gabrielmoreira Marketing Review — Duyet Output Team
Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung
47-design-review.
Thu thap thong tin
Hoi toi da 4 cau:
- Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
- Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
- Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
- Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.
Nguyen tac
- Review theo checklist, khong theo cam giac. "Thich/khong thich" khong phai tieu chi.
- Feedback phai cu the va actionable. "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
- Review dung han: content brief trong 24h, ads trong 4-8h — khong de team cho.
- 1 revision toi da sau review. Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
- Approve → launch trong 24h. Da duyet thi trien khai ngay, khong de tre mat momentum.
- Feedback ve system, khong ve con nguoi. Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.
Quy trinh
Buoc 1 — Xac dinh loai review
| Loai output | Dung checklist | Ghi chu |
|---|---|---|
| Content brief (truoc khi writer viet) | Mode A ben duoi | |
| Ads copy + creative (truoc khi bat ads) | Mode B ben duoi | |
| Visual / design (banner, carousel, LP) | 47-design-review |
Skill rieng cho visual |
Buoc 2 — Quick verdict (dien truoc, chi tiet sau)
| Hang muc | Danh gia | Ghi chu |
|---|---|---|
| Du thong tin de lam viec chua? | Du / Thieu | |
| Dung tang pheu chua? | OK / Warning / Fail | |
| Dung audience + insight chua? | OK / Warning / Fail | |
| Message nhat quan voi campaign? | OK / Warning / Fail | |
| Brand-safe (claim, legal, policy)? | OK / Fail | |
| Verdict | Approve / Can sua / Redo |
Buoc 3A — Mode A: Checklist duyet content brief
Objective & tang pheu:
- Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
- Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?
Audience & insight:
- Target audience mo ta cu the — khong chi "phu nu 25-35"?
- Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
- Ngon ngu trong brief khop cach audience noi chuyen?
Angle & hook:
- Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
- Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
- Angle nay da dung nhieu lan chua — co bi nham khong?
Message & CTA:
- Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
- Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?
Format & proof:
- Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
- Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
- Co ghi dieu KHONG duoc noi / hua?
Buoc 3B — Mode B: Checklist duyet ads (copy + creative)
Brand & legal (fail 1 muc = khong duyet):
- Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
- Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
- Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?
Hook (quyet dinh 80% hieu qua):
- Cau dau khong bat dau bang ten brand hoac chao hoi?
- Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
- Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
- Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?
Copy structure:
- Body 2-5 cau: amplify pain → hint solution → social proof?
- CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
- Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?
Funnel check:
- TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?
Ky thuat:
- UTM day du, dung naming convention? Link destination dung trang?
- Dung ads account + pixel — khong chay nham account?
Buoc 4 — Feedback cu the
Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]
| # | Van de | Tai sao can sua | Goi y sua the nao | Muc do |
|---|---|---|---|---|
| 1 | Blocker / Nen sua | |||
| 2 |
Buoc 5 — Verdict + next step
| Verdict | Y nghia | Next step |
|---|---|---|
| APPROVE | Dat chuan | Writer viet ngay / Media buyer launch trong 24h |
| MINOR REVISION | Sua [X] diem cu the | Sua xong khong can duyet lai — tu launch |
| REDO / REBRIEF | Sai huong, can lam lai | Ghi ro ly do; neu la brief → viet lai brief; Leader + nguoi lam ngoi cung 15 phut |
Cau truc ket qua
Ten file: marketing-review-[ten-hang-muc]-[YYYYMMDD].md
# Review — [Content brief / Ads] — [Ten campaign]
Nguoi review: [Leader] | Ngay: [date] | Lan review: [1/2]
## 1. Quick verdict
| Hang muc | Danh gia | Ghi chu |
## 2. Checklist chi tiet
[Mode A hoac Mode B — tick tung muc, ghi chu muc fail]
## 3. Feedback
- Diem manh:
| # | Van de | Tai sao | Goi y sua | Muc do |
## 4. Verdict: APPROVE / MINOR REVISION / REDO
- Next step + deadline:
Lien ket skill
36-content-brief: brief content duoc tao tu skill nay la doi tuong review Mode A.05-copy-quang-cao: ads copy duoc viet tu skill nay la doi tuong review Mode B.47-design-review: visual/design co checklist rieng — khong duyet visual bang skill nay.02-brief-chien-dich: campaign brief goc la chuan de doi chieu message nhat quan.64-team-brief: khi REDO, dung team-brief de giao lai task voi definition of done ro hon.
Checklist chat luong
- Xac dinh dung loai review (brief / ads / visual → skill khac)
- Quick verdict dien du 6 hang muc
- Checklist chay het — khong bo muc nao vi "chac ok"
- Claim nao cung co proof — muc brand & legal khong co ngoai le
- Hook duoc kiem tra theo nguong cu the (125 ky tu / 3 giay dau)
- Feedback co ca diem manh, khong chi loi
- Moi van de co "tai sao" + "goi y sua" — khong co feedback kieu "lam hay hon"
- Verdict ro rang + next step + deadline
- Review dung SLA: brief 24h, ads 4-8h