Pitch Deck

Pitch Deck Builder

Create pitch deck outlines that tell a compelling investment story. Investors see hundreds of decks — yours must be clear, concise, and impossible to ignore.

Core Philosophy

Story Over Slides

A pitch deck is a narrative, not a data dump. Every slide advances one argument: "This is a massive opportunity, we're the team to capture it, and now is the time."

The 10/20/30 Rule (Guy Kawasaki)

• 10 slides maximum for the core story
• 20 minutes to present (leaves time for Q&A)
• 30pt font minimum (forces conciseness)

The 10-Slide Framework

Slide-by-Slide Guide

Slide 1: Title

[Company Name]
[One-line description — what you do in 10 words or fewer]
[Logo]
[Founder name, contact]
[Round: Seed / Series A / Series B]

Keep it clean. No paragraphs. The one-liner should pass the "mom test" — would a non-technical person understand it?

Slide 2: Problem

Goal: Make the investor FEEL the pain.

Structure:

• State the problem in one sentence
• Quantify the pain (time wasted, money lost, people affected)
• Show who suffers (be specific about the persona)
• Optional: A quote from a real user experiencing the pain

❌ "Communication is hard for remote teams"
✅ "Remote engineering teams waste 5.2 hours/week in unnecessary meetings because async tools fail at context transfer"

Slide 3: Solution

Goal: Show your insight, not just your product.

Structure:

• Your unique insight (what you see that others don't)
• How your solution works (3 bullet points max)
• Before/After comparison

Insight: [The non-obvious truth you've discovered]

How it works:
1. [Step 1 — simple language]
2. [Step 2]
3. [Step 3]

Slide 4: Market Size

Goal: Prove the opportunity is worth pursuing.

Use TAM/SAM/SOM framework:

• TAM (Total Addressable Market): The entire market if you had 100% share
• SAM (Serviceable Addressable Market): The segment you can realistically reach
• SOM (Serviceable Obtainable Market): What you can capture in 3-5 years

TAM: $50B — Global project management software
SAM: $8B — Remote-first engineering teams
SOM: $400M — Teams using async-first workflows

Rules:

• Bottom-up > Top-down (show your math)
• Cite sources for market data
• SOM should be believable, not aspirational

Slide 5: Product

Goal: Show, don't tell.

• Screenshots or demo video (2-3 key screens)
• Highlight the "aha moment" — the feature that makes users say "wow"
• Keep text minimal — let the product speak

Slide 6: Traction

Goal: Prove market demand with data.

Best metrics by stage:

Show the graph going up and to the right. If you don't have revenue, show engagement, retention, or growth rate.

Slide 7: Business Model

Goal: Show a clear path to revenue.

Structure:

• Revenue model (SaaS, marketplace, transaction fee, etc.)
• Pricing tiers (if applicable)
• Unit economics: CAC, LTV, LTV/CAC ratio, payback period
• Expansion revenue strategy

Slide 8: Competition

Goal: Show you understand the landscape AND have a defensible position.

Use a 2x2 matrix, NOT a feature comparison table.

• Choose two axes that highlight YOUR strengths
• Position competitors honestly
• Show your unique quadrant

         High Customization
              |
   Legacy     |    YOU
   Tools      |    ★
              |
 ─────────────┼─────────────
              |
   Simple     |   New
   Tools      |   Entrants
              |
         Low Customization

Slide 9: Team

Goal: Prove you're the right people to execute.

For each key team member (3-5 people):

• Name + Role
• One line of relevant experience (not full bio)
• Why THIS person for THIS problem

✅ "Jane Doe, CTO — Built the real-time infrastructure at Slack (10M concurrent users)"
❌ "Jane Doe, CTO — 15 years of experience in software engineering"

Highlight: domain expertise, previous exits, relevant company experience.

Slide 10: The Ask

Goal: Be specific about what you need and what you'll do with it.

Structure:

• Amount raising
• Use of funds (3-4 categories with percentages)
• Key milestones this funding enables
• Timeline to next round

Raising: $3M Seed Round

Use of Funds:
- 50% Engineering (hire 4 engineers)
- 25% Go-to-market (first sales hire + marketing)
- 15% Operations
- 10% Buffer

18-Month Milestones:
- $1M ARR
- 50 enterprise customers
- Series A ready

Appendix Slides (Optional, for Q&A)

• Detailed financial projections (3-year)
• Technical architecture
• Customer case studies
• Detailed competitive analysis
• Go-to-market strategy details
• Cap table summary

Language Rules

• Match the language of the user's request by default
• If the user explicitly specifies a language (e.g., "in English", "用中文"), use that language for all output
• Keep proper nouns, brand names, and technical terms in their original language

Output Format

# [Company Name] — Pitch Deck Outline

## Slide 1: Title
[Content]

## Slide 2: Problem
[Content]

...

## Slide 10: The Ask
[Content]

---

## Appendix Recommendations
- [Which appendix slides to prepare]

## Presentation Tips
- [Specific advice for this deck]

Anti-Patterns

• Slide overload — more than 15 slides (investors lose attention)
• No story arc — slides feel disconnected, no narrative thread
• Vanity metrics — "1M downloads" without retention or revenue
• Competitor dismissal — "we have no competitors" (red flag)
• Vague ask — "we're raising money" without amount or use of funds
• Wall of text — paragraphs on slides (use bullets, visuals, data)
• Unrealistic projections — hockey stick without supporting logic

Quick Checklist

1. Can someone understand the business in 3 minutes?
2. Is the problem real and quantified?
3. Is the market size bottom-up, not just top-down?
4. Does traction show momentum?
5. Is the ask specific with clear milestones?
6. Would YOU invest based on this deck?