads (500), mastodon (500).

2. Read the output. score is the post score; details shows length, character_limit, has_hook, hashtag_count, has_cta, emoji_count, engagement_question and has_link.

3. Summarize for the user, ranked highest-severity first:

   • Hook: does the first 150 characters grab attention?
   • Length: does it fit the platform limit?
   • Engagement: is there a CTA or question?
   • Hashtags: are they restrained and relevant?

4. Offer to rewrite:

   • Open with a question, number, or bold claim.
   • Trim to the platform limit and end with a light CTA.

5. Re-run the audit after changes to confirm the score improved.

Notes

• The engine scores text only. Pair with marketing-copy for wording polish or marketing-content for longer LinkedIn articles.