How do I install the 06 Ugc Egc Brief Global skill?

Run npx skillmds@latest add gabrielmoreira/06-ugc-egc-brief-global in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the 06 Ugc Egc Brief Global skill do?

Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`. It is listed under Marketing & Growth on SkillMD.

Is 06 Ugc Egc Brief Global safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with 06 Ugc Egc Brief Global?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is 06 Ugc Egc Brief Global free to use?

Yes. Installing skills from SkillMD is free. This skill is licensed under MIT.

Who published 06 Ugc Egc Brief Global?

gabrielmoreira (@gabrielmoreira) published this skill. Their other Agent Skills are listed on their SkillMD profile.

06 Ugc Egc Brief Global by gabrielmoreira

Name: 06 Ugc Egc Brief Global
Rating: 4.2 (5 reviews)
Author: gabrielmoreira

UGC / EGC / KOC Brief (Global)

Information gathering

Ask up to 4 questions before creating the brief:

What product / service? Short description, USP, price, target customer.
Which creator type? UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
Content goal? TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
Budget and timeline? Budget per video, video delivery deadline, campaign duration.

Core principles

Distinguishing 3 creator types

Criterion	UGC (User)	EGC (Employee)	KOC (Key Opinion Consumer)
Who films	Real customer	Company employee	Paid / product-trade creator
Trust level	Highest — real user	High — insider voice	Medium — recognized as ad
Cost	Low (product + voucher)	Salary (existing)	$20-$400/video by follower count
Content control	Low	High	Medium — brief but creator owns creativity
Usage rights	Need permission	Default belongs to company	Per contract
Best for	Social proof, MOFU	Behind-the-scenes, employer branding	Reach, awareness, TOFU

Creator selection criteria

UGC — Customers

Criterion	Requirement
Used product	Required — proof needed (order, check-in, past review)
Camera quality	iPhone 11+ or equivalent — clean video, no shake
Speaking style	Natural, no rigid script, has emotion
Appearance	Matches target demographic
Willingness	Agrees to filming + brand channel usage

EGC — Employees

Criterion	Requirement
Department	Priority: sales, tech, customer service — frontline contact
Style	Natural, not "corporate" — like sharing with friend
Equipment	Personal phone (no pro camera needed)
Frequency	2-4 videos/month/person
Motivation	Bonus by view/engagement, PTO, gifts

KOC — Paid creators

Criterion	Acceptable level
Followers	Nano: 1K-10K / Micro: 10K-50K / Mid: 50K-200K
Engagement rate	>3% (nano), >2% (micro), >1.5% (mid)
Niche	Industry-fit (beauty, F&B, lifestyle, tech)
Content style	Natural, not "ad-heavy" — storytelling, review, daily vlog
Audience match	70%+ followers match target demographic
Brand deal history	Check — avoid creators with direct competitor in last 3 months

Detailed brief structure

Part 1 — Overview

# Brief [UGC/EGC/KOC]: [Product/Campaign Name]
Date: [YYYY-MM-DD]
Video deadline: [YYYY-MM-DD]
Creator type: [UGC / EGC / KOC]
Number of videos: [X videos]
Posting platforms: [TikTok / Reels / YouTube Shorts / All]

Part 2 — Product info

Item	Detail
Product / service name	[Name]
1-sentence description	[Short description]
Main USP (1-2 points)	[Differentiation]
Price	[Sale price / Promo price]
Target customer	[Gender, age, pain point]
Product link	[URL or order info]
Required hashtags	[#BrandName, #CampaignName]

Part 3 — Do / Don't

DO — Should do	DON'T — Avoid
Speak naturally, like to a friend	No rigid script reading
Mention product/service clearly	Don't name competitors
Show real result/experience	Don't promise "100%" or "guaranteed" results
Vertical 9:16, good lighting	No horizontal, no dark footage
Mention CTA at end	Don't skip CTA
Clear audio, no noise	Don't film in noisy place
[Add product-specific]	Don't use copyrighted music

Part 4 — 3 video angles (pick 1 or shoot all 3)

Angle	Description	Hook idea	Best for
Angle 1: [e.g., "Real review"]	Re-tell experience — before/after	"I used this for [X] weeks — here's the result"	MOFU
Angle 2: [e.g., "Day in my life"]	Embed product in daily routine	"A day in my life — I can't live without this"	TOFU
Angle 3: [e.g., "Comparison"]	Compare with old method (no competitor name)	"I used to do this — now I switched to this"	MOFU

Part 5 — Video structure

Timestamp	Content	Note
[0-3s]	Hook — spark curiosity, hold attention	Don't introduce yourself
[3-10s]	Context — problem or situation	Connect to audience pain
[10-25s]	Product — show/demo/experience	Mention name, show packaging
[25-35s]	Result — before/after, feeling	Honest, not over-glamorized
[35-45s]	CTA — recommend action	Specific: "DM page for consultation"

(Adjust timestamps for length: 15s, 30s, 45s, 60s — see 04-script-video-global)

Part 6 — Technical filming guide

Item	Requirement
Aspect ratio	9:16 (vertical) — required
Resolution	Minimum 1080p
Lighting	Natural light or ring light — no backlit
Audio	Quiet room, clear speaking. Lavalier mic if available
Length	[15s / 30s / 45s / 60s] — per brief
Number of takes	At least 2 takes — send both for selection
Shots	Close-up product + medium shot person + B-roll

Part 7 — Delivery format

Item	Requirement
File format	.mp4 (no compression, no heavy filter)
Send via	Google Drive / Dropbox / WeTransfer — NOT Messenger/WhatsApp (quality loss)
File name	[CreatorName][Angle][Take1/2]_[YYYYMMDD].mp4
Deadline	[YYYY-MM-DD] before 6 PM
Recipient	[Name + phone / email]
Review	Brand reviews in 48h — feedback (if any) within 24h

Content usage agreement

Short template (for UGC / KOC)

CONTENT USAGE AGREEMENT

Party A (Brand): [Company name]
Party B (Creator): [Creator name]
Date signed: [YYYY-MM-DD]

1. CONTENT: [Number] videos about [product/service], [Xs] duration.
2. USAGE RIGHTS: Party A may use content on:
   - [ ] Brand channels (page, TikTok, IG)
   - [ ] Paid ads (Meta Ads, TikTok Ads)
   - [ ] Website, landing page
   - [ ] Offline channels (event, POS)
3. DURATION: [X months] from delivery date.
4. EDITING: Party A may cut, splice, add text overlay. Cannot change spoken content.
5. PAYMENT: [Amount] — paid within [X days] after acceptable delivery.
6. EXCLUSIVITY: Creator won't film for direct competitor for [X months].

Signature Party A: _______________
Signature Party B: _______________

Legal notes

For UGC (customers): Get permission via written message with screenshot — keep as proof
For KOC: Written contract — both parties sign (electronic or paper)
For EGC: No separate contract — content created during work hours belongs to company (state in employment agreement)
Image rights: Creator agrees to personal image usage — state in contract

Payment structure

Reference price ranges (Global 2025-2026)

Creator tier	Followers	Price/video (USD)	Note
Nano KOC	1K-10K	$20-$80	Often product trade + cash
Micro KOC	10K-50K	$80-$200	Can barter (product) if value matches
Mid KOC	50K-200K	$200-$600	Cash only typically
UGC (customers)	N/A	Product + voucher $10-$30	No cash — value exchange
EGC (employees)	N/A	$0 (existing salary) + bonus $10-$30/video	Performance-based bonus

Payment models

Model	Description	Best for
Per video	Fixed/video — simple, easy to manage	Nano/micro KOC, low volume
Revenue share	% of revenue from video — high motivation	Influential KOC, trackable products
Product exchange	Trade product/service — no cash	UGC, nano KOC, high-value products
Retainer	Monthly — committed video count/month	Long-term creator, 4+ videos/month

Creator performance tracking

Per-creator tracking table

Creator	Platform	Video
[Name 1]	TikTok	[Link]
[Name 2]	Reels	[Link]
[Name 3]	TikTok	[Link]

Performance indicators

Metric	Poor	Average	Good	Excellent
Engagement rate (ER)	<2%	2-5%	5-10%	>10%
Save rate	<0.5%	0.5-2%	2-5%	>5%
CPV (cost per view)	>$0.02	$0.01-$0.02	$0.005-$0.01	<$0.005
Video completion rate	<20%	20-40%	40-60%	>60%

Re-book rules

ER > 5% + Save rate > 2% -> Re-book immediately for next batch
ER 2-5% + good content -> Re-book with different angle
ER < 2% -> No re-book — find new creator

Batch management (10+ creators simultaneously)

Progress tracking table

#	Creator	Type	Status
1	[Name]	KOC	[Not sent / Sent / Filming / Delivered / Revising / Approved / Posted]
2
3

Video status flow

Not sent -> Brief sent -> Filming -> Delivered
  -> Review (48h) -> Revising -> Revised -> Approved -> Posted

Management workflow

Prepare batch: Build creator list + per-creator brief (same template, different angles)
Send brief: Send brief + product (if needed) at once — log send date
Follow-up: Reminder 3 days before deadline if no delivery
Review: View video within 48h — feedback specific (timestamp + content)
Approve: Confirm final — post to channel or run ads
Track: Update performance weekly — decide re-book

Follow-up message templates

[Reminder follow-up]
"Hi [Name], the brief from [Brand] sent on [date] — how's filming going?
Deadline [date]. Let me know if you need help!"

[Revision feedback]
"Video is great! 2 things I'd like to adjust:
1. [0:05] — add product name text overlay
2. [0:25] — change CTA to 'DM page for consultation'
Please revise within 24h — thanks so much!"

Related skills

04-script-video-global — Detailed script creators reference when filming
05-ad-copy-global — Use UGC/KOC video as ad creative — needs ad copy
01-content-calendar-global — Schedule creator video into content plan
03-performance-review-global — Evaluate creator performance for re-book

Quality checklist

Check before sending brief:

Clear creator type: UGC, EGC, or KOC
Has full product info (name, USP, price, audience)
Specific DO / DON'T table
At least 3 video angles for creator to pick
Has video structure with timestamps
Has technical filming guide (aspect, lighting, audio)
Has clear delivery format (file type, send method, deadline)
Has contract/agreement on usage rights
Has clear payment structure
Has performance tracking table per creator
If batch 10+ creators — has progress tracking table
Doesn't ask creator to say anything violating ad policies

06 Ugc Egc Brief Global

File contents