Team Performance Review
Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.
Thu thap thong tin
Doc lich su brief (64-team-brief), output ky truoc, va report (07-bao-cao-marketing) neu co. Neu thieu, hoi toi da 4 cau:
- Review cho ai, role gi, ky nao? Content writer / designer / media buyer / channel operator; thang hay quy.
- KPI da set dau ky la gi? Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
- Data output cu the: so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
- Quan sat cu the trong ky: 2-3 tinh huong that (tot va chua tot) co ngay thang.
Nguyen tac
- Khong bat ngo. Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review.
- Moi nhan dinh co bang chung. "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia.
- Danh gia hanh vi, khong danh gia tinh cach. "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem".
- Rating nhat quan. Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do.
- Review phai dan den ke hoach phat trien. Khong co development plan thi review chi la bang diem vo dung.
- Tai lieu bao mat. Chi leader va nguoi duoc review.
KPI theo role
| Role |
KPI dinh luong |
KPI dinh tinh |
| Content writer |
So bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh viet |
Bam brand voice, do sac cua goc, chu dong de xuat angle |
| Designer |
So asset/thang, on-time rate, ti le asset duyet lan dau, diem design review |
Hieu brief, tuan thu brand guideline, xu ly asset gap |
| Media buyer |
CPL vs target, ROAS, ti le camp dat KPI, tan suat toi uu |
Ky luat tracking, chat luong test log, chu dong bao rui ro |
| Channel operator |
SLA phan hoi, ti le kenh setup dung checklist, open/read rate |
Xu ly su co, phoi hop cheo phong ban |
Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet.
Cau truc ket qua
# Performance Review — [Ten] — [Ky]
Role: [role] · Reviewer: [leader] · Ngay: [date]
## I. KPI Scorecard
| KPI da set | Target | Thuc te | % Dat | Ghi chu |
|------------|--------|---------|-------|---------|
| [KPI 1 theo role] | | | | |
| [KPI 2] | | | | |
| On-time delivery rate | | | | |
| So lan sua / task | | | | |
Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the.
## II. Strengths trong ky
| Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI |
|-----------|----------------------------------|---------------------|
## III. Can cai thien
| Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the |
|----------|----------------------|----------------|----------------|
## IV. Development plan
Muc tieu 30 ngay:
- [ ] [Skill hoac hanh vi cu the, do duoc]
Muc tieu 90 ngay:
- [ ] [...]
Ho tro tu leader: [training, tai lieu, tan suat check-in]
## V. Feedback tu nhan vien
- Ho thay minh dong gop duoc gi trong ky?
- Ho can ho tro gi tu leader?
- Dang bi chan boi dieu gi ma leader chua biet?
- Muon phat trien theo huong nao?
## VI. Rating tong hop
| Tieu chi | Diem 1-5 | Nhan xet |
|----------|----------|----------|
| Chat luong output | | |
| Dung han | | |
| Chu dong | | |
| Giao tiep/phoi hop | | |
| Toc do hoc va cai thien | | |
| **Tong the** | | |
Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong.
## VII. Next steps
- [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1
- [ ] Set nhac follow-up sau 30 ngay
- [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc
Format buoi 1:1 (60 phut)
| Thoi luong |
Noi dung |
| 5 phut |
Hoi ho tu danh gia ky nay truoc |
| 20 phut |
Cung doc KPI va data |
| 20 phut |
Strengths + areas for improvement, nghe phan hoi cua ho |
| 10 phut |
Development plan — thao luan de ho dong y, khong ap dat |
| 5 phut |
Feedback cua ho danh cho leader |
Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop.
Lien ket skill
64-team-brief: nguon du lieu on-time rate va so lan sua/task.
62-marketing-review va 47-design-review: diem duyet output lam bang chung dinh luong.
63-campaign-retrospective: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec.
07-bao-cao-marketing: ket qua kenh/campaign ho phu trach.
Checklist chat luong
1---
2name: 65-team-performance-review
3description: "Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief."
4metadata:
5 version: 1.0.1
6 category: operations
7license: MIT
8triggers:
9 - "danh gia hieu suat nhan vien"
10 - "performance review team"
11 - "review nhan su marketing"
12 - "1:1 review thang"
13 - "danh gia thanh vien team"
14 - "feedback cho team member"
15 - "development plan nhan su"
16output: "File .md — review day du: KPI scorecard, strengths, areas for improvement, development plan 30/90 ngay, rating rubric, next steps"
17related:
18 - 64-team-brief
19 - 63-campaign-retrospective
20 - 07-bao-cao-marketing
21 - 62-marketing-review
22---
23
24# Team Performance Review
25
26> Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.
27
28## Thu thap thong tin
29
30Doc lich su brief (`64-team-brief`), output ky truoc, va report (`07-bao-cao-marketing`) neu co. Neu thieu, hoi toi da 4 cau:
31
321. **Review cho ai, role gi, ky nao?** Content writer / designer / media buyer / channel operator; thang hay quy.
332. **KPI da set dau ky la gi?** Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
343. **Data output cu the:** so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
354. **Quan sat cu the trong ky:** 2-3 tinh huong that (tot va chua tot) co ngay thang.
36
37## Nguyen tac
38
391. **Khong bat ngo.** Feedback tieu cuc phai duoc noi ngay khi xay ra, khong don den ky review.
402. **Moi nhan dinh co bang chung.** "Cham chi" khong phai danh gia; "on-time 9/10 task, 2 lan tu de xuat goc content moi" moi la danh gia.
413. **Danh gia hanh vi, khong danh gia tinh cach.** "Nop tre 3 lan khong bao truoc" thay vi "thieu trach nhiem".
424. **Rating nhat quan.** Cung mot tieu chuan cho ca team; khong de quan he tot/xau lam lech thang do.
435. **Review phai dan den ke hoach phat trien.** Khong co development plan thi review chi la bang diem vo dung.
446. **Tai lieu bao mat.** Chi leader va nguoi duoc review.
45
46## KPI theo role
47
48| Role | KPI dinh luong | KPI dinh tinh |
49|------|----------------|---------------|
50| Content writer | So bai/thang, on-time rate, so lan sua/bai, engagement rate bai minh viet | Bam brand voice, do sac cua goc, chu dong de xuat angle |
51| Designer | So asset/thang, on-time rate, ti le asset duyet lan dau, diem design review | Hieu brief, tuan thu brand guideline, xu ly asset gap |
52| Media buyer | CPL vs target, ROAS, ti le camp dat KPI, tan suat toi uu | Ky luat tracking, chat luong test log, chu dong bao rui ro |
53| Channel operator | SLA phan hoi, ti le kenh setup dung checklist, open/read rate | Xu ly su co, phoi hop cheo phong ban |
54
55Neu dau ky khong set KPI cho role, viec dau tien sau review la set KPI cho ky sau — khong danh gia nguoi bang tieu chuan ho chua tung biet.
56
57## Cau truc ket qua
58
59```markdown
60# Performance Review — [Ten] — [Ky]
61
62Role: [role] · Reviewer: [leader] · Ngay: [date]
63
64## I. KPI Scorecard
65| KPI da set | Target | Thuc te | % Dat | Ghi chu |
66|------------|--------|---------|-------|---------|
67| [KPI 1 theo role] | | | | |
68| [KPI 2] | | | | |
69| On-time delivery rate | | | | |
70| So lan sua / task | | | | |
71
72Tong ket KPI: Dat / Gan dat / Khong dat — kem so cu the.
73
74## II. Strengths trong ky
75| Diem manh | Vi du cu the (ngay + tinh huong) | Impact len team/KPI |
76|-----------|----------------------------------|---------------------|
77
78## III. Can cai thien
79| Hang muc | Hanh vi quan sat duoc | Impact thuc te | Ky vong cu the |
80|----------|----------------------|----------------|----------------|
81
82## IV. Development plan
83Muc tieu 30 ngay:
84- [ ] [Skill hoac hanh vi cu the, do duoc]
85
86Muc tieu 90 ngay:
87- [ ] [...]
88
89Ho tro tu leader: [training, tai lieu, tan suat check-in]
90
91## V. Feedback tu nhan vien
92- Ho thay minh dong gop duoc gi trong ky?
93- Ho can ho tro gi tu leader?
94- Dang bi chan boi dieu gi ma leader chua biet?
95- Muon phat trien theo huong nao?
96
97## VI. Rating tong hop
98| Tieu chi | Diem 1-5 | Nhan xet |
99|----------|----------|----------|
100| Chat luong output | | |
101| Dung han | | |
102| Chu dong | | |
103| Giao tiep/phoi hop | | |
104| Toc do hoc va cai thien | | |
105| **Tong the** | | |
106
107Thang diem: 1 = can cai thien nhieu · 3 = dap ung ky vong · 5 = vuot ky vong.
108
109## VII. Next steps
110- [ ] Gui tai lieu cho nguoi duoc review trong 24h sau buoi 1:1
111- [ ] Set nhac follow-up sau 30 ngay
112- [ ] Neu co dieu chinh thu nhap: ghi ro muc va ngay hieu luc
113```
114
115## Format buoi 1:1 (60 phut)
116
117| Thoi luong | Noi dung |
118|------------|----------|
119| 5 phut | Hoi ho tu danh gia ky nay truoc |
120| 20 phut | Cung doc KPI va data |
121| 20 phut | Strengths + areas for improvement, nghe phan hoi cua ho |
122| 10 phut | Development plan — thao luan de ho dong y, khong ap dat |
123| 5 phut | Feedback cua ho danh cho leader |
124
125Leader chuan bi tai lieu truoc buoi hop, khong viet live trong luc hop.
126
127## Lien ket skill
128
129- `64-team-brief`: nguon du lieu on-time rate va so lan sua/task.
130- `62-marketing-review` va `47-design-review`: diem duyet output lam bang chung dinh luong.
131- `63-campaign-retrospective`: retro noi ve he thong; review nay noi ve ca nhan — khong tron hai viec.
132- `07-bao-cao-marketing`: ket qua kenh/campaign ho phu trach.
133
134## Checklist chat luong
135
136- [ ] Moi nhan dinh co vi du that co ngay thang hoac so lieu.
137- [ ] Khong co feedback tieu cuc nao lan dau tien xuat hien trong review.
138- [ ] Danh gia hanh vi, khong danh gia tinh cach.
139- [ ] Co development plan 30 va 90 ngay voi muc tieu do duoc.
140- [ ] Co phan ho tro tu leader, khong chi yeu cau tu nhan vien.
141- [ ] Co phan nghe feedback nguoc tu nhan vien.
142- [ ] Rating dung cung thang do voi cac thanh vien khac cung role.