1---2name: 11-thiet-lap-kenh3description: Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.4---5
6# Thiet Lap Kenh A-Z
7
8## Thu thap thong tin
9
10Hoi user toi da 4 cau sau truoc khi bat dau:
11
121. **Ban muon thiet lap kenh nao?** (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
132. **Nganh hang va san pham/dich vu chinh?** (Nganh gi? Ban gi? Phan khuc gia nao?)
143. **Da co kenh nao chua?** (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
154. **Muc tieu 90 ngay dau la gi?** (Follower? Lead? Don hang? Brand awareness?)
16
17---
18
19## Kenh ho tro
20
21| STT | Kenh | Vai tro chinh | Phu hop voi |
22|-----|------|-------------|-------------|
23| 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education |
24| 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B |
25| 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh |
26| 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B |
27| 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien |
28| 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle |
29| 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |
30
31---
32
33## Quy trinh 4 giai doan
34
35Moi kenh theo 4 giai doan:
36
37| Giai doan | Thoi gian | Muc tieu |
38|-----------|-----------|----------|
39| **1. Tao & Setup** | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile |
40| **2. Xac minh & Toi uu** | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem |
41| **3. Ket noi & Tich hop** | Ngay 7–14 | Lien ket cac kenh, cai dat automation |
42| **4. Ke hoach 30 ngay dau** | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |
43
44---
45
46## 1. TikTok Brand Account
47
48### Giai doan 1 — Tao & Setup (Ngay 1–2)
49
50| Buoc | Chi tiet | Trang thai |
51|------|---------|-----------|
52| Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] |
53| Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] |
54| Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] |
55| Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] |
56| Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] |
57| Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] |
58| Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] |
59
60### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
61
62| Buoc | Chi tiet | Trang thai |
63|------|---------|-----------|
64| Xac minh so dien thoai + email | Bao mat tai khoan | [ ] |
65| Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] |
66| Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] |
67| Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] |
68| Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] |
69| Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] |
70
71### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
72
73| Buoc | Chi tiet | Trang thai |
74|------|---------|-----------|
75| Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] |
76| Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] |
77| Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] |
78| Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] |
79| Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] |
80
81### Giai doan 4 — Ke hoach 30 ngay dau
82
83| Tuan | So video | Loai noi dung | Muc tieu |
84|------|---------|-------------|----------|
85| Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach |
86| Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook |
87| Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead |
88| Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |
89
90> Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc `references/thong-so-va-loi-thuong-gap.md` muc "1. TikTok Brand Account".
91
92---
93
94## 2. Zalo Official Account (OA)
95
96### Giai doan 1 — Tao & Setup (Ngay 1–2)
97
98| Buoc | Chi tiet | Trang thai |
99|------|---------|-----------|
100| Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] |
101| Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] |
102| Avatar | 640x640px, logo ro net | [ ] |
103| Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] |
104| Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] |
105| Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] |
106
107### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
108
109| Buoc | Chi tiet | Trang thai |
110|------|---------|-----------|
111| Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | [ ] |
112| Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | [ ] |
113| Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | [ ] |
114| Cai dat thong bao | Nhan thong bao khi co tin nhan moi | [ ] |
115| Them nhan vien quan ly | Phan quyen: admin, editor, cs | [ ] |
116
117### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
118
119| Buoc | Chi tiet | Trang thai |
120|------|---------|-----------|
121| Tao ma QR follow OA | In dan tai cua hang, them vao name card, post len Facebook | [ ] |
122| Ket noi Zalo Ads | ads.zalo.me — tao chien dich thu follower | [ ] |
123| Tich hop chatbot (neu can) | Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel) | [ ] |
124| Ket noi CRM | Dong bo thong tin khach hang | [ ] |
125| Setup broadcast schedule | Lich gui broadcast co dinh (2–3 lan/tuan) | [ ] |
126
127### Giai doan 4 — Ke hoach 30 ngay dau
128
129| Tuan | Hoat dong | Muc tieu |
130|------|----------|----------|
131| Tuan 1 | Thu follower: QR tai cua hang, share len Facebook, moi khach cu | 100–300 follower |
132| Tuan 2 | Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower | Read rate >60% |
133| Tuan 3 | Broadcast gia tri: tips/kien thuc nganh + CTA nhe | Click rate >5% |
134| Tuan 4 | Broadcast ban hang: uu dai co thoi han + CTA manh | Don hang/dat lich tu Zalo |
135
136> Thong so ky thuat broadcast (kich thuoc anh, gioi han ky tu, tan suat, gio gui, quota tin) va bang loi thuong gap cua Zalo OA: doc `references/thong-so-va-loi-thuong-gap.md` muc "2. Zalo Official Account (OA)".
137
138---
139
140## 3. Facebook Page
141
142### Giai doan 1 — Tao & Setup (Ngay 1–2)
143
144| Buoc | Chi tiet | Trang thai |
145|------|---------|-----------|
146| Tao Page | facebook.com/pages/create — chon loai phu hop | [ ] |
147| Ten Page | Ten thuong hieu chinh xac, de tim, co keyword nganh | [ ] |
148| Avatar | 170x170px (hien thi 128px tren mobile), logo ro net | [ ] |
149| Anh bia | 851x315px (desktop) / 640x360px (mobile), CTA ro rang | [ ] |
150| Username | facebook.com/tenbrand — trung voi cac kenh khac | [ ] |
151| Thong tin About | Dia chi, SDT, email, gio lam viec, mo ta ngan + dai | [ ] |
152| Nut CTA | Chon: Nhan tin / Goi / Dat lich / Mua ngay | [ ] |
153| Mau tin nhan tu dong | Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich) | [ ] |
154
155### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
156
157| Buoc | Chi tiet | Trang thai |
158|------|---------|-----------|
159| Xac minh Page (tick xam) | Meta Verified — mat phi hoac gui giay to | [ ] |
160| Tao Business Manager | business.facebook.com — quan ly ads + Page | [ ] |
161| Cai dat Meta Pixel | Events Manager → tao Pixel → gan len website | [ ] |
162| Setup Conversions API | Ket noi server-side tracking (chinh xac hon Pixel) | [ ] |
163| Tao Custom Audience | Tu website visitor, engagement, customer list | [ ] |
164| Tao Lookalike Audience | Tu best customer — 1% phu hop nhat | [ ] |
165
166### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
167
168| Buoc | Chi tiet | Trang thai |
169|------|---------|-----------|
170| Ket noi Instagram | Settings → Linked Accounts → Instagram | [ ] |
171| Ket noi WhatsApp (neu co) | Cho ads click-to-WhatsApp | [ ] |
172| Setup Messenger auto-reply | Instant Reply + FAQ + Away Message | [ ] |
173| Ket noi Chatbot | Pancake, Harafunnel, Manychat | [ ] |
174| Tao tab tuy chinh | Shop / Dich vu / Danh gia / Video | [ ] |
175| Moi 30–50 ban be like Page | Tang social proof ban dau | [ ] |
176
177### Giai doan 4 — Ke hoach 30 ngay dau
178
179| Tuan | So bai | Loai noi dung | Muc tieu |
180|------|--------|-------------|----------|
181| Tuan 1 | 4–5 bai | Gioi thieu brand, team, cau chuyen, gia tri | Like + Follower dau tien |
182| Tuan 2 | 4–5 bai | Giao duc + tips + behind scenes | Engagement, share |
183| Tuan 3 | 4–5 bai | Social proof + review + case study | Trust, inbox dau tien |
184| Tuan 4 | 4–5 bai | Mix: 40% TOFU + 30% MOFU + 30% BOFU | Lead, dat lich, don hang |
185
186> Thong so ky thuat (kich thuoc anh/video, caption, gio dang, hashtag) va bang loi thuong gap cua Facebook Page: doc `references/thong-so-va-loi-thuong-gap.md` muc "3. Facebook Page".
187
188---
189
190## 4. Email Marketing (Brevo)
191
192### Giai doan 1 — Tao & Setup (Ngay 1–2)
193
194| Buoc | Chi tiet | Trang thai |
195|------|---------|-----------|
196| Dang ky tai app.brevo.com | Plan Free: 300 email/ngay | [ ] |
197| Xac minh domain | Settings → Senders & Domains → Add domain → Them DNS records | [ ] |
198| Cai dat DKIM + SPF + DMARC | Theo huong dan Brevo — bat buoc de khong vao spam | [ ] |
199| Tao sender | Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply") | [ ] |
200| Import danh sach khach hang | CSV: email, ten, so dien thoai, ngay mua, phan loai | [ ] |
201| Tao List va Segment | Phan nhom: Khach moi / Khach cu / VIP / Churn | [ ] |
202
203### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
204
205| Buoc | Chi tiet | Trang thai |
206|------|---------|-----------|
207| Test gui email | Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam | [ ] |
208| Tao template email | 3 template: Welcome, Newsletter, Promotion | [ ] |
209| Setup double opt-in | Xac nhan dang ky 2 buoc — giam spam complaint | [ ] |
210| Tao form dang ky | Embed form len website, landing page | [ ] |
211| Setup unsubscribe link | Bat buoc — Brevo tu dong them nhung nen customize | [ ] |
212
213> Thong so ky thuat email (chieu rong, kich thuoc anh, do dai tieu de/preview text, CTA button, ti le text/image): doc `references/thong-so-va-loi-thuong-gap.md` muc "4. Email Marketing (Brevo)".
214
215### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
216
217| Buoc | Chi tiet | Trang thai |
218|------|---------|-----------|
219| Tao Welcome Sequence | 3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer | [ ] |
220| Ket noi website form | Brevo plugin hoac API | [ ] |
221| Ket noi Zalo/Facebook Pixel | Tracking conversion tu email | [ ] |
222| Setup automation rule | Trigger: dang ky, mua hang, bo gio, sinh nhat | [ ] |
223| Tao A/B test template | Test tieu de, CTA, thoi gian gui | [ ] |
224
225### Giai doan 4 — Ke hoach 30 ngay dau
226
227| Tuan | Email | Noi dung | Muc tieu |
228|------|-------|---------|----------|
229| Tuan 1 | 1 Welcome email | Chao mung + gioi thieu brand + qua tang dang ky | Open rate >40% |
230| Tuan 2 | 1 Newsletter | Noi dung gia tri: tips, kien thuc nganh | Open rate >25%, click >3% |
231| Tuan 3 | 1 Case study | Ket qua khach hang + CTA tu van | Click >3%, reply |
232| Tuan 4 | 1 Offer | Uu dai doc quyen cho subscriber | Click >5%, conversion |
233
234> Lich gui email (gio/ngay tot nhat, tan suat, ngay nen tranh) va bang loi thuong gap cua email marketing: doc `references/thong-so-va-loi-thuong-gap.md` muc "4. Email Marketing (Brevo)".
235
236---
237
238## 5. TikTok Shop
239
240### Giai doan 1 — Tao & Setup (Ngay 1–2)
241
242| Buoc | Chi tiet | Trang thai |
243|------|---------|-----------|
244| Dang ky tai seller-vn.tiktok.com | Can GPKD + CMND/CCCD chu | [ ] |
245| Xac minh tai khoan | Upload giay to — mat 1–3 ngay | [ ] |
246| Setup cua hang | Ten shop, logo, mo ta, chinh sach doi tra | [ ] |
247| Them san pham | Anh 1:1 (800x800px min), mo ta chi tiet, SKU | [ ] |
248| Cai dat van chuyen | Ket noi doi tac van chuyen (GHN, GHTK, J&T) | [ ] |
249| Cai dat thanh toan | Tai khoan ngan hang doanh nghiep | [ ] |
250
251### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
252
253| Buoc | Chi tiet | Trang thai |
254|------|---------|-----------|
255| Toi uu listing san pham | Tieu de co keyword, anh dep, mo ta day du, gia canh tranh | [ ] |
256| Setup voucher cua hang | Giam gia cho don dau, freeship, combo | [ ] |
257| Ket noi TikTok Brand Account | Link shop voi tai khoan brand de gan san pham vao video | [ ] |
258| Setup affiliate | Cho phep creator ban san pham cua ban, hoa hong 5–15% | [ ] |
259
260### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
261
262| Buoc | Chi tiet | Trang thai |
263|------|---------|-----------|
264| Tao video co gan san pham | Quay video + tag san pham — khach click mua truc tiep | [ ] |
265| Setup livestream ban hang | Test 1–2 buoi, chuan bi script, layout | [ ] |
266| Ket noi voi UGC/Affiliate | Tim 5–10 creator dang ky affiliate | [ ] |
267| Setup TikTok Shop Ads | Product Shopping Ads, Video Shopping Ads | [ ] |
268
269### Giai doan 4 — Ke hoach 30 ngay dau
270
271| Tuan | Hoat dong | Muc tieu |
272|------|----------|----------|
273| Tuan 1 | Upload 10+ san pham, 3–5 video co tag san pham | Don hang dau tien |
274| Tuan 2 | Livestream thu, chay voucher, mo affiliate | 10+ don hang |
275| Tuan 3 | Tang video/ngay, chay Shopping Ads nho | Doanh thu on dinh |
276| Tuan 4 | Scale video + livestream + affiliate | Tang don 50% vs tuan 3 |
277
278> Bang loi thuong gap cua TikTok Shop (listing, video, hoa hong affiliate, toc do xu ly don): doc `references/thong-so-va-loi-thuong-gap.md` muc "5. TikTok Shop".
279
280---
281
282## 6. Instagram Business
283
284### Giai doan 1 — Tao & Setup (Ngay 1–2)
285
286| Buoc | Chi tiet | Trang thai |
287|------|---------|-----------|
288| Tao tai khoan | Dung email doanh nghiep | [ ] |
289| Chuyen sang Business Account | Settings → Account → Switch to Professional | [ ] |
290| Chon danh muc | Chon danh muc nganh chinh xac | [ ] |
291| Avatar | 320x320px, logo ro net | [ ] |
292| Bio | 150 ky tu: Mo ta + value proposition + CTA | [ ] |
293| Link trong bio | Linktree hoac link truc tiep den landing page | [ ] |
294| Story Highlights | Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai | [ ] |
295
296### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
297
298| Buoc | Chi tiet | Trang thai |
299|------|---------|-----------|
300| Ket noi Facebook Page | Bat buoc de chay ads va cross-post | [ ] |
301| Bat Instagram Shopping (neu co) | Settings → Business → Shopping → ket noi catalog | [ ] |
302| Setup auto-reply DM | Tin chao mung + FAQ tu dong | [ ] |
303| Nghien cuu hashtag | 30 hashtag/post: 10 lon + 10 vua + 10 niche | [ ] |
304| Follow 50 tai khoan nganh | Doi thu + KOL + Khach hang muc tieu | [ ] |
305
306### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
307
308| Buoc | Chi tiet | Trang thai |
309|------|---------|-----------|
310| Ket noi TikTok | Cross-post Reels | [ ] |
311| Setup Creator Studio / Meta Business Suite | Len lich dang bai | [ ] |
312| Tao template Canva | 5 template: Feed post, Story, Carousel, Reels cover, Highlight cover | [ ] |
313| Tao branded hashtag | #TenBrand — dung nhat quan tren moi bai | [ ] |
314
315### Giai doan 4 — Ke hoach 30 ngay dau
316
317| Tuan | So bai | Loai noi dung | Muc tieu |
318|------|--------|-------------|----------|
319| Tuan 1 | 4–5 feed + 7 story | Grid aesthetic: gioi thieu brand, san pham, team | 100 follower |
320| Tuan 2 | 4–5 feed + 7 story + 2 Reels | Giao duc + tips + behind scenes | Engagement |
321| Tuan 3 | 4–5 feed + 7 story + 3 Reels | Review + case study + UGC | Save + Share |
322| Tuan 4 | 4–5 feed + 7 story + 3 Reels | Mix TOFU/MOFU/BOFU | DM + Lead |
323
324> Thong so ky thuat (kich thuoc feed/Reels/Story, so slide carousel, hashtag, caption) va bang loi thuong gap cua Instagram Business: doc `references/thong-so-va-loi-thuong-gap.md` muc "6. Instagram Business".
325
326---
327
328## 7. Google Business Profile (GBP)
329
330### Giai doan 1 — Tao & Setup (Ngay 1–2)
331
332| Buoc | Chi tiet | Trang thai |
333|------|---------|-----------|
334| Tao tai business.google.com | Dang nhap bang Gmail doanh nghiep | [ ] |
335| Nhap ten doanh nghiep | Ten chinh xac nhu tren bien hieu | [ ] |
336| Chon danh muc | Chon danh muc chinh + 2–3 danh muc phu | [ ] |
337| Nhap dia chi | Dia chi chinh xac, ghim tren Google Maps | [ ] |
338| Nhap SDT + Website | SDT truc tiep, website chinh | [ ] |
339| Nhap gio mo cua | Day du 7 ngay, cap nhat ngay le | [ ] |
340| Them anh | Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh | [ ] |
341
342### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
343
344| Buoc | Chi tiet | Trang thai |
345|------|---------|-----------|
346| Xac minh doanh nghiep | Thu buu dien / Dien thoai / Email — mat 3–14 ngay | [ ] |
347| Viet mo ta doanh nghiep | 750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu | [ ] |
348| Them dich vu/san pham | Liet ke day du dich vu + gia (neu co) | [ ] |
349| Them thuoc tinh | Wi-Fi, dau xe, chap nhan the, dat lich online, etc. | [ ] |
350| Tao link dat lich/dat hang | Ket noi den form hoac he thong booking | [ ] |
351
352### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
353
354| Buoc | Chi tiet | Trang thai |
355|------|---------|-----------|
356| Ket noi Google Ads | Hien thi dia chi trong quang cao Search | [ ] |
357| Setup Google Analytics | Theo doi traffic tu GBP | [ ] |
358| Xin review tu khach hang cu | Gui link review truc tiep qua Zalo/SMS | [ ] |
359| Tao bai dang GBP | Bai gioi thieu + bai uu dai + bai su kien | [ ] |
360| Tra loi review hien co | Tra loi 100% review — ca tich cuc va tieu cuc | [ ] |
361
362### Giai doan 4 — Ke hoach 30 ngay dau
363
364| Tuan | Hoat dong | Muc tieu |
365|------|----------|----------|
366| Tuan 1 | Hoan thien 100% thong tin, them 10+ anh | Profile hoan chinh |
367| Tuan 2 | Xin 5–10 review tu khach cu, dang 2 bai | 5+ review 5 sao |
368| Tuan 3 | Dang 2 bai, tra loi review, them anh moi | Xuat hien tren Google Maps |
369| Tuan 4 | Dang 2 bai, xin them review, cap nhat thong tin | 10+ review, ranking len |
370
371> Thong so ky thuat (kich thuoc anh/logo/anh bia, gioi han bai dang, tan suat, muc tieu review) va bang loi thuong gap cua Google Business Profile: doc `references/thong-so-va-loi-thuong-gap.md` muc "7. Google Business Profile (GBP)".
372
373---
374
375## Ban do tich hop lien kenh
376
377> So do luong kenh, ma tran tich hop 9 cap kenh (tu kenh → den kenh → cach ket noi → muc dich), va 6 quy tac tu dong hoa (trigger → hanh dong → tool): doc `references/tich-hop-va-moc-tang-truong.md` muc "Ban do tich hop lien kenh".
378
379---
380
381## Moc tang truong (Growth Milestones)
382
383> Bang moc 30/60/90 ngay cho ca 7 kenh, moi moc chia 2 muc "tot" va "xuat sac": doc `references/tich-hop-va-moc-tang-truong.md` muc "Moc tang truong (Growth Milestones)". Doc khi can dat KPI thuc te cho kenh moi mo.
384
385---
386
387## Cross-reference
388
389- Can ke hoach noi dung cho kenh moi? → Dung `01-lich-noi-dung`
390- Can hieu khach hang de chon kenh phu hop? → Dung `09-insight-khach-hang`
391- Can tinh ngan sach cho tung kenh? → Dung `10-tinh-kpi-nguoc`
392- Can setup email marketing chi tiet hon? → Dung `14-email-marketing`
393- Can ke hoach MKT tong the truoc khi mo kenh? → Dung `00-ke-hoach-mkt`
394
395---
396
397## Checklist chat luong
398
399Truoc khi giao bao cao, kiem tra:
400
401- [ ] Chi huong dan kenh user yeu cau — khong lam tat ca neu khong can
402- [ ] Moi kenh co du 4 giai doan: Setup, Xac minh, Tich hop, Ke hoach 30 ngay
403- [ ] Thong so ky thuat (kich thuoc anh, video, ky tu) chinh xac va cap nhat
404- [ ] Moi kenh co bang loi thuong gap voi cach tranh cu the
405- [ ] Ban do tich hop chi ro cach cac kenh lien ket voi nhau
406- [ ] Automation rules co trigger va hanh dong cu the
407- [ ] Moc tang truong thuc te — khong hua so qua lon cho kenh moi
408- [ ] Ke hoach 30 ngay co ti le TOFU/MOFU/BOFU phu hop
409- [ ] Checklist co trang thai [ ] de user tick khi hoan thanh
410- [ ] Phu hop voi nganh hang cua user — khong generic