fufankeji Style · 小红书
When to Use
- Generating a 小红书 post, note, or caption
- Adapting existing content to 小红书 format
- NOT for WeChat 公众号 articles or Weibo threads
Voice & Length
- Tone: warm, personal, slightly breathless — like texting a close friend
- Length: 200–500 words preferred; hard cap 1000 words
- Emoji: 1–3 per paragraph, emotionally relevant (not decorative spam)
Title Conventions
Formula: [emoji] + [pain-point / contrast / number]
- ✅ "救命!! 这个工具治好了我的拖延症"
- ✅ "月薪3k和3w的人，手机里的app有什么不同？"
- ❌ "关于AI工具的使用心得分享"（太平，无钩子）
Structure
- Opening (≤30 chars): hook the scroll-stopper — pain, contrast, or surprise
- Body: 2–3 line paragraphs with line breaks; no walls of text
- Closing CTA: "评论区告诉我…" / "双击收藏" / "姐妹们冲！"
- Tags: 3–5 hashtags, e.g.
#AI工具 #效率神器 #打工人必备
Common Mistakes
| Excuse | Reality |
|---|---|
| 直接搬运公众号长文 | 小红书读者3秒决定走留，必须短钩子 |
| 忘记 CTA | 无互动引导，算法不推流 |
| 全文无 emoji | 视觉太硬，像广告，读者划走 |
| 标题写成公告体 | 公告体无流量，需要情绪或好奇心 |