frumu-ai Competitive Intelligence
Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web search) │
│ ✓ Competitor product deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in last 90 days │
│ ✓ Your company releases: what you've shipped to counter │
│ ✓ Differentiation matrix: where you win vs. where they win │
│ ✓ Sales talk tracks: how to position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs for each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share or host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + CRM: Win/loss data, competitor mentions in closed deals │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, field reports from colleagues │
│ + Transcripts: Competitor mentions in customer calls │
└─────────────────────────────────────────────────────────────────┘
Getting Started
When you run this skill, I'll ask for context:
Required:
- What company do you work for? (or I'll detect from your email)
- Who are your main competitors? (1-5 names)
Optional:
- Which competitor do you want to focus on first?
- Any specific deals where you're competing against them?
- Pain points you've heard from customers about competitors?
If I already have your seller context from a previous session, I'll confirm and skip the questions.
Connectors (Optional)
| Connector | What It Adds |
|---|---|
| CRM | Win/loss history against each competitor, deal-level competitor tracking |
| Docs | Existing battlecards, product comparison docs, competitive playbooks |
| Chat | Internal chat intel (e.g. Slack) — what your team is hearing from the field |
| Transcripts | Competitor mentions in customer calls, objections raised |
No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.
Output: Interactive HTML Battlecard
The skill generates a self-contained HTML file with:
1. Comparison Matrix (Landing View)
Overview comparing you vs. all competitors at a glance:
- Feature comparison grid
- Pricing comparison
- Market positioning
- Win rate indicators (if CRM connected)
2. Competitor Tabs (Click to Expand)
Each competitor gets a clickable card that expands to show:
- Company profile (size, funding, target market)
- What they sell and how they position
- Recent releases (last 90 days)
- Where they win vs. where you win
- Pricing intelligence
- Talk tracks for different scenarios
- Objection handling
- Landmine questions
3. Your Company Card
- Your releases (last 90 days)
- Your key differentiators
- Proof points and customer quotes