Channel Setup A-Z (Global)
Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.
For newbies — Read this first
If you've never set up marketing channels:
- Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
- Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
- Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
- Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
- Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
- Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
- Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.
Step 0 — Read context + select region variant
Before setting up:
- Read
.agents/product-marketing-context-global.md — get product, audience, region, target channels.
- Pick region variant for platform priority list:
variants/01-us.md — North Americavariants/02-eu.md — Europe (GDPR-aware)variants/03-sea.md — Southeast Asiavariants/04-latam.md — Latin America (WhatsApp-first)
- See cross-platform comparison:
references/global-platforms-comparison.md
Information gathering
Ask user up to 4 questions:
- Which channels are you considering? (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
- Industry, product, target audience? What you sell, to whom, in which countries?
- Existing channels? List current channels, follower count, status.
- 90-day goal? Followers? Leads? Orders? Brand awareness?
Universal channel framework
Channel selection criteria
Score each candidate channel on:
| Criterion |
Weight |
| Audience match (does your ICP use it?) |
30% |
| Competition vs. opportunity (are gaps available?) |
20% |
| Cost-to-acquire / CPM in your region |
15% |
| Platform stability / longevity |
10% |
| Internal capability (can you produce content?) |
15% |
| Integration with rest of stack |
10% |
Score 1-5. Total ≥3.5 = include. <3.5 = skip for now.
4-phase setup (universal)
| Phase |
Duration |
Goal |
| 1. Create & Setup |
Days 1-2 |
Account creation, profile completion |
| 2. Verify & Optimize |
Days 3-7 |
Verification, tool integration, search optimization |
| 3. Connect & Integrate |
Days 7-14 |
Cross-channel linking, automation |
| 4. First 30 days plan |
Days 1-30 |
Content, posting cadence, KPI tracking |
Universal platform setup template
For ANY channel, run this template:
Phase 1: Create & Setup
| Step |
Detail |
Status |
| Account creation |
Use business email, not personal |
[ ] |
| Business account upgrade |
Switch to business/professional tier |
[ ] |
| Industry category |
Select correctly — affects algorithm |
[ ] |
| Avatar |
Standard size, clear logo, brand-consistent |
[ ] |
| Username/handle |
Match brand across all channels |
[ ] |
| Bio / About |
Clear positioning + CTA |
[ ] |
| Cover image / banner |
Brand visual + offer/CTA |
[ ] |
| Contact info |
Phone, email, hours, address (if local) |
[ ] |
| Primary CTA |
Message / Call / Book / Shop / etc. |
[ ] |
Phase 2: Verify & Optimize
| Step |
Detail |
Status |
| Identity verification |
Submit docs as required |
[ ] |
| 2FA enabled |
Security baseline |
[ ] |
| Pixel/tracking installed |
Site or app side |
[ ] |
| Conversion API setup |
Server-side (where supported) |
[ ] |
| Analytics integration |
GA4 / native analytics |
[ ] |
| Auto-reply / DM templates |
Welcome + FAQ |
[ ] |
| Search optimization |
Hashtags, keywords, categories |
[ ] |
| Privacy/legal pages linked |
Terms, Privacy Policy, Refund Policy |
[ ] |
Phase 3: Connect & Integrate
| Step |
Detail |
Status |
| Cross-platform linking |
IG ↔ FB, TikTok ↔ IG, etc. |
[ ] |
| Ad account linking |
Business Manager / Ads Manager setup |
[ ] |
| CRM integration |
Sync leads/customers to CRM |
[ ] |
| Email/messaging integration |
List sync, automation triggers |
[ ] |
| E-commerce integration |
Shop, catalog, product feed |
[ ] |
| Chatbot setup (if used) |
Pre-built flows for FAQ + intent |
[ ] |
| Team access |
Roles: admin / editor / analyst |
[ ] |
Phase 4: First 30 days plan
| Week |
Volume |
Content type |
Goal |
| 1 |
TOFU (top of funnel) |
Brand intro, value, behind-scenes |
Test format, find voice |
| 2 |
TOFU + light MOFU |
Education, tips, demos |
Build engagement, lead capture |
| 3 |
MOFU + light BOFU |
Social proof, case studies, comparisons |
Trust + initial conversions |
| 4 |
Mix 40/30/30 (TOFU/MOFU/BOFU) |
Educational + promo balance |
Establish recurring sales motion |
Common platforms — neutral overview
Detailed per-region setups in variants. This is universal context.
Meta (Facebook + Instagram)
- Universal: works in all regions, strongest for B2C
- Setup: Page → Business Manager → Pixel + CAPI → Ads Manager
- Strengths: Massive audience, mature ad tools, Conversion API
- Weaknesses: iOS attribution gap (US), GDPR complexity (EU)
Google (Search + Display + YouTube + Shopping)
- Universal: high-intent search ads everywhere
- Setup: Google Ads + Merchant Center (e-com) + GA4
- Strengths: Search intent, YouTube reach, Shopping for e-com
- Weaknesses: Lower brand-build than Meta, requires SEO foundation
TikTok (Ads + Organic + Shop)
- Universal: works in most countries, strongest in SEA + US Gen Z
- Setup: TikTok Business → Ads Manager → Pixel
- Strengths: Lowest CPM in many regions, viral reach, TikTok Shop
- Weaknesses: Banned in India, restricted in some markets
LinkedIn
- Universal: dominant for B2B in US, UK, DE, AU
- Setup: Company Page → Campaign Manager → Insight Tag
- Strengths: B2B targeting (job title, company size), thought leadership
- Weaknesses: Expensive CPM, weaker for B2C
WhatsApp Business / LINE / Zalo (Messaging-first)
- Region-specific: WhatsApp = LATAM/IN/EU; LINE = TH/JP/TW; Zalo = VN
- Setup: Verified Business Account → Cloud API → Templates → Bot
- Strengths: 90%+ read rates, conversational sales
- Weaknesses: Requires staff to handle replies, opt-in compliance
E-commerce platforms (Shopee / Lazada / Tokopedia / Mercado Libre / Amazon)
- Region-specific: Shopee/Lazada/Tokopedia = SEA; Mercado Libre = LATAM; Amazon = US/EU
- Setup: Seller account → Catalog upload → Internal ads
- Strengths: Built-in audience, payment, logistics
- Weaknesses: Platform takes 4-15% fee, less brand control
Email (Klaviyo / Mailchimp / Brevo / ActiveCampaign)
- Universal but highest ROI in US/EU
- Setup: Domain auth (DKIM/SPF/DMARC) → list import → automation flows
- Strengths: Highest ROI when list grows, owned channel
- Weaknesses: Slow to grow, lower priority in LATAM/SEA
Decision tree — which variant to use
| Region |
Variant |
Primary platform priority |
| US, Canada |
01-us.md |
Meta + Google + LinkedIn (B2B) + Klaviyo |
| EU, EEA, UK |
02-eu.md |
Meta + Google + LinkedIn + Xing (DE) + GDPR-compliant ESP |
| SEA |
03-sea.md |
TikTok + Shopee/Lazada + Meta + LINE/Zalo |
| LATAM |
04-latam.md |
WhatsApp Business + Meta + Mercado Libre + TikTok |
Cross-channel integration patterns
Lead capture pattern
Ad (Meta/TikTok/Google)
→ Landing page or Click-to-Message
→ Lead form / Inbox conversation
→ CRM (HubSpot, Pipedrive, RD Station, Bitrix)
→ Email/WhatsApp nurture sequence
→ Sales handoff or self-serve checkout
E-commerce pattern
Ad (Meta/TikTok/Google Shopping)
→ Product page (own site or platform)
→ Cart / Checkout (with retargeting pixel)
→ Email/SMS abandoned cart sequence
→ Post-purchase upsell (email + on-site)
→ Repeat purchase reactivation (email/SMS/WhatsApp)
Service business pattern
Ad (Meta/TikTok/Google Local)
→ Click-to-message (WhatsApp/Messenger/LINE/Zalo)
→ Inbox conversation (qualify lead)
→ Booking link (Calendly/Setmore/native scheduler)
→ Pre-appointment reminder (SMS/WhatsApp)
→ Post-service review request → repeat booking
B2B pattern
Ad (LinkedIn/Google Search)
→ Whitepaper or webinar landing page
→ Lead capture form (name, company, role)
→ Email nurture sequence (5-7 emails)
→ SDR outreach (cold email + LinkedIn DM)
→ Demo / discovery call → close
30/60/90-day milestones (universal)
| Day |
Milestone |
KPI |
| Day 7 |
All accounts created, profiles complete |
100% setup checklist |
| Day 14 |
First content published on each channel |
5+ posts/channel |
| Day 30 |
Cadence established, first leads |
20+ posts, 50+ followers, 5+ leads |
| Day 60 |
Content rhythm + paid ads running |
100+ followers, 20+ leads, ROAS measurable |
| Day 90 |
Optimization phase begins |
First repeat customers, ROAS target hit |
Common mistakes — universal
| Mistake |
Cost |
Fix |
| Setting up too many channels at once |
Thin attention, weak content on each |
Start 2-3 max |
| Skipping pixel/tracking setup |
Cannot measure ROI accurately |
Setup BEFORE first ad spend |
| Inconsistent branding across channels |
Trust gap |
Brand kit + asset library |
| No content calendar |
Random posting → algorithm punishes |
1 calendar across all channels |
| Ignoring platform-specific norms |
Look out of place, low engagement |
Lurk first, observe norms |
| No automation |
Manual work doesn't scale |
Email/SMS/WhatsApp automation flows from day 1 |
| Compliance oversight |
Account ban, fines |
Region-specific compliance per variant |
| No analytics dashboard |
Cannot see across channels |
One BI tool (Looker Studio, GA4, etc.) |
Cross-reference
| Need |
Skill |
| Marketing strategy first |
00-marketing-plan-global |
| Content calendar |
01-content-calendar-global |
| Email marketing deep dive |
14-email-marketing-global |
| Customer insight before channel pick |
09-customer-insight-global |
| Performance evaluation |
03-performance-eval-global |
| Reverse KPI for budget |
10-reverse-kpi-global |
Quality checklist
Before delivering channel setup plan:
1---
2name: 11-channel-setup-global
3description: "Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`."
4metadata:
5 version: 1.0.1
6 category: operations
7license: MIT
8triggers:
9 - "channel setup"
10 - "platform setup"
11 - "marketing tech stack"
12 - "multi-channel marketing"
13 - "platform selection"
14related:
15 - product-marketing-context-global
16 - 00-marketing-plan-global
17 - 14-email-marketing-global
18 - references/global-platforms-comparison
19---
20
21# Channel Setup A-Z (Global)
22
23Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.
24
25---
26
27## For newbies — Read this first
28
29If you've never set up marketing channels:
30
311. **Don't start with all channels.** Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
322. **Channel selection depends on your audience, not your preference.** If your customers live on TikTok, Email won't work no matter how much you love Email.
333. **Region matters massively.** WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
344. **Each channel has 4 setup phases:** Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
355. **Tech stack < Process.** A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
366. **Trust takes 30-90 days.** Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
377. **Compliance is per-region.** GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.
38
39---
40
41## Step 0 — Read context + select region variant
42
43Before setting up:
44
451. **Read `.agents/product-marketing-context-global.md`** — get product, audience, region, target channels.
462. **Pick region variant for platform priority list:**
47 - `variants/01-us.md` — North America
48 - `variants/02-eu.md` — Europe (GDPR-aware)
49 - `variants/03-sea.md` — Southeast Asia
50 - `variants/04-latam.md` — Latin America (WhatsApp-first)
513. **See cross-platform comparison:** `references/global-platforms-comparison.md`
52
53### Information gathering
54
55Ask user up to 4 questions:
56
571. **Which channels are you considering?** (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
582. **Industry, product, target audience?** What you sell, to whom, in which countries?
593. **Existing channels?** List current channels, follower count, status.
604. **90-day goal?** Followers? Leads? Orders? Brand awareness?
61
62---
63
64## Universal channel framework
65
66### Channel selection criteria
67
68Score each candidate channel on:
69
70| Criterion | Weight |
71|-----------|--------|
72| Audience match (does your ICP use it?) | 30% |
73| Competition vs. opportunity (are gaps available?) | 20% |
74| Cost-to-acquire / CPM in your region | 15% |
75| Platform stability / longevity | 10% |
76| Internal capability (can you produce content?) | 15% |
77| Integration with rest of stack | 10% |
78
79> Score 1-5. Total ≥3.5 = include. <3.5 = skip for now.
80
81### 4-phase setup (universal)
82
83| Phase | Duration | Goal |
84|-------|----------|------|
85| **1. Create & Setup** | Days 1-2 | Account creation, profile completion |
86| **2. Verify & Optimize** | Days 3-7 | Verification, tool integration, search optimization |
87| **3. Connect & Integrate** | Days 7-14 | Cross-channel linking, automation |
88| **4. First 30 days plan** | Days 1-30 | Content, posting cadence, KPI tracking |
89
90---
91
92## Universal platform setup template
93
94For ANY channel, run this template:
95
96### Phase 1: Create & Setup
97
98| Step | Detail | Status |
99|------|--------|--------|
100| Account creation | Use business email, not personal | [ ] |
101| Business account upgrade | Switch to business/professional tier | [ ] |
102| Industry category | Select correctly — affects algorithm | [ ] |
103| Avatar | Standard size, clear logo, brand-consistent | [ ] |
104| Username/handle | Match brand across all channels | [ ] |
105| Bio / About | Clear positioning + CTA | [ ] |
106| Cover image / banner | Brand visual + offer/CTA | [ ] |
107| Contact info | Phone, email, hours, address (if local) | [ ] |
108| Primary CTA | Message / Call / Book / Shop / etc. | [ ] |
109
110### Phase 2: Verify & Optimize
111
112| Step | Detail | Status |
113|------|--------|--------|
114| Identity verification | Submit docs as required | [ ] |
115| 2FA enabled | Security baseline | [ ] |
116| Pixel/tracking installed | Site or app side | [ ] |
117| Conversion API setup | Server-side (where supported) | [ ] |
118| Analytics integration | GA4 / native analytics | [ ] |
119| Auto-reply / DM templates | Welcome + FAQ | [ ] |
120| Search optimization | Hashtags, keywords, categories | [ ] |
121| Privacy/legal pages linked | Terms, Privacy Policy, Refund Policy | [ ] |
122
123### Phase 3: Connect & Integrate
124
125| Step | Detail | Status |
126|------|--------|--------|
127| Cross-platform linking | IG ↔ FB, TikTok ↔ IG, etc. | [ ] |
128| Ad account linking | Business Manager / Ads Manager setup | [ ] |
129| CRM integration | Sync leads/customers to CRM | [ ] |
130| Email/messaging integration | List sync, automation triggers | [ ] |
131| E-commerce integration | Shop, catalog, product feed | [ ] |
132| Chatbot setup (if used) | Pre-built flows for FAQ + intent | [ ] |
133| Team access | Roles: admin / editor / analyst | [ ] |
134
135### Phase 4: First 30 days plan
136
137| Week | Volume | Content type | Goal |
138|------|--------|--------------|------|
139| 1 | TOFU (top of funnel) | Brand intro, value, behind-scenes | Test format, find voice |
140| 2 | TOFU + light MOFU | Education, tips, demos | Build engagement, lead capture |
141| 3 | MOFU + light BOFU | Social proof, case studies, comparisons | Trust + initial conversions |
142| 4 | Mix 40/30/30 (TOFU/MOFU/BOFU) | Educational + promo balance | Establish recurring sales motion |
143
144---
145
146## Common platforms — neutral overview
147
148> Detailed per-region setups in variants. This is universal context.
149
150### Meta (Facebook + Instagram)
151
152- Universal: works in all regions, strongest for B2C
153- Setup: Page → Business Manager → Pixel + CAPI → Ads Manager
154- Strengths: Massive audience, mature ad tools, Conversion API
155- Weaknesses: iOS attribution gap (US), GDPR complexity (EU)
156
157### Google (Search + Display + YouTube + Shopping)
158
159- Universal: high-intent search ads everywhere
160- Setup: Google Ads + Merchant Center (e-com) + GA4
161- Strengths: Search intent, YouTube reach, Shopping for e-com
162- Weaknesses: Lower brand-build than Meta, requires SEO foundation
163
164### TikTok (Ads + Organic + Shop)
165
166- Universal: works in most countries, strongest in SEA + US Gen Z
167- Setup: TikTok Business → Ads Manager → Pixel
168- Strengths: Lowest CPM in many regions, viral reach, TikTok Shop
169- Weaknesses: Banned in India, restricted in some markets
170
171### LinkedIn
172
173- Universal: dominant for B2B in US, UK, DE, AU
174- Setup: Company Page → Campaign Manager → Insight Tag
175- Strengths: B2B targeting (job title, company size), thought leadership
176- Weaknesses: Expensive CPM, weaker for B2C
177
178### WhatsApp Business / LINE / Zalo (Messaging-first)
179
180- Region-specific: WhatsApp = LATAM/IN/EU; LINE = TH/JP/TW; Zalo = VN
181- Setup: Verified Business Account → Cloud API → Templates → Bot
182- Strengths: 90%+ read rates, conversational sales
183- Weaknesses: Requires staff to handle replies, opt-in compliance
184
185### E-commerce platforms (Shopee / Lazada / Tokopedia / Mercado Libre / Amazon)
186
187- Region-specific: Shopee/Lazada/Tokopedia = SEA; Mercado Libre = LATAM; Amazon = US/EU
188- Setup: Seller account → Catalog upload → Internal ads
189- Strengths: Built-in audience, payment, logistics
190- Weaknesses: Platform takes 4-15% fee, less brand control
191
192### Email (Klaviyo / Mailchimp / Brevo / ActiveCampaign)
193
194- Universal but highest ROI in US/EU
195- Setup: Domain auth (DKIM/SPF/DMARC) → list import → automation flows
196- Strengths: Highest ROI when list grows, owned channel
197- Weaknesses: Slow to grow, lower priority in LATAM/SEA
198
199---
200
201## Decision tree — which variant to use
202
203| Region | Variant | Primary platform priority |
204|--------|---------|---------------------------|
205| US, Canada | `01-us.md` | Meta + Google + LinkedIn (B2B) + Klaviyo |
206| EU, EEA, UK | `02-eu.md` | Meta + Google + LinkedIn + Xing (DE) + GDPR-compliant ESP |
207| SEA | `03-sea.md` | TikTok + Shopee/Lazada + Meta + LINE/Zalo |
208| LATAM | `04-latam.md` | WhatsApp Business + Meta + Mercado Libre + TikTok |
209
210---
211
212## Cross-channel integration patterns
213
214### Lead capture pattern
215
216```
217Ad (Meta/TikTok/Google)
218 → Landing page or Click-to-Message
219 → Lead form / Inbox conversation
220 → CRM (HubSpot, Pipedrive, RD Station, Bitrix)
221 → Email/WhatsApp nurture sequence
222 → Sales handoff or self-serve checkout
223```
224
225### E-commerce pattern
226
227```
228Ad (Meta/TikTok/Google Shopping)
229 → Product page (own site or platform)
230 → Cart / Checkout (with retargeting pixel)
231 → Email/SMS abandoned cart sequence
232 → Post-purchase upsell (email + on-site)
233 → Repeat purchase reactivation (email/SMS/WhatsApp)
234```
235
236### Service business pattern
237
238```
239Ad (Meta/TikTok/Google Local)
240 → Click-to-message (WhatsApp/Messenger/LINE/Zalo)
241 → Inbox conversation (qualify lead)
242 → Booking link (Calendly/Setmore/native scheduler)
243 → Pre-appointment reminder (SMS/WhatsApp)
244 → Post-service review request → repeat booking
245```
246
247### B2B pattern
248
249```
250Ad (LinkedIn/Google Search)
251 → Whitepaper or webinar landing page
252 → Lead capture form (name, company, role)
253 → Email nurture sequence (5-7 emails)
254 → SDR outreach (cold email + LinkedIn DM)
255 → Demo / discovery call → close
256```
257
258---
259
260## 30/60/90-day milestones (universal)
261
262| Day | Milestone | KPI |
263|-----|-----------|-----|
264| Day 7 | All accounts created, profiles complete | 100% setup checklist |
265| Day 14 | First content published on each channel | 5+ posts/channel |
266| Day 30 | Cadence established, first leads | 20+ posts, 50+ followers, 5+ leads |
267| Day 60 | Content rhythm + paid ads running | 100+ followers, 20+ leads, ROAS measurable |
268| Day 90 | Optimization phase begins | First repeat customers, ROAS target hit |
269
270---
271
272## Common mistakes — universal
273
274| Mistake | Cost | Fix |
275|---------|------|-----|
276| Setting up too many channels at once | Thin attention, weak content on each | Start 2-3 max |
277| Skipping pixel/tracking setup | Cannot measure ROI accurately | Setup BEFORE first ad spend |
278| Inconsistent branding across channels | Trust gap | Brand kit + asset library |
279| No content calendar | Random posting → algorithm punishes | 1 calendar across all channels |
280| Ignoring platform-specific norms | Look out of place, low engagement | Lurk first, observe norms |
281| No automation | Manual work doesn't scale | Email/SMS/WhatsApp automation flows from day 1 |
282| Compliance oversight | Account ban, fines | Region-specific compliance per variant |
283| No analytics dashboard | Cannot see across channels | One BI tool (Looker Studio, GA4, etc.) |
284
285---
286
287## Cross-reference
288
289| Need | Skill |
290|------|-------|
291| Marketing strategy first | `00-marketing-plan-global` |
292| Content calendar | `01-content-calendar-global` |
293| Email marketing deep dive | `14-email-marketing-global` |
294| Customer insight before channel pick | `09-customer-insight-global` |
295| Performance evaluation | `03-performance-eval-global` |
296| Reverse KPI for budget | `10-reverse-kpi-global` |
297
298---
299
300## Quality checklist
301
302Before delivering channel setup plan:
303
304- [ ] Region variant selected — platform priorities match user's market
305- [ ] User confirmed channel selection (no "set up everything" pattern)
306- [ ] 4-phase setup checklist filled per channel
307- [ ] Cross-channel integration path mapped
308- [ ] Pixel/tracking + Conversion API status confirmed
309- [ ] CRM integration planned
310- [ ] Compliance per region (GDPR/CCPA/LGPD/PDPA) addressed
311- [ ] Content calendar for first 30 days defined
312- [ ] Team access + roles assigned
313- [ ] 30/60/90-day KPIs realistic for region
314- [ ] Mobile-first design verified for SEA/LATAM
315- [ ] Common mistakes review done
gabrielmoreira