1---2name: seo-plan3description: Use when building a strategic SEO roadmap by business type (SaaS, local, e-commerce, publisher, agency).4---56<objective>7Provides per-business-type SEO playbooks — SaaS (pillar pages, comparison pages, use-case pages, integration pages, help docs, free tools), local (GBP, NAP, location pages, local schema, reviews, local backlinks), e-commerce (category SEO, product/review schema, faceted nav, out-of-stock, internal search), publisher (NewsArticle schema, sitemap-news.xml, author pages, topic hubs, AMP, Google News), and agency (case studies, service pages, team pages, industry expertise pages, thought leadership) — plus a generic 90-day roadmap template (weeks 1-2 audit, 3-4 foundation content, 5-8 cluster content, 9-12 outreach/backlinks/monitoring).8</objective>910# SEO Strategic Planning1112## Business Types1314### SaaS151. Pillar pages for top-of-funnel keywords ("what is X")162. Comparison pages ("X vs Y")173. Use-case pages ("X for [industry]")184. Integration pages (one per major integration)195. Help docs with Article schema206. Free tools for backlinks2122### Local231. GBP optimization (categories, hours, photos, posts)242. NAP consistency across web (citations)253. Location pages (one per service area, ≤ 50)264. Local schema (LocalBusiness, Service, Review)275. Reviews acquisition strategy286. Local backlinks (chamber of commerce, local press)2930### E-commerce311. Category page SEO (intro copy, filters indexable strategy)322. Product schema with AggregateRating333. Review schema344. Faceted navigation rules (canonical, noindex)355. Out-of-stock handling366. Internal search query optimization3738### Publisher391. NewsArticle schema402. sitemap-news.xml413. Author pages with Person schema + sameAs424. Topic hubs (pillar/cluster)435. AMP (optional, depends on traffic source mix)446. Google News inclusion request4546### Agency471. Case studies as pillar content482. Service pages (one per offering)493. Team pages with Person schema504. Industry expertise pages515. Thought leadership (blog)526. Local SEO if regional presence5354## 90-Day Template5556- **Weeks 1-2**: Audit + technical fixes57- **Weeks 3-4**: Foundation content (pillar pages)58- **Weeks 5-8**: Cluster content + internal linking59- **Weeks 9-12**: Outreach, backlinks, monitoring