Social Content

Social Content

Turn strategy into scheduled social execution.

Required Inputs

• Campaign slug
• Priority channels
• Goal (awareness, traffic, leads, community)
• Brand account type (personal, company, or both)

Workflow

1. Read scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
2. Define content pillars and channel mix.
3. If web browsing is available, verify current platform patterns and cite sources.
4. If web browsing is unavailable, create fallback assumptions.
5. Build a 30-day posting calendar with clear cadence.
6. Produce ready-to-post drafts and engagement routines.
7. Add measurement plan and weekly optimization loop.

Output Files

• scripts/marketing/<slug>/14-social-calendar-30d.md
• scripts/marketing/<slug>/15-ready-posts.md
• scripts/marketing/<slug>/16-engagement-playbook.md
• scripts/marketing/<slug>/16-metrics-plan.md
• scripts/marketing/<slug>/14-sources.md
• scripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)

QA Checklist

• Calendar aligns to capacity and goals.
• Posts are channel-native, not copy-pasted clones.
• Hooks, CTA, and format are explicit for each draft.
• Engagement routine is actionable and time-bounded.

Failure Modes

• Over-production: reduce volume and preserve consistency.
• Low channel fit: adapt format to platform norms.
• Weak conversion path: add clear CTA bridge to owned channels.

Next Skill Routing

• Run copywriting for long-form source content.
• Run email-sequence to nurture social-origin leads.
• Run launch-strategy for coordinated release campaigns.