22 Personal Brand Context

Personal Brand Context (Foundation Skill)

Day la foundation skill cho THUONG HIEU CA NHAN — chay TRUOC moi skill personal brand khac (23-28). Tao file .agents/personal-brand-context.md chua thong tin goc ve con nguoi, dinh vi, story, audience, voice — de cac skill khac khong phai hoi lai.

Song song voi product-marketing-context: Skill kia phuc vu san pham/dich vu, skill nay phuc vu CON NGUOI — founder, coach, creator.

Cho nguoi moi (Newbie section)

Ai nen dung skill nay?

Ai KHONG nen dung skill nay?

• Brand cong ty / san pham → Dung product-marketing-context thay the
• Agency lam cho khach hang → Dung 20-brief-client-intake de thu thap input
• Nguoi chua biet minh muon xay personal brand → Can brainstorm truoc, chua can context file

Doc nhanh 30 giay

Skill nay tao 1 file goc (.agents/personal-brand-context.md) voi 13+ sections mo ta BAN LA AI trong goc nhin marketing, gom ca kho asset hinh anh de cac skill design/avatar biet anh nao dung lam style, mat, logo, palette. Tat ca skill personal brand khac (23-28) se doc file nay truoc khi lam viec — giong nhu "ho so y te" ma moi bac si doc truoc khi kham.

3 loi thuong gap

1. Viet qua chung chung — "Toi giup nguoi khac thanh cong" → Can cu the: giup AI, giup CEO nho, giup gi?
2. Tron brand ca nhan voi brand cong ty — Audience cua BAN khac audience cua SAN PHAM cong ty
3. Bo qua story arc — Khong ai nho nguoi chi noi "toi gioi X" — nguoi ta nho HANH TRINH

Vi sao can skill nay?

Truoc khi co file nay, moi lan dung 1 skill personal brand:

• AI hoi lai: Ban la ai? Lam gi? Noi voi ai? Giong dieu the nao?
• Lap di lap lai 5-6 cau hoi co ban moi session
• Cac skill khac nhau cho ra output khong nhat quan (skill nay noi giong casual, skill kia noi giong formal)

Sau khi co file .agents/personal-brand-context.md:

• Tra loi 1 lan, tat ca skill doc chung 1 file
• Brand voice nhat quan xuyen suot
• Anh reference, face reference, logo, palette duoc ghi ro vai tro
• Story arc duoc giu nguyen, khong bi bien dang qua cac skill
• Tiet kiem 70% thoi gian setup moi session

Luong hoat dong

Buoc 1: Kiem tra file hien co
    |
    |-- Co file → Hoi user muon cap nhat section nao
    |-- Khong co → Buoc 2
    |
Buoc 2: Chon variant (Founder / Coach / Creator)
    |
Buoc 3: Thu thap thong tin theo variant
    |
Buoc 4: Tao file `.agents/personal-brand-context.md`

Buoc 1: Kiem tra file hien co

Kiem tra co file .agents/personal-brand-context.md khong.

Neu co:

• Doc file va tom tat noi dung hien co
• Hoi user muon cap nhat section nao
• Chi thu thap thong tin cho section do — KHONG lam lai tu dau

Neu khong co — chuyen sang Buoc 2.

Buoc 2: Chon variant

Hoi user 1 cau: "Ban la Founder/CEO, Coach/Consultant, hay Creator/KOL?"

Bang chon variant

Logic detect

1. User noi ro (VD: "toi la founder") → Load variant tuong ung
2. User mo ho (VD: "toi day marketing online") → Hoi: "Ban day nhu Coach 1-1/khoa hoc, hay lam content nhu Creator?"
3. User lam nhieu vai (VD: "vua la founder vua lam content") → Chon variant CHINH + ghi chu vai phu

Buoc 3: Thu thap thong tin theo variant

Sau khi chon variant, doc file variant tuong ung trong variants/ va di qua tung section:

1. Giai thich ngan — Section nay ghi nhan gi, vi sao quan trong
2. Hoi 1-3 cau — Tung section mot, KHONG hoi het 1 luc
3. Xac nhan — Doc lai, user confirm
4. Chuyen section tiep

Luu y quan trong:

• Moi variant co 13-15 sections (10 sections chung + Visual Asset Inventory + 2-4 sections dac biet)
• Section Visual Asset Inventory bat buoc ghi ro anh nao la style ref, face ref, logo, palette, background
• Sections 1-10 giong nhau ve cau truc nhung KHAC ve noi dung goi y
• Sections 11+ la sections DUY NHAT cho tung variant

Xem chi tiet tung variant:

• variants/01-founder.md — 14 sections (them: Visual Asset Inventory + Conflict brand ca nhan vs cong ty)
• variants/02-coach.md — 15 sections (them: Visual Asset Inventory + Phuong phap doc quyen + Hoc vien thanh cong)
• variants/03-creator.md — 15 sections (them: Visual Asset Inventory + Niche giai tri/giao duc/lifestyle + Brand deal floor price)

Buoc 4: Tao file

Luu vao .agents/personal-brand-context.md (tao folder .agents/ neu chua co).

Format file:

# Personal Brand Context — [Ho ten]

> Variant: [Founder / Coach / Creator]
> Cap nhat lan cuoi: [YYYY-MM-DD]
> Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao

---

[Noi dung 13-15 sections theo variant da chon, bao gom Visual Asset Inventory]

Cach cac skill khac dung file nay

Trong moi skill personal brand (23-28), them doan nay vao buoc "Thu thap thong tin":

## Thu thap thong tin

### Buoc 0: Kiem tra personal brand context

Kiem tra co file `.agents/personal-brand-context.md` khong:
- **Co** → Doc toan bo, lay thong tin ca nhan/audience/voice/story. Khong hoi lai.
- Lay them visual identity + visual asset inventory de dung cho design/avatar prompt. Khong hoi lai anh nao dung lam gi neu file da ghi ro.
- **Khong** → De nghi user chay skill `22-personal-brand-context` truoc.
  Neu user muon tiep tuc, hoi 2-3 cau toi thieu ve ban than ho.

Skills se doc file nay:

• 23-personal-brand-strategy — Chien luoc thuong hieu ca nhan
• 24-ai-avatar-production — San xuat AI avatar
• 25-* den 28-* — Cac skill personal brand khac

Checklist chat luong

Truoc khi ket thuc:

• File luu vao .agents/personal-brand-context.md
• Du 13 sections toi thieu (hoac 15 neu variant Coach/Creator)
• Co story arc ro rang (section 5) — KHONG chi la "toi gioi X"
• Co brand voice cu the (section 7) — co vi du cau noi + cau KHONG nen noi
• Co Visual Asset Inventory — phan loai style ref, face ref, logo, palette, background va asset con thieu
• Co North Star 12 thang (section 3) — cu the, do luong duoc
• Co KPI ca nhan (section 12) — co so cu the, khong chung chung
• Da xac nhan voi user tat ca thong tin
• Co ngay cap nhat cuoi trong file

Lien ket skill

• product-marketing-context — Foundation skill cho san pham (song song voi skill nay)
• 23-personal-brand-strategy — Chien luoc tong the, doc context file nay truoc
• 24-ai-avatar-production — Tao AI avatar, can brand voice + visual identity tu file nay

Skill 22 | Over Powers Agency | v1.1.0